A look at what we do, and how we do....we are an events company operating out of Bombay, INDIA, and servicing clients all over.

1. A division of Masterminds Media Associates
Masterminds Events

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We take this opportunity to introduce ourselves to you.
We are Masterminds Events, a premier event company specializing in conceiving, planning and
executing unique and dynamic events, be it India or across the seas, be it corporate events,
retail events or pure entertainment, our creativity knows no bounds.
Right from the word ‘go’ we’ve handled a whole host of key clients from Shoppers Stop,Adora
Diamond Jewelry, Parle Foods Pantaloons Retail, Cinemax to the recent Croma Retail, Home
Bazaar, Product of the Year and R City., we’ve taken people places and given new meaning to
many a traditional advertising and below the line strategies.
Overseas, we’ve staged musical and theatrical nights with Indian celebrities and singers like Anu
Malik, Kumar Sanu, Shreya Ghosal, Paresh Rawal, Dinyar Contractor and Kader Khan.
We believe in the ingenuity and quality of the work we do. Each event has a unique and
distinctive edge from the next and each client a new opportunity for us to utilize our talents
and creativity.
Here’s a brief insight into the range events we’ve done over our 10 years of existence, and believe
us, the journey has just begun…

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Masterminds has had the opportunity to spread its wings and explore all the facets of the event
industry, be it in retail with events like Summer Splash, Spring Summer 2002 Fashion Show,
Adora Christmas Rock, What’s On, City of Lights and a whole host of others for our retail
clients, namely Pantaloons, Shoppers Stop, Cinemax, R City, Home Bazaar, Infiniti Mall,
Croma and many more.
Retail events can be very mundane and run of the mill, however we pride ourselves at giving a
new spin on everything we do, for example – announcing an end of season sale with
Cheergirls and a Chinese dragon!

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Casino @ Central
Retail Events @
Fooket @ Central Oberoi
Infiniti Mall’s Fun Mania 2011

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Retail Events @
R City-City of Lights Diwali Event 2009
Cinemax Sion, Power of 6 Anniversary
Celebrations
What’s On @ Croma

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With Retail we’ve also handled corporate events like annual days, sports days and dandiya
nites for clients such as Lupin Ltd, Parker Hannifin etc.
39th Foundation Day of Lupin Limited saw them outsource the event for the first time and
Masterminds delivered on every count creating a lively atmosphere by merging the existing
traditions of the company with newer ones.

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Corporate Events @
Dandiya Nite at Lupin Limited
Annual Day at Parker Hannifin Roots to Wings Kids Carnival Pune

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Corporate Events @
39th Foundation Day @ Lupin Limited
Marsh 9th Annual Day Celebrations

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We further exercised our talents in creating themes around product launches, for e.g. creating an
extremely polluted and dirty environment leading to a beautiful, rich and pleasant
environment for the launch of the Mitsubishi Cedia ALPG vehicle, highlighting their brand
promise of ‘Eco Friendly Luxury’.
More recently, the launch of Ektaa marked the entry of Future Group in the community product
segment, with a formal press conference at Four Seasons, Worli. Beautiful hostesses attired
in the traditional costumes of India brought out the different products.

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Launches & Openings @
Launch of Corona Professional
Kodak DI Solutions Scanners Launch
Ektaa Launch Ab Meri Baari Portal Launch

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Launches @
Croma Store Launch
Chetan Bhagat’s Book Launch
Pantaloon Surat Store Launch
Mitsubishi Cedia ALPG Launch
Ahemdabad

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As time moved on, so did we!
Unique and distinctive road shows were our next aim! The most awaited movie release,
Dhoom 2 saw us roam the streets of Mumbai with stunt bikers performing as we went along
from one Cinemax multiplex to another, turning heads and stopping heart beats along the
way.
Announcing the arrival of Croma’s newest store at Bandra with the Croma Brand Wagon –
engaging the customers through innovative games that highlighted Croma’s USP – most
number of brands under one roof. This today has become an event property for Croma and is
used to announce a new store launch be it in Mumbai or across the country.

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Road shows @
Dhoom 2 Movie Cinemax Road Show
Croma Christmas Road Show
Croma Roadshow - Bombay , Pune
Growels 101 Mall Summer Carnival

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That didn’t satisfy our hunger for more quality work and so we moved on to exhibitions and
product displays, conceptualizing themes and designing art work to represent the same,
based on the product being showcased.
High Street Phoenix joined the Anti Tobacco campaign with 3 unique installations made
completely out of cigarettes. Life size replicas of high aspirational products were created and
installed in different areas of the mall, giving the message that a smoker could have
possessed these products had he/she not been smoking!

