This presentation is just about KFC and the SWOT analysis done about it.You can find it handy if u want to know more about SWOT and KFC in whole. This is just a short presentation and can help you escape in emergency

1. Case Study of KFC and it’s market

2.  Samik Shrestha
 MonilaThapa
 Krish Baniya
 Bijay Lama
 Unish Rai

3.  KFC is one of the largest fast food franchise in the
world and also present in various countries.
 KFC is based in Louisville Kentucky , USA and is one
of the most popular Fast food chain.
 Founded by Colonel Harland Sanders in early 1930s
by cooking and serving food for hungry travellers.
 KFC is the part of Yum ! Brands inc. A large
restaurant chain.With more than 36,000 locations
around the world.

4.  Everyday more than 12 million people are
served at different KFC restaurants.
 KFC is world famous for it’s original Recipe
fried chicken-made of same secret blend of 11
herbs and spices
 Products are made on the motto of “Crispy
Outside, Juicy Inside.”

5.  Ranked highest among all chicken restaurant for
it’s convenience and menu variety.
 Oldest and finest in business.
 High goodwill and does not have many core
competitor in chicken serving.
 Large number of outlets at prime locations.
 Serves variety of items under singly menu.
 Loyal customers.
 Faces numerous advantages of being a
multinational company e.g. economic scale,
government incentives etc.

6.  Imported raw materials result in increasing their
prime cost.
 Unhealthy food menu resulted in protest from
around the globe.
 Market competitors like McDonald’s and Pizza
Hut make it tougher to get ahead.
 High employee turnover.

7.  Cheap and easy availability of labor.
 Increase consumption of fast food has increased
the market size.
 Home meal delivery has made it simpler to
coordinate
 Introduces new product to it’s chicken menu only.

8.  Entrance of new competitors in market rapidly
with high range of product.
 High political Instability to support it is uncertain.
 Protest’s from all the Animal Right activist’s
around the globe.
 Many Law suits Filed against KFC

9.  It’s general management strategy but KFC has
followed strictly.
 C= Cleanliness
 H= Hospitality
 A= Accuracy
 M= Maintenance
 P= Product Quality
 S= Speed Service

13.  KFC Offers different kinds of Meals
 Mighty Zinger
 Zinger Burger
 Chicken Burger
 Chicken Mania etc…….

14.  KFC is mostly targeting Upper Class people but
nowadays they are also highly targeting Middle class
peoples.
 Targeted highlyYoungsters than compared to that of
Middle ages and Old ages.
 KFC is targeting Asia because people here love
Chicken and chicken products.

15.  Understand the significance of cultural , economic ,
regulatory and ecological issues while establishing
business in foreign country
 Appreciate the needs for protecting animal rights in
developed and developing countries like Nepal
 Understand the importance of ethics in doing business.
 Examine the reason for purchase of PETS (People for
EthicalTreatments of Animals.)