A powerpoint presentation with information on product placement.

1. Product Placement and the
SPACDilemma
By: Samantha Triplett

2. What is Product Placement?
• Product placement is the subtle placing of
products that exposes them to the view
without the view seeing it as an ad
• It can be found in movies, television, and even
real life

3. Origins
• Product Placement was originally intended to
make scenes more realistic
– The first modern form of Product Placement is said to
have been Reese’s Pieces in E.T.
• It’s estimated that 90% of movie and almost all
television product placements are free
• Studios profit from free props
• Companies receive free or cheaper advertising

4. Successful, Recognizable Placements

5. Subliminal Exposure
• Obvious commercials are no longer as effective
• Companies becoming creative in how they reach
the public
• Some product placements get as much air time as
a minor character
– Like Vitamin Water in an episode of Gossip Girl

6. Studies of Product Placement
• Product Placement improves the profits of the
product
– After the 1997 release of Men In Black, Ray-Ban
Predator 2 Sunglasses tripled their profits
– After placing Gatorade into EA sports video games
showed an increase of 24% of household money
being spent on Gatorade
– After Reese’s Pieces appeared on E.T. its sales
increased by 65%

7. How to Spot Product Placement
• Is it obvious?
• Do you recognize it?
• Is it visible?
Percy Jackson:
IPhone
When in Rome:
IPod
Jesse Stone:
Rolex

8. Product Placement in Movie Trailers
• This Youtube video for Transformers shows
(and points out) several instances of product
placement that appear in the movies.

11. The Future of Commercials

12. Additional Sites for
More Information
• http://images.busi
nessweek.com/ss/
09/04/0423_tv_pr
oduct_placements
/index.htm
• http://www.produ
ctplacement.biz
• http://www.comm
ercialalert.org
• http://www.brand
channel.com

13. Sources
• http://www.businessweek.com/1998/25/b3583062.htm
• http://www.msnbc.msn.com/id/13960083/
• http://www.marketingpower.com/Community/ARC/Pages/Teachin
g/Materials/ProductPlacement.aspx
• http://www.productplacement.biz/201009152825/product-
placement-research/in-game-advertising-in-ea-games-lifts-brand-
sales.html
• http://www.media-
awareness.ca/english/resources/educational/teachable_moments
/word_from_our_sponsor.cfm
• http://money.cnn.com/2003/09/24/pf/all_ads_everywhere/
• http://www.commercialalert.org/issues/culture/product-
placement
• http://www.brandchannel.com/brandcameo_films.asp
• http://www.commercialalert.org/issues/culture/product-
placement/advertising-in-movies-expected-to-double-says-study-
exposing-consumer-response