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- 1. Disclaimer All Rights Reserved Please click on the document icon to access the Copyright Notice on MS word. By going onto the next slide. You are hereby agreeing to the terms laid out in the document.
- 3. General Health of residents. 11.6% 4.5% 26.3% 30.2% 5.4% Occupation type: 18.2% 11.9%
- 4. Who is our target group? Botwell Demographics General Health of residents. 12.4% 5.7% 22.9.3% 31.6% 6.4% Occupation type: 16.7% 12%
- 5. Field Market Research was conducted; The charts illustrate the results 64% 36% Do you workout/exercise? Yes No
- 6. 56% 44% Are you currently a member at a gym? Yes No
- 7. 2 2 16 35 21 0 5 10 15 20 25 30 35 40 £ 0-15 £ 15-25 £ 25-35 £ 35-45 £ 45 or More How much do you currently pay monthly at your gym/club? £ 0-15 £ 15-25 £ 25-35 £ 35-45 £ 45 or More
- 8. 8 17 19 26 0 5 10 15 20 25 30 0 to 1 1 to 2 2 to 4 4 or More How many hours a week do you exercise? 0 to 1 1 to 2 2 to 4 4 or More
- 9. 8 25 37 0 5 10 15 20 25 30 35 40 Alone Partner Group How do you prefer to exercise? Alone Partner Group
- 10. 1 10 19 22 18 0 5 10 15 20 25 14-16 16-18 18-21 21-25 25 and Over What is your age? 14-16 16-18 18-21 21-25 25 and Over
- 11. 28% 43% 29% What would be your preference if you were to train? Indoors Outdoors Mixture of Both 47% 14% 32% 7% Reasons why unable to exercise Too expensive Not enough time Low confidence Not interested
- 12. 40 30 0 5 10 15 20 25 30 35 40 45 Male Female Males Asked vs Females Male Female
- 13. • To allow young people the opportunity to Inspire, Believe and Achieve. • To enable evidence based obesity management to be delivered. • To work in association with communities, voluntary, satellite organisations and statutory institutions.
- 14. Candidateinductionprocess Stage 1: Initial Contact Stage 2: MAS Needs Assessment Stage 3: Acknowledgeme nt/Expectations Stage 4: Progress Assessment Stage 4 & 5: Review. Proceed with bursary, and/or Signpost
- 15. • Initial Assessment • Ongoing support 1 – 4 Weeks • Monitor Progress 4 – 8 Weeks • Second Assessment Followed by day event 8 – 16 Weeks • Review. Bursary Details, and/or signpost. Mentor others 16 -20 Weeks Programme Run Down
- 16. Marketing Funnel The Biggest Impact to the most about of people. Lengthy wait to indoor gym, due to traffic Not sure about what kit to buy for the gym. Not sure what exercise to to do, that will give you the best gains Workout session being rushed? Doing something after? Wanted to get something from your bag but it’s in the locker
- 17. Can we validate a need? First hand views from young people; Young people expressed obstacles and challenges Strong evidence correlations from field research. Validity & support from Residents, Youth Workers & Health Professionals. Only such project London wide. Healthwatch Hillingdon & Local MPs given letters of support. Support from Friends of Lake Farm Advisory Group. Success of pilot outdoor exercise event.
- 18. What is currently in place in the park?
- 20. Site Location Site address: Dawley Road Hayes Middlesex UB3 1EJ
- 21. Is it a Trim Trail..…No Is it one of those exotic tarmac outdoor Gyms..…No Then what indeed IS it’s USP?
- 22. Planning Application Outline To be added shortly ….
