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Oneplus ppt.pptx

  1. SAMPREETH C B200949EC
  2. Never Die as a Startup - OnePlus  Founded on 16 December 2013  Chinese smartphone brand  Carl Pei and Pete Lau are former workers of OPPO  Tech company  To provide quality smartphones  User experience based Tag Line – Never Settle
  3. Motto The company’s main goal was to design a smart phone that would balance high end quality with a lower price than other phone its class, believing that the users would “Never Settle” for the lower quality devices produced by the company  Announced the ideas to the WORLD  Good feedback  Building the community  OnePlus is known for its high-quality smartphones at a reasonable price, with a focus on user experience and community feedback.  1000 Phones in first batch  Created invite system  The OnePlus One, was released in April 2014 and became a huge success.  Smash your phone program- Oneplus 1 for 1 dollar  140000 response in a week  Oneplus 2 planned for 30 to 50k but ended up with 1 million
  4. Marketing  OnePlus has a strong focus on digital marketing, utilizing social media and influencer partnerships to promote its products.  The company also hosts events, like the OnePlus Launch, to showcase its latest offerings and connect with its community.  OnePlus has been known for its creative marketing campaigns, like the #ShotonOnePlus photo challenge, which encourages users to share photos taken with their OnePlus devices.  OnePlus' first smartphone, the OnePlus One, was released in 2014 and received critical acclaim for its performance and design.  In 2015, the company released the OnePlus 2, which was well- received but faced some criticism for lacking certain features.  OnePlus continued to release successful smartphones, including the OnePlus 3, OnePlus 5, and OnePlus 6, each with improved specs and features.  User experience for Model X was bad in 2015-flagship Growth
  5. OnePlus After 2019  Carl Pie left Oneplus soon before the launch of 8T  Collaboration of Oxygen OS with Oppo colour OS  Introduced mid range phones – Nord Series  Software issues  Increase In price How can Oneplus Retain their past Value in Market  Backing Oxygen OS with their own updates  Maintain affordability  Listen to customer feedback  Maintain quality  Focus on innovation  Should back their uniqueness
  6. THANK YOU
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