Iksula Ecommerce Consulting Services

1. Iksula Internet Consulting

2. The internet Dilemma!!
Brands / Companies are looking to leverage Internet medium. But the question is how?
Business Engage with Consumer Insight Drive Brand Build the online
Objectives users & Research Awareness sales channel
Company / Brand Build your own
Online knowledge
Website Branding campaigns ecommerce enabled
sources
(Video, Display Ads) website
Internet Tools (Blogs, Forums, RSS
Company driven
Feeds)
Blogs Lead based Participate in a
campaigns marketplace
Online surveys
Forums (Display ads, SEO, (eBay, Rediff,
SEM) Indiatimes)
Industry tracking
Social Media

3. Challenges to building your internet strategy?
• Understand the internet landscape
• Understanding organizational
requirements on Internet
• Identifying internet tools which Build organizational
organization can leverage Internet Strategy
Current
Organizational • People capabilities
• In house web technology
Capabilities
expertise
Training
• Understanding Training Needs
• Understanding HR Requirements
Online Presence
Design Business
Processes Product
Requirements &
Technology Selection • Understanding Tech Requirements
• Evaluate technology fit to organizational
needs
• Map online processes to existing
processes

4. Iksula offers Consulting Services at Various Stages of an Organization
Growth and also in various facets of Internet Businesses.
• Engaging with Internet Businesses at following stages:
– Start Up Phase
– Evolution Phase
– Growth Phase
• Consulting E-commerce and Internet Businesses on :
– Medium Feasibility & Product Definition Consulting
– Business Process Consulting
– Implementation Consulting
– Growth Strategy Consulting

5. Iksula Consulting Services
1 Product Ideation & Definition 2
Business Process Consulting
•Internet Business Vision Creation •Process Assessments and Gaps Report
•Business & Product Feasibility •Business Process Flow Mapping
•Requirement Gathering & BRD Creation •Process Re-engineering
•Functional Specification Documentation
•Data / Workflow Modeling
•Technology Planning and Partner Selection
Internet Business
Consultancy
3 Implementation Consulting 4 Growth Consulting
•Implementation Project & Partner Management • User LTV Strategy
•Management Team Building •Brand Building Strategy.
•Complete Ownership of Implementation •Content / Category Strategies
•Product / Feature Development

6. Iksula Consulting Services Across stages of an Organization
Start Up Phase Evolution Phase Growth Phase
Client contribution
Medium Feasibility •Internet Business Vision Creation
•Business & Product Feasibility
& Product Definition •Requirement Gathering & BRD Creation
Consulting
Iksula contribution
•Functional Specification Documentation
•Data / Workflow Modeling
•Technology Planning and Partner Selection
•Process Assessments and Gaps Report
Business Process •Business Process Flow Mapping
Consulting •Process Re-engineering
Client contribution
•Management Team Building
Implementation
Consulting Iksula contribution
•Implementation Project & Partner
Management
•Complete Ownership of Implementation
Growth Strategy User LTV Strategy Brand Building Strategy Product / Feature Development
Consulting (Acquisition, Conversion & Retention) Content / Category Strategies

7. Iksula Key Consultants

8. 1 Product / Service Definition Consulting
Service Service details
Business Consulting • Business Vision Documentation
• Targeted Market Definition and Segmentation.
• Milestones and Roadmap of Technology Product
Business Requirement • Analyzing end user and internal user requirements
Gathering & Documentation • Creating user scenarios and User Flows.
System Requirement Definition Features and functionalities of the application are
& Documentation documented
Designing Workflow with Wire • Detailed wire frames for client to envision the workflow
frames • Iterative finalization to incorporate all requirements
Vendor Selection for Product •Build / Buy, Solution research (Open Source /
Development Commercial), Technology Selection etc
• Iksula, with high neutrality and un biased approach,
selects & engages right implementation partners

9. 1 Product Definition Partnership:
Iksula helps clients define the key requirements and even works with the
vendor to monitor the development
Vision
Development
Feasibility Study / Project
Appraisal
Testing
URS / RFP
Client
Demo
Functional Specifications
Revised
IT Vendor Selection Release
Test Case Creation Launch
Product
Definition IT Vendor
Partner

10. 1 Product Definition Partnership:
Role of Iksula and other constituents during product definition and
development
Business Vision Planning Capital Reach Management
Owners
Understanding Understand Develop Help in
System
Iksula Business Business Functional
Architecture
Engaging
Requirement Process Specifications Technology
Developme Take the
Development Develop the Deploy &
Definition Support
nt Team Planning System Commission
from Iksula
Study Business Translate
Handover to
Iksula & User Behavior into Innovate Create Specs
Technology
Behavior functionalities

11. 2 Business Process Consulting:
Iksula works with its clients to define business process for efficient internet
business operations
Service Service details
Process Assessments and Gaps
Analysis
Business Process Flow • Process flows across various exiting / new systems
Mapping and sub systems and their integration points across
the organization.
• Defining new process and design for custom / new
business process applications
Process Re-engineering • Some process need to be integrated with New Internet
Business Process.
Role & Responsibility Planning • MIS / Reports Design, KRA planning, Right Resourcing

12. 3 Implementation Consulting:
Iksula manages the outsourced / in-house product development and also
works with internal stake holders in implementing the designed processes
Service Service details
Implementing Technology Project • Managing Timelines and Budget of Development
& Partner Management • Technology Planning, Technology Architecture, Data
Modeling, etc
• Infrastructure Planning
Management Team Building • Help Management & Technology Resourcing
Implementing New Process and • Setting Marketing, Sales & Operations Process
Facilitating Integration.
• Setting Up Reports and other measurement system
Developme Take the
Development Develop the Deploy &
Definition Support
nt Team Planning System Commission
from Iksula
Study Business Translate
Handover to
Iksula & User Behavior into Innovate Create Specs
Technology
Behavior functionalities

13. 4 Growth Consulting:
Iksula works with its clients to grow there Internet business / medium. It works
with its clients on an ongoing basis on various facets of Consumer Business
Strategy
User LTV Strategy • Identify and Finalize Acquisition Sources
(Acquisition, Conversion & Retention ) and Communication
• Usability study ( AB / Testing )
• Segmentation Planning
• Loyalty Management Tools
• Implementation.
Functional review of site by expert panel
Functional & Feature Discovery • Suggested functional and feature enhancement to
foster business objectives
Brand Building Strategy
Content / Category Strategy

14. 4 Growth Consulting:
Iksula in specific offers Online Marketing and Category Strategy Planning and
Implementation
Online Marketing
Internet Onsite Retention
Marketing Merchandising Marketing
• PPC • A/B Testing • Segmenting and
• SEO/SMO • Market Basket Driven Targeting
• Display/Affiliates Cross/Up sell • E-mail Marketing
Category Strategy & Planning
Consumer Insights Driven Gross Margin /
Supply Strategy Monetization

15. Value Adds from Iksula
•Efficient and reliable consulting
•Partner level commitment of team and management
•Experienced minds with innovative Internet Specialists
•Commitment to delivery & Success
•Comprehensive offering from vision to reality