- The document presents a marketing plan for a peer-to-peer platform connecting home cooks to customers seeking homemade meals. - It aims to empower small entrepreneurs by connecting people who love to cook with those seeking affordable, quality homemade food. - The plan outlines objectives, strategies, financial projections and action plans to launch in Dhaka and expand to other cities over three years, with the goal of reaching 10 million BDT in revenue by the fifth year.

1. MARKETING PLAN
Fill up your nutrition with
Our homemade goodness

2. Presented by
1. Md Khalequzzaman 201702082
2. Samir Ahmed 201702091
3. Md. Saikul Islam 201702059
4. Noor Nabi 201702064

3.  A peer-to-peer platform connecting
potential home cooks to customers
 Will connect the people who love to
cook and people who love to eat
Introduction

4. Vision
To create a complete ecosystem of home cooks providing city dwellers with
quality homemade food at reasonable pricing. In the process, empowering small
entrepreneurs and solving the food crisis of busy urban citizens.

5. Market Size
The size of the market is about 10 million.

6. Market Share
Company Market Share
Food Panda 25%
Hungrynaki 20%
Foodmart 15%
Food24*7bd 13 %
Foodpeon 10%
Market growth rate (per annum): 15%
“Khabar jhuri’s expected share : 15%

7. SWOT Analysis
Healthy Home made Food
Order from Nearby Locations
bKash / Cash on Delivery
STRENGTH

8. STRENGTH (cont’d)
Lower Price than Restaurant
Anyone Can be Chef
SWOT Analysis

9. WEAKNESS
Dirty Kitchen Fail to maintain Temperature
Long Process Time Must have Access to Internet
SWOT Analysis

10. OPPORTUNITIES
Increasing Potential Market Business Expanding
SWOT Analysis

11. Strong
Competitors
Political Unrest
Technological Difficulties
THREATS
SWOT Analysis

12. Traffic Jam Hacking
THREATS (Cont’d)
SWOT Analysis

13. Business Regulations:
• Like online name verification,
• Paying adhesive stump fees,
• File documents with the Registrar of Joint Stock
Companies and Firms for registration,
• Make a company seal,
• Register with the tax authority,
• Obtain a trade license.
Business Environment Analysis

14. Business Environment Analysis
Other Factors:
• Taxation
• Licensing
• Domain Purchase
• Server rent
• ICT regulations
• Politics

15. Marketing Objective
• To cover all over in Dhaka city other renowned
cities and tourist areas.
• Make sure on time delivery.
• Make sure to support all customers at a time with
sufficient food.
• Improve in quality through continuous research &
customer feedback.
OBJECTIVE

16. Campaign Objective
• To make the brand qualitifull, trustworthy towards
customer.
• Make brand own personality, image which attract
customer.
• To get maximum response from the customer.
• Able to reach customer no matter how far they are.
• Focus on the food which is tasty, healthy &
affordable.
OBJECTIVE

17. Financial Objective
 Our goal is to reaching break even after 6
months of operation.
 To earn total revenue of Tk 10million in the fifth
year.
OBJECTIVE

18. Country, City Bangladesh, Dhaka, Other Renowned cities
Density Urban, Tourist Places
1. Geographic
Age 07 to 65
Income 10000 to 40000
2. Demographic
Target Market
Marketing Strategy

19. Marketing Strategy
Target Market (Cont’d)
3. Psychographic
Social Class Middle class, Upper middle class
Life Style Do not get the time to cook food at home and thus have
to rely on maid or hotels and restaurant cooked food
4. Behavioral
Occasion Regular
Benefit Energetic, Time saving
User Status Potential

20. • Delivering homemade food from neighborhood is quite
unique.
• Evaluating the quality of the cooks before adding them to
our website.
• Freshly cooked product will be delivered.
• Strong customer service.
Overall our company will follow the slogan:
“Fill up your nutrition with our homemade goodness’’
Positioning Strategy
Points of difference:

21. Strategies are-
 Product
 Price
 Promotion
 Place
Marketing Mix

22. Product Strategy
Marketing Mix

23. Marketing Mix
Price Strategy
Item Name Chef’s price VAT (15%)
Profit &
Maintenance
(10%)
Price shown in
website
Lunch or
Dinner Package
TK 200 TK 30 TK 20 TK 250
Biriyani TK 170 TK 25.5 TK 17 TK 210
Dessert TK 100 TK 15 TK 10 TK 125

24.  Online advertisement
 Print media advertisement
 TV advertisement
 Customer offer
Marketing Mix
Promotion Strategy

25. Marketing Mix
Place Strategy

26. Initial Investment (TK):
Website development : 1,50,000
Promotional activities : 3,00,000
Scooter (For delivery) : 10,00,000
Others : 1,00,000
Monthly Cost and Revenue (TK)
Revenue per month (Estimated) : 5,00000
Cost Per month (Estimated) : 2,50,000
Net Income : 2,50,000
Financial Projection:
Projected Turnover in 5 year:
Gross income : TK 15million
Operating Expense : TK 5 million
Net Income : TK 10 Million
Investment at the time of Expansion (TK):
Scooter (For delivery) : 50,00,000
Others : 10,00000
Financial Analysis

27. April to May of 2018:
• We will develop a registration form in our website to
register cook.
• The registration form will also provide in Daily Newspaper
for those cook who aren’t used of Internet and later train
up them.
• Advertisement is carried out in TV and Radio Channels
over the period to make aware to the prospective cook
about the program.
Action

28. June to July of 2018:
The Company will continue advertising to inform the
target market about the product and to occupy
consumer attention through electronic medias, Posters,
Stickers etc.
Action

29. 1st August, 2018:
The company will launch its app and services in
Dhaka Metropolitan area.
Action

30. From January, 2019:
The Company will extend its periphery to the
major cities in Bangladesh like Chittagong,
Rajshahi, Khulna, Rangpur, Barishal, Sylhet.
Action

31. From January, 2020:
The Company will extend its periphery to the other
remarkable areas which is important in respect to
business and tourism.
Action

32. For control purposes, the plan will allow for
week by week comparison of actual versus
projected income and expenses.
Additionally, we will try to “monitor” all the
problematic areas by performing rating from
customers based on their satisfaction level. For
this purpose we will design a rating and review
section for the customer in our webpage.
Implementation & Control

33. Any
Question
?

34. THANK
YOU