Whys And Why Nots Of Social Media
Campuses and advancement offices are abuzz with social media-MySpace, Facebook, Twitter, LinkedIn, etc. But how much is steak, and how much is just sizzle? What are the benefits and pitfalls of these new tools? How can you make sense of them all, and whether or not each of them may help or hurt your admissions and advancement work? In this session, we'll take the next step with social media and move beyond just the "what" and "how to" and discuss the "why" and "why not." Hear real-world case studies and perspectives from inside and outside higher ed institutions, and leave with a checklist on how to analyze the "which," "when," and "what's next" for your institution. Session developed by Gene Begin of Babson College and Tamsen Mcmahon of Sametz Blackstone Associates. Presented as part of the CASE District 1 2010 Conference in Boston, January 27-29.
![CASE District I — 29 January 2010 ,[object Object],of Why The & Whys nots Media](https://image.slidesharecdn.com/whys-and-whynots-of-socialmedia-100201154432-phpapp02/85/Whys-And-Why-Nots-Of-Social-Media-1-320.jpg)
![Speakers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Sametz Blackstone Associates](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Whys And Why Nots Of Social Media
- 3. <session>
- 5. If Facebook were a country, it would be the world’s third largest.
- 11. It’s unexpected!
- 13. structures
- 14. The doughnut Adaptation of J. Owyang concept
- 16. The tower © Sametz Blackstone Associates Adaptation of J. Owyang concept
- 18. The solar system © Sametz Blackstone Associates Adaptation of J. Owyang concept
- 20. policies
- 21. No policy © Sametz Blackstone Associates
- 23. “ No!” policy © Sametz Blackstone Associates
- 25. Spokesmodel © Sametz Blackstone Associates
- 27. © Sametz Blackstone Associates
- 28. A-team © Sametz Blackstone Associates
- 30. The train (all aboard!) © Sametz Blackstone Associates
- 32. strategies
- 33. Four profile strategies © Sametz Blackstone Associates Personal content / behavior Organizational content / behavior
- 36. 20 % personal 80 % organization
- 37. 40 % personal 60 % organization
- 38. 20 % organization 80 % personal
- 39. 20 % organization 80 % personal
- 40. 100 % personal
- 41. How to figure out what’s best?
- 50. Scope
- 51. Audiences
- 52. Audiences
- 54. Content
- 55. © Sametz Blackstone Associates
- 56. Resources
- 57. Outcomes © Sametz Blackstone Associates
- 58. Measurement
- 65. Numbers Sentiment Actions
- 71. </session>