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Why Red Lobster?
- 2. • Bill Darden opened the first Red Lobster in Lakeland, FL with Joe Lee serving as the brand’s first General Manager. • General Mills acquired Red Lobster in 1970 with just three restaurants in the portfolio. For the next 25 years they focused on rapid growth. • In 1995, General Mills sold its restaurant division, naming the company after Bill Darden and appointing Joe Lee as its first CEO. • Darden continued to develop and acquire new brands, eventually becoming the world’s largest full-service restaurant company. • In October 2013, investors began to pressure Darden to break-up into smaller companies and by December Darden announced it would sell Red Lobster.
- 3. Joe Lee, former Darden CEO; Salli Setta, President of Red Lobster; Buddy Dyer, Orlando Mayor; Kim Lopdrup, CEO of Red Lobster; Teresa Jacobs, Orange County Mayor; Neale Attenborough, Operating Partner of Golden Gate Capital, and Mary Darden, widow of Red Lobster founder Bill Darden. • Golden Gate Capital acquired Red Lobster from Darden for $2.1 billion on July 28, 2014. • GCC invests in more than 35 companies including California Pizza Kitchen, Bob Evans, and Pacific Sunwear. • In October 2016, Thai Union Group, a trusted Red Lobster supplier for more than 20 years, made a significant minority equity investment in Red Lobster.
- 4. To be where the world goes for seafood Now and for Generations
- 5. the ultimate seafood dining experience SEA-TO-TABLE QUALITY SEAFOOD …prepared and served extremely fresh CLEAN, COMFORTABLE RESTAURANTS …that reflect our passion for seafood PROMPT, PERSONALIZED SERVICE …from friendly seafood experts
- 8. Host/Hostess Server Server Assistant/Busser Bartender
- 9. Line Cook Prep Cook Dishwasher
- 10. Certified Restaurant Supervisor, Management Intern Assistant Restaurant Manager, Restaurant Manager, General Manager, Director, Vice President
- 12. Women’s Foodservice ForumGM Conference Awards Night Lighthouse Club R E C O G N I T I O N
Notes de l'éditeur
- Read: Now This is Red Lobster
- It all started with one man’s vision and that man was Bill Darden. I am sure most of you have heard of the Darden brand, but probably aren’t as familiar with the rich history and how it all got started. Mr. Darden was passionate about making delicious, high-quality seafood available and affordable to everyone, including people who lived far from the coast. This is why he chose to open the first Red Lobster in Lakeland , FL to test out his concept in a landlocked city. The restaurant was a success and that is why his dream grew from introducing fresh seafood to the middle of Florida to now the middle of the US. This was unheard of. No concept before had ever been successful in providing not only fresh, but a variety of seafood options to cities throughout the US. Mr. Darden actually partnered with a company to design a cold storage container that could be flown across the country to ensure the seafood products exceeded freshness and quality standards. Our supply chain blazed the trail for numerous companies to follow! Just two years later, General Mills acquired Red Lobster and this was a period of rapid expansion for the next 25 years. In 1995, General Mills sold the restaurant division. They named that division after Mr. Darden (which formed the Darden corporation that we all know today). The CEO was Joe Lee, who was actually Red Lobster’s first ever General Manager. Take a look at the top photo. Mr. Darden is on the left and Joe Lee is on the right. When you think of Darden, you might think of Olive Garden, LongHorn, or Seasons 52, but just remember, it all started with Red Lobster!
- In October of 2013, Darden announced that sale of Red Lobster and by July of 2014 we became an independent company and could not be happier! At the time, we called ourselves “a 47 year old start up company”. It was an exciting time to be a part of the brand. With supportive investors like Golden Gate Capital, we knew we could get back to our roots which focused on Great People, Great Seafood, and Great Results. More recently, it was a wonderful surprise to have Thai Union join our board when they became a minority investor in the business. While they have been a trusted supplier for more than 20 years, it was a great showing of their faith in our brand to want to invest in our future. My favorite photo on this slide, which truly captures the essence of who we are, is the photo in the center. This is from our ribbon cutting ceremony when we opened the brand new Restaurant Support Center in downtown Orlando, FL once we became an independent company. At Red Lobster, we pride ourselves on being a family, with a rich history and deep roots- and this picture exemplifies that! At the far left, you’ll see Joe Lee. As you’ll recall from the previous slide, he was our first General Manager and CEO. As you move across, that is current President Salli Setta, then Orlando Mayor Buddy Dyer, then our current CEO Kim Lopdrup, followed by Orange County Mayor Theresa Jacobs, Neale Attenborough from Golden Gate Capital, and then last but not least, Ms. Mary Darden, the widow of the late Bill Darden. To have the support of Joe Lee and the Darden family meant everything, knowing they entrusted us to carry on the legacy of Red Lobster.
- I have taken you through the past and a look at the present, but one thing has never changed, and that is our vision- to be where the world goes for seafood now and for generations.