- 23. 1. For Maverick All-Stars, the outdoor gym must be of the highest standards of design. 2. Where possible the materials will be sourced locally. 3. The design must be homeostatic with the character and appearance of the surrounding area. 4. ZERO carbon emissions. 5. Analyzed the Borough of Hillingdon’s Joint Strategic Needs Assessment, emerging this into our overall planning. Sustainability
- 24. Charities Evaluation Service CES Planning Triangle©
- 25. Outcomes Why have them? Some Characteristics of monitoring Some Characteristics of evaluation • It is based on specific agreed indicators of output, quality, progress, benefits or value. • It offers assurance that money is being spent as agreed. • It may provide evidence of value for money. • It may be concerned with the broader effects of an intervention. • Learning about how interventions work or do not important as evidence about performance. • Evidence of value for money may be sought. Which outcomes do service users, organisation and funders value the most?
- 26. MAS Planning Triangle Overall Aims: To improve the quality of life and reduce social exclusion in the London borough of Hillingdon and its local environs
- 27. MAS Planning Triangle Specific Aims: To bring about sustainable, economic and physical rejuvenation Increase take-up of health services. To improve the involvement of service users in decision making. To create equal partnership between Business, Community and Voluntary Sectors.
- 28. Specificaimstoenableoutcomes Specific Aims: Outcomes: To bring about sustainable, economic and physical rejuvenation • Better chance of economic revitalisation • More and better physical rejuvenation. • New & expanded initiatives to continue to develop beyond the funding period. Increase take-up of health services. • Increased understanding of local needs. • Encouraged new behavioral changes. To improve the involvement of service users in decision making. • Local and service users meaningfully involved in the delivery of the programme. • Local and service users involved in refinement of the programme. To create equal partnership between Business, Community and Voluntary Sectors. Business, Community & Voluntary sectors play a full and equal part to effectively meet the local needs & priorities.
- 29. Outcomes: Outcome Indicators Business, Community & Voluntary (B.C.V) involvement in effectively meeting the local needs & priorities. • Extent of representation of B.C.V on action committee’s. • More and better physical rejuvenation. • Encouraged new behavioral changes. • Assessed at initial assessment (pre phase) and at 16 weeks second assessment (post phase) • Amount of clients completing fitness course Better chance of economic revitalisation • Users begin other training/education after bursary. Local and service users meaningfully involved in the delivery & refinement of the programme. • Profile of representatives on action committee’s • Amount of participation on decision making. New & expanded initiatives to continue to develop beyond the funding period. • Ability to engage and expand in new funding streams. Outcomeindicators
- 30. MAS Planning Triangle Objectives: To develop and deliver a local health service in ways that meet peoples needs. To deliver sports programme to reduce obesity levels. To liaise with Local NHS/CCG’s on patient referrals To bring together key service providers: Such as local authorities & partnerships to initiate collective schemes.
- 31. Objectives: Outputs: To deliver sports programme to reduce obesity levels. • Running sports classes weekly, delivered by a qualified professional. • To enable evidence based obesity management to be delivered. To develop and deliver a local health service in ways that meet peoples needs. • Strategies; implemented through action committees. To bring together key service providers: Such as local authorities & partnerships to initiate collective schemes. • Consultations • Conducive partnerships • Implement community strategy To liaise with Local NHS/CCG’s on patient referrals Become a registered provider of care with the NHS and receive patient referrals. Objectivestoenableoutputs
- 32. Outputs: Output Indicators To develop and deliver a local health service in ways that meet peoples needs. • Number and profile of people involved in consultation • Extent of strategies implemented To deliver sports programme to reduce obesity levels. • Number of people attending. • Level of satisfaction. • Various Body image markers. I.E Change in Body Mass index (BMI) and waist circumference. Initiate collective schemes through, consultations, partnerships and community strategies. • Number of Consultations. • Number of partnerships. • Extent to which strategies completed. Become a registered provider of care with the NHS and receive patient referrals. • Ability to become provider of care. • Number of patients referred. Outputindicators
- 33. SWOT analysis
- 34. Strengths: o Diverse & Agile Team o Support from local MP and Lake Farm advisory group o Strong contact base o Partnership with Skate park o Unique outdoor gym concept o Integrated user led service Weaknesses: o No full time (hired & volunteer) workers, for support o Finding competent & able workers o Leasing terms and conditions re: site
- 35. Opportunities: o Change of gym training mindset o Collaboration with Dofe Programme. o Nhs Refferal/Rev stream. o Funding o Land lease o Partnerhship with Council/Safer Neighhood Board/Watch o Job Centre & Young offenders Threats: o Finding competent & skillful builders for the gym construct o Potential Location o Initial 6 months of programme o Publicity… Including Signage o Funding o Safety around involving Young offenders
- 40. Secure additional funding. Reach agreement with the council over planning possibilities. Raise awareness of the programme. Run alongside borough sports programs. Link in with those who are NEET (Not in education, employment or training) identified. Become a registered provider of care with the NHS. Further crime prevention through youth engagement. Short term goals
- 41. The Story So Far A few months ago Maverick All-Stars conducted a pilot sporting activity at Lake Farm County Park. This was to see if indeed there was an interest in exercising outdoors…………… Turns out, there was!
