1. TEAM
Universal accountability
Crucial
Accountability
Training
Crucial Accountability is a two-day training course that teaches a step-
by-step process for learning how to hold others accountable to violated
expectations in a way that solves problems while improving performance
and execution. By learning how to talk about violated expectations, you’ll
improve individual and team effectiveness.
What Does Crucial Accountability
Training Teach?
Crucial Accountability teaches participants how to:
• Hold anyone accountable, regardless of position or temperament.
• Determine the potential root causes of misaligned or bad behavior.
• Empower others by working together to diagnose and
come up with solutions.
• Agree on a plan, follow up using good reporting
practices, and manage new expectations.
What Kind of Results Can I Expect?
When people can effectively step up to and discuss
gaps in performance or expectations, it can have a
number of positive consequences, including:
• Greater accountability and fewer
missed deadlines
• Better one-on-one performance
discussions
• Increased individual and team
effectiveness
PERSONAL
Self-directed change
Change
Anything
Training
Change Anything Training is a one-day course for solving individual
behavior challenges. Individuals learn to recognize the personal, social,
and environmental forces of influence currently working against them—
and then turn them in their favor. Those equipped with these skills are
four times more effective at starting good habits and stopping bad habits
that lead to better results at work.
What does Change Anything Training teach?
Change Anything teaches participants how to:
• Diagnose what’s keeping them stuck in the status quo.
• Create change plans that lead to desirable and
lasting results.
• Translate performance feedback into action.
• Use six sources of influence to make
individual change inevitable.
What Kind of Results
Can I Expect?
When people obtain the skills to design
an effective individual change strategy,
it can have a number of positive
consequences, including:
• A more engaged workforce
• Innovative problem solving
• Increased employee
productivity
INTERPERSONAL
Open dialogue
Crucial
Conversations
Training
Crucial Conversations is a two-day course that teaches skills for creating
alignment and agreement by fostering open dialogue around high-stakes,
emotional, or risky topics. By learning how to speak and be heard (and
encouraging others to do the same), you’ll surface the best ideas, make
the highest-quality decisions, and then act on your decisions with unity
and commitment.
What Does Crucial Conversations
Training Teach?
Crucial Conversations teaches participants how to:
• Resolve individual and group disagreements.
• Build acceptance and overcome resistance.
• Speak persuasively, not abrasively.
• Foster teamwork and better decision making.
What Kind of Results Can I Expect?
When people can discuss difficult workplace issues
and make the best decisions, it can have a number of
positive consequences, including:
• Greater efficiency
• Improved working
relationships
• Increased employee
satisfaction
ORGANIZATIONAL
Influential leadership
Influencer
Training
Influencer Training is a two-day leadership course that teaches
proven strategies to drive rapid and sustainable behavior change
for teams and organizations. By learning how to discover and
counteract the complex web of forces underlying resistant
organizational problems, you’ll be able to make change inevitable.
What Does Influencer Training Teach?
Influencer teaches participants how to:
• Diagnose the causes behind any team or organizational problem.
• Rely less on formal authority to effectively motivate and
enable others.
• Identify high-leverage behaviors that, if changed, will lead
to desired results.
• Use six sources of influence to make organizational
change inevitable.
What Kind of Results Can I Expect?
Building an effective organizational influence strategy can
have a number of positive consequences, including:
• Successful team and organizational
change initiatives
• Transformed corporate culture
• Reduction in errors and
project failures

2. Training
Solutions
The Key to Consistent
Innovation & Superb Execution
©2013 VitalSmarts, L.C. All rights reserved. No part of this material may be copied or reproduced without the express written permis-
sion of VitalSmarts. The Vital head is a registered trademark of VitalSmarts. CAM4Fold5/13
About VitalSmarts An innovator in corporate training and organizational
performance, VitalSmarts helps teams and organizations achieve the results they care
about most. With award-winning training products and New York Times bestselling books
based on more than thirty years of ongoing research, VitalSmarts has trained more
than one million people and helped more than three hundred of the Fortune 500 realize
significant results using a proven method for driving rapid, sustainable, and measurable
change in behaviors. www.vitalsmarts.com / 800-449-5989 or 1-801-765-9600.
VitalSmarts offers CEUs for its programs; contact your VitalSmarts representative for
more details.
www.vitalsmarts.com 800.449.5989
Don’t Take Our Word for It …
More than one million people and three hundred of the Fortune
500 companies have realized a direct connection between their
successes and VitalSmarts training solutions. Here’s what a few of
our clients are saying:
“Crucial
Accountability
gives leaders simple,
effective tools to
address tough
problems and move to
resolution.”
Quint Studer,
CEO, Studer Group
“Influencing human
behavior is one of
the most difficult
challenges faced by
leaders. Influencer
provides powerful
insight into how to
make behavior change
that will last.”
Sidney Taurel,
Former Chairman & CEO,
Eli Lilly and Company
“Whether you want to
accelerate a career
or energize a team,
Change Anything
provides a practical,
fast way to dramatically
improve results.”
George Okantey, Extension
Educator, Purdue University
“The skills learned
in Crucial
Conversations have
produced immediate
and impactful
results in the overall
working relationships
at all levels in our
organization.”
Russ Ford,
Vice President of Operations,
Lockheed Martin
Three Ways to Get Started
Trainer Certification—Individuals or trainers from
your organization become certified to teach the course to
others within your company.
Public Workshop—You attend a prescheduled,
public training workshop. To register, visit
www.vitalsmarts.com.
In-house Training—One of our expert trainers
delivers the program at a location you specify.
How Is the Training Delivered?
VitalSmarts Training is delivered in either a classroom or a virtual setting.
It can be trained over one to two consecutive days, or it can be spread
out according to a schedule that best meets your organization’s needs.
Each course includes original, award-winning videos, in-class practice,
group participation, and real-life skill application.
The training courses provide a more thorough understanding and
application of the skills taught in our four bestselling books, which are
used as course companions.
Built-in Measurement
VitalSmarts training products come with a free, built-in tool for
measuring the impact of your training initiatives. This tool, called the
Impact Cloud, captures both the qualitative and quantitative results
your employees are achieving as they apply the skills learned in
training. Find out more at www.vitalsmarts.com/impactcloud.
VitalSmarts Speakers Bureau
Whether you’re looking for a main-stage
keynoter or small-group coach, we have a team
of elite thought leaders who provide a unique mix
of relevant research, entertainment, and proven
application. Find out more at
www.vitalsmarts.com/speakers
Why VitalSmarts?
VitalSmarts is founded on the principle that
when you invest in your people, you enable
your workforce to carry out every business
practice more successfully.
That’s because what lies between your organization’s lofty goals and
the outcomes you desire is good old-fashioned human behavior. The
good news is that when you’re able to address these challenges, your
organization is able to both execute superbly and innovate consistently.
Our Unique Approach
VitalSmarts has identified an innovative approach for enabling
organizations to achieve new levels of performance by focusing on the
human system, otherwise known as the Cultural Operating System.
Just as electronic devices need basic functions like input, output, data
management, and so on, what basic human software do you need in
order to execute flawlessly and innovate consistently over time?
Our research led us to four foundational skill sets that, when present
across all levels of the organization, ensure things run smoothly and
improve routinely. They are:
Personal level: Self-directed change
Interpersonal level: Open dialogue
Team level: Universal accountability
Organizational level: Influential leadership
The VitalSmarts suite of training
products, when used in combination,
create a synergy that addresses
these four building blocks of a
healthy Cultural Operating System
and enables your organization to
CHANGE FOR GOOD.