- To fulfill that vision, we set out to deliver on our promise each and everyday. That promise is to provide the ultimate seafood dining experience to every guest and we achieve it through: SEA-TO-TABLE QUALITY SEAFOOD prepared and served extremely fresh PROMPT, PERSONALIZED SERVICE from friendly seafood experts CLEAN, COMFORTABLE RESTAURANT that reflect our passion for seafood Does anybody watch the Deadliest Catch? (pause) If so, you may recognize our supply chain partner and Deadliest Catch captain Mr. Wild Bill in this next video. Let’s see what he has to stay about the crab we proudly serve at Red Lobster. (play video by clicking on screen). What’s great about the video is that it not only shows how we deliver on the sea-to-table quality seafood, but also highlights the close relationships we have with our supply chain partners. Fun fact- in the video you would have also caught a glimpse of our very own Dustin Hilinski, our Culinary Director as well as Skip Frisz, Director of Purchasing, who actually flies across the world to meet with our suppliers and inspect our fresh catches like the crab you just saw!
- Bill Darden famously said “our greatest competitive edge is the quality of our people, evidenced by the excellent jobs they do everyday”. We couldn’t agree more! What makes Red Lobster truly great are the people that we have on our teams, so are you craving a career yet?!
- Lobstertunities exist both in Operations and at the Restaurant Support Center. Today, I will be taking you through the various career paths in restaurant operations.
- (Describe FOH roles)
- (Describe HOH roles and One Kitchen philosophy)
- (Describe leadership roles. Point out key responsibilities)
- There are a ton of perks that come with working at Red Lobster. These are just a few. Training- Briefly describe that training occurs at all levels then take a slightly deeper dive into MIT (in-restaurant + Orlando class week) Fun and Genuine Caring- Fun is on of our core values and we live it everyday in and out of our restaurants like going on white water rafting adventures. Another core value is Genuine Caring which you can see demonstrated by our teams volunteering at a Habitat for Humanity event as well as a Stuff the Bus event to provide school supplies for kids in need. Advancement- As I mentioned on the previous slide, providing opportunities for advancement is important to us. 98% of all General Managers are promoted from within which means we are looking for the best and brightest (like you) to start and grow your career with us! Benefits- We take pride in rewarding our team with benefits that can include medical, dental, vision, 401k retirement, tuition reimbursement, paid-time off, and even pet insurance just to name a few!
- Ongoing development and recognition is important to us. (Describe Annual Leadership Conference) Women’s Foodservice Forum- In addition to development opportunities within the organization, we also seek to partner with other industry-leading organizations such as WFF. Partnerships like this provide unique opportunities for our leaders to learn and grow with their peers in the industry. It’s also important to note that as seriously as we take our training and development, there’s always room for a little fun too! But don’t just take it from me, let’s listen to some current Red Lobster team members describing their experiences working at Red Lobster while in college. (Play video)
- Left 3 photos (Images of Restaurant of the Future in Manassas, VA) We’ve always been seen as that destination for celebrations. As you’ll see in these photos that showcase our new restaurant design in Manassas, VA, from the cozy hardwood floor to the interactive chalkboard display, I think you’ll agree that our new look is the inviting and coastal place that our guests wants to be! Center food photos (top is Endless Shrimp, bottom is Crabfest) At Red Lobster, as many of you may know, we have 3 signature events throughout the year including Endless Shrimp and Crabfest that are featured here. When you join Red Lobster, you become part of a company that is not afraid to explore new flavors like Nashville Hot Shrimp or try new trends like Sriracha all to keep our adventurous eaters coming back for more! Equally, Red Lobster is famous for our traditional dishes, like the Ultimate Feast and Walt’s Favorite Shrimp, which show that we have not lost touch with our roots and we continue to be the seafood experts in casual dining. Upper right photo (social media) In case you didn’t know, the average American spends 3.2 hours every day on social networks. Red Lobster continues to find unique and creative ways to engage with our audiences across multiple social channels. So whether we ask you to “Rock a Lobster” or submit a Lobsterworthy story in hopes of becoming #RLFamous and winning a coveted shirt, if you are not already following us, you should start after this presentation. Also, make sure to check out our separate Careers pages, from Instagram to Glassdoor, to learn more about what it’s like to work at Red Lobster. Middle right photo (Deadliest Catch/Sustainability/Corporate Responsibility) Earlier in the presentation, you met Capt. Wild Bill from the Deadliest Catch. At Red Lobster, we pride ourselves on seafood with standards. While the oceans may seem endless, we know that its supply of seafood is not. That’s why we don’t just serve seafood; we protect it. This means you’ll never see an endangered or overfished seafood on our menu. Additionally, we helped launch the Atlantic Lobster Sustainability Foundation to help protect the lobster population. And we are leading the way to higher sustainability standards by being a founder of the Global Aquaculture Alliance, whose certification program has become one of the most influential forces in sustainably farmed seafood. So when you join our team, you’ll be joining something bigger than yourself. You’ll be part of a company that is socially and globally responsible. Bottom right corner (international- Dubai and Japan) And lastly, when you join Red Lobster, you are joining a global brand. From Dubai to Japan, Puerto Rico to Brazil, we have an international footprint that continues to expand and most importantly allows us to fulfill our vision which is to be where the WORLD goes for seafood now and for generations.
- From the vitality of our business and strength of our brand, to our team members that are passionate about hospitality and having fun, I hope you’ll agree…..Now This is a Career! (say with emphasis!)