- 42. For the the outdoor gym that is Affordable Functional Progressive And Sustainable An outdoor gym built to last
- 43. Policy Documents In order to request any Maverick All Stars policy documents, please send an email to: enquires@maverickas.org
- 44. Keep in touch! www.maverickas.org t: 0300 777 7667 m: 07591972440 f: 0845 776 7667 e: info@maverickas.org e: enquires@maverickas.org maverickas
Notes de l'éditeur
- The following information was provided by; and not a case of us sculpting clouds.
- Very bad/bad: 4.5% 660Fair: 11.6% or 170826.3%or 3883.72 of the residents in Pinkwell are under the age of 16; this places Pinkwell 1st in ward ranks of under 16’s in the borough. 69.9% of residents fall into the working age bracket (defined as a resident aged between 16 and 74), which places Pinkwell 22nd in the ward ranks for this age group and the remaining 3.6% are over the age of 75.Total economically inactive: 30.2% or 4459.63 people and is higher than the Hillingdon average. Unemployed: 5.4% or 797.4 people in 2011 levelsup from 3.6% in 2001 and higher than the Hillingdon average.International Standard Classification of Occupations (ISCO) has a scale of 1 – 9 1 highly paid at one end, and, 9 at the opposite end of the pay scale.Occupation type:18.2% of the residents work in elementary occupations International Standard Classification of Occupations (ISCO) Group 9, followed by 11.9% whose occupations are process, plant and machine operativesGroup 8With Virgin Active Stockly currently upgraded and due for a price hike… How do you expect 30% of the those in the lowest end of Classification of Occupation, to afford such a thing?That’s where we come in to fill the gap.
- Fair: 12.4% or 1860Very bad/bad: 5.7% or 852or 3442.78 of the resients in botwell are under the age of 16; This places Botwell 3rd in ward ranks in the borough The chart above shows that approximately 24.9% of the residents in Botwell are under the age of 16; this places Botwell 3rd in ward ranks of under 16’s in the borough, behind Pinkwell and Yeading. 71% of residents fall into the working age bracket (defined as a resident aged between 16 and 74) and the remaining 4% are over the age of 75.Total economically inactive: 31.6% or 4750.74 people and is higher than the Hillingdon average. Unemployed: 6.4% or 962.17 people in 2011 levelsup from 3.4% in 2001 and higher than the Hillingdon average.Occupation type:16.7% of the residents work in elementary occupations, followed by 12% administrative and secretarial.
- We set out to answer a few questions in search for the reason why obesity levels were lower in the south of the borough compared to that of the north? Why the average for 3 or more hours of exercise was lower in the south of the borough compared to that of the north?What were the barriers to getting fit and exercising? We asked 76 people in total and here were the results….
- From research conducted groups and partners were indeed the mode or most popular, the regardless of gym membership.