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Exhibitions & Displays @
Fiat Linea Display @ R City & Inorbit
Videocon E Book Reader Display
World No Tobacco Day at High Street
Phoenix

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Exhibitions & Displays
Finolex Stall @NSE
Kidzee Stall @ Nehru
Planetarium
Mitsubishi Stall @ Auto Car Expo

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Exhibitions & Displays @
Ab Meri Baari Stall @ FICCI
FRAMES
GAC Shipping Stall @ India
Shipping Summit 2011

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Product Promotions @
With clients like HDFC Standard Life Insurance, Doy Care, Corona Professional, Saffola and
Tasty Treat we’ve also handled product promotions at various venues in corporate offices,
schools and malls.
Style Call by Corona Professional was carried out at Infiniti Mall, with hair stylist giving
customers quick fix hair treatments and makeovers using Corona Professional products.

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Product Promotions @
Provogue Cheergirls @ Mumbai
Cyclothon
Saffola Oats – Live Demo
Style Call by Corona Professional

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Product Promotions @
HDFC SLIC Fitness & Financial Test @
Corporate
Doy Care Promotion @ Wipro
Product of the Year at Croma Gujarat

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Product Promotions @
Kodak Easy Share – Cross Country Tasty Treat Sampling Activity - Mulund
Sinhal Classes

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We ventured into the entertainment industry with felicitation ceremonies for the finalist and
winners of the hugely popular SaReGaMaPa Lil Champs and others.
To honour the success of recently born SACH brand of toothpaste and allied products future
group invited the co creates of the brand SACHIN TENDULKAR to personally hand over
trophies to the leading sales staff of Future Group stores across the country.

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SAREGAMA Lil Champs Season 2, 6 finalist
Sach Award Ceremony
Felicitation Ceremonies @
Croma Triumph Awards

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Shopper’s Stop Spring Summer 2002 collection and Pantaloons Women’s collection had us
doing in-store fashion shows for the patrons.
Held inside the store, catching customers completely unaware, 6 beautiful models sashayed down
the isles of the Pantaloons Mulund store modeling the range of women’s wear
RJ Style -O- Meter that had every one talking on Facebook and the radio took Off from Big
Bazaar Kandivli for its Finale to four different cities. This unique concept of RJ’s walking the
ramp had the crowd going and the judges in a fix deciding who to title the winners as the
sheher ka sabse stylish RJ.

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Fashion Shows @
RJ Style-O-Meter Mumbai
RJ Style-O-Meter Delhi
RJ Style-O-Meter Bangalore

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Pantaloons In Store Fashion Show
Fashion Shows @
Shoppers Stop Spring Summer Collection

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In order to give an event that extra element that makes it a success, a certain amount of
designing and décor is also needed. With an exceptional creative team, Masterminds has been
able to deliver in all areas.
City of Lights, R City’s first Diwali Celebration saw us transform the Mall into a festive and
exuberant Ayodha eagerly awaiting and welcoming its King and Queen – Lord Ram and Sita.

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Décor @
External Façade
The Chariot of Lord Ram & Sita
Mall Atriums

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Décor @
Snow City
Atrium
Mall Passage

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Designing @

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BRAND COMMUNICATION-TEAM PROFILE
Komal is a MICA Alumni, MBA in Communications
Management and M.A. In Global Communications from
Anglia Ruskin, Cambridge, UK. She has been working in
the industry for the last 11 years in the area of Marketing
and Brand Management.
She has worked with clients like, ITC, Amul, Dabur,
Wipro, 3M, Nerolac, ICICI Bank, Vodafone, Cavinkare etc.
her last assignment was with DY Works, India’s leading
Brand Consultancy and Packaging Design agency, as AGM
Marketing.
She is a Brand Consultant, certified Integrated Clinical
Hypnotherapist, Pranic Healer, Mind Trainer, Behavioral
Counselor, Past life Regressionist, Radical Healer.
She combines her Brand Management and Spiritual skills
to understand human behaivour and help you and your
brand perform better!
The Brand Strategist
Komal Agarwal
+91 9167220619
agarwalkomal@gmail.com

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Projects Worked on:
• 6th Street Yogurt
• Delta Cruises: Dolphin
• Kempinski:Casaluna
• Acadstreet.com
• Pepsico : Kurkure
• Amul
• UB Groups: Vladivar
• SEDS NGO: Event/Exhibition Branding.
Designer
Prajakta Karekar
Link to her portfolio of recent work:
http://issuu.com/prajakta_k/docs/prajakta_k_2013_new_1

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Over the years we’ve also had the privilege of working with some of
the biggest players in different industries, from retail to FMCG
to automobiles etc.

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Clients

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Clients

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Like we said, it’s just the beginning…
Every event depends on meticulous planning and coordination to make it successful!
Here at Masterminds, we believe that…
An idea leads to imagination
Imagination leads to creativity
Creativity leads to results
Results lead to success
Allow us to make your event too a success!