- Outdoors was the favored place to exercise, with most people complaining that current gym membership was to expensive.What was surprising, however, was those who were current gym members preferred a mixture of both outdoors and indoors.
- 1.1to built through self-esteem & confidence (body image and ‘can-do’ attitude. A sense of achievement through camaraderie (help thy neighbor). Engaged to inspire others through their story. 1.2In community based settings at a sufficient reach to make a meaning difference. For details refer to slides 35 onwards.1.3Through partnership & signposting. Bridge or fill in any gaps, helping young people realise their full total physical prowess.
- All Service users be stratified to ensure they finish each stage, this will mean some will finish the 20 weeks earlier that others. This is done to ensure new users go at their own pace.With 20 weeks rolling currently envisaged, it was concluded that this would be the most effective option, allowing clients the flexibility in attendance and the opportunity to re-engage if they miss one or two sessions.Can be a simpler step into commitment for the hardest to reach of user.The rolling programme along with the marketing plan hopes to Create > Capture > and Convert. How…allowing the user to dip in and out and aims to progress them onto a more regular commitment of exercise and attendance, but under their own terms and wishes to achieve.
- For the first 4 weeks. Cardio elements of the gym will only be used. After progress/or lack there of will be noted. If there is no progress, however, the cardio elements will be repeated for another 4 weeks. Then review again. It applicable, however, go to the next phase and use body weight apparatus. Weeks 5 -16: users will use combination of all gym elements. Increasing set range and reducing rest periods.Weeks 16 – 20: mega sets or competition sets will be encouraged. A week by week, day by day break down is not applicable as the programme must remain agile and fluid. For placing such restrictions on exactly what do to, will restricts the trainer in doing what he feels is best at the time.
- Problem Solving: Solved by going to the one in the park.Solved we provide you with the kit.Solved there is a qualified fitness instructor.Solved, bring friends along, maybe play football or other sports in the park after. Solved, bag storage will be in-built into the site. Allowing users to have access to their baggage, yet when finished store them away securely. The reason for the Inverted Marketing funnel as opposed to a traditional funnel. Great as it gives the biggest impact to the most amount of people.Rather than only rewarding those who doing the programme from start to finish. There are incentives to keep them going along the way.Freebe Stage: 1 Week; ‘Taster week’ one free t-shirtLow Incentive Stage: 4 Weeks; one free t-shirt and one jumper.Medium Incentive Stage: 8 Weeks; free t-shirt, jumper, supplements (if possible) and trainers/vibramsHigh Incentive stage: 16 weeks; activities day out, outdoor extreme event. i.e tough mudder/ spartaElite stage: 20 weeks; access to funding opportunitiesEach stage gives that much more. However, separates the freebe seekers or part timers from the really serious ‘go getters’
- Working with young people, ergo, having the opportunity to discuss at length various issues they faced. Young people often eluded to obstacles in regards to getting fit. However, most could not pay great sums for monthly membership. Recently conducted initial field research, by handing out questionnaires. We learnt; Detail summary to follow, but essentially conclusive strong correlation between barriers to getting fit and money constraints. Also, those who were current gym members preferred a mixture of both the indoors and outdoors to exercise.Enquiry’s from local Residents, Youth Workers and Health Professionals about their views on the project – they were in favour and endorsed the vision. The outdoor gym confronts the social needs for different recreational facilities. Improving well being and quality of life of young people in the borough of Hillingdon.Potential for Hillingdon to set the trend… Only such project not only in Hillingdon, but Pan London wide. HealthwatchHillingdon recently acknowledged the project saying “we see this as an important proposal which could have a real impact upon the residents of Hillingdon.”1Recent outdoor pilot exercise event was a success with more than one young person saying “I really enjoyed that, I want more of that… made me feel like joining a gym”.
- The pictures speak for themselves…..Intentions may have meant well. However, it has turned into a tipping ground which is underused, impractical, and myopic as each amenity is between 40-50 meters from each other. Moreover, having spoken to locals and two individuals at the time trying to utilise the pull up bars. They explained that not only are the stumps that are fitted into the ground, loose, the bars on which to pull oneself up, spin which in itself very dangerous.
- And Some More…The outdoor gym envisaged will be unique and not anything seen so far as it will be a structured program all in one place, able to accommodate up to 25/30 people and delivered by qualified professionals. It will be practical, accommodating and efficacious. A place that will be well used and regarded with veneration by the locals, both young and old.
- The intended location for the outdoor gym is Lake Farm county Park. This site is ideal due to its size and central locality with excellent transport links.Favorable Site Size of 25 ha.Multiple Bus and Train links.Hayes town center only being 500ms away.
- Mavericks all-stars want to bring the sexy back into training outdoors! A vision for an outdoor gym that is quite different, unique and has not been attempted before.
- I strongly believe that form follows function, or more accurately... form is function.1) Insisting that the materials used, will be sturdy to enable them to be fit for purpose, and, built to last.2) We will try our best to sourced materials from Hillingdon and the surrounding boroughs. Making it easy to monitor supply chains and further aiding local co-operation. 3) We will working closely with the designers and architects to have as little impact as possible. Making every attempt to blend the apparatus into the local environs. 4)The concept re-establishes the idea of being green! As it is outdoors and does not require any energy input, greenhouse emissions are zero… bar the extra breathing! 5) We have scrutinized the Borough of Hillingdon’sJoint Strategic Needs Assessment (JSNA) and converged this in our business planning, helping define the local priorities and in setting targets.
- in the broader effects of the intervention and its return on investment. Once chosen, they are a way of systematically collecting data, and after analysing them, interpreting the findings.Once interpreted, they allow the organisation to become more effective, enabling it to offer demand led services within the community.Moreover, by tracking the outcomes and impact of our work, we can learn from the results, improve our services and celebrate our successes. Maverick All-stars will endeavour to have structural and process measures identified from the evidence base for the intervention. Hence, the following slides are some we thought most appropriate to address the above. However, they are not limited to, and subject to change.Impact = Broader/Long term effects of a projects activities.Input = Resources put into a projectOutcomes = the changes, benefits, learning or other effects that happen as a resultOutcome indicators = Ability to show whether your desired outcomes have happened (Can be both Qualitative and/or Quantitative)Outputs = Activities, services and products done or provided Output indicators = Ability to show whether, and to what extent your planned outputs have happened.
- You can manage what you measure…… but should it not be, you should measure what you care about! End result: For more young people, especially those who fall into the category of NEET (not in education, employment and training) to have a reduction in apathetic tendencies, and thus a better and more satisfying employment prospect.*University of Toronto's Quality of Life Research Unit; Their Quality of Life Model
- This is why we do it!
- Increase of the three B’s (Being, Belonging and Becoming).
- This is what we do!
- What we do!Become a registered provider of care with the NHS (in line with CCG guidelines and frameworks).
- Another one: Current lack of financial resources.
- What does all this mean?The SWOT is a tool to gauge and see if we can do well and what to look out for moving forward. More importantly, how we can offset opportunities with potential threats.
- Secure funding to enable outline and detailed design plans to be drawn up.Hitherto, draw up a memorandum of understanding with the council to enable the outdoor gym to be built.Raise awareness of the programme through advertising, PR and social media.Be incorporated and run alongside several borough sports programs. Such as the summer Fiesta and cycling rangers. Link in with those who are NEET (Not in education, employment or training) identified.Become a registered provider of care with the NHS (in line with CCG guidelines and frameworks).Organised competitions, where outside sports brands may sponsor or advertise in order to create revenue stream.Further crime prevention through youth engagement. Possibility to link in with ‘Neighborhood Watch’ or ‘Safer Neighbourhood Board’