Small 5-minute presentation on Oneplus

1. SAMPREETH C
B200949EC

2. Never Die as a Startup - OnePlus
 Founded on 16 December 2013
 Chinese smartphone brand
 Carl Pei and Pete Lau are former
workers of OPPO
 Tech company
 To provide quality smartphones
 User experience based
Tag Line – Never Settle

3. Motto
The company’s main goal was to
design a smart phone that would
balance high end quality with a
lower price than other phone its
class, believing that the users
would “Never Settle” for the lower
quality devices produced by the
company
 Announced the ideas to the WORLD
 Good feedback
 Building the community
 OnePlus is known for its high-quality smartphones at a
reasonable price, with a focus on user experience and
community feedback.
 1000 Phones in first batch
 Created invite system
 The OnePlus One, was released in April 2014 and
became a huge success.
 Smash your phone program- Oneplus 1 for 1 dollar
 140000 response in a week
 Oneplus 2 planned for 30 to 50k but ended up with 1
million

4. Marketing
 OnePlus has a strong focus on digital marketing, utilizing social
media and influencer partnerships to promote its products.
 The company also hosts events, like the OnePlus Launch, to
showcase its latest offerings and connect with its community.
 OnePlus has been known for its creative marketing campaigns,
like the #ShotonOnePlus photo challenge, which encourages
users to share photos taken with their OnePlus devices.
 OnePlus' first smartphone, the OnePlus One, was released in 2014
and received critical acclaim for its performance and design.
 In 2015, the company released the OnePlus 2, which was well-
received but faced some criticism for lacking certain features.
 OnePlus continued to release successful smartphones, including the
OnePlus 3, OnePlus 5, and OnePlus 6, each with improved specs and
features.
 User experience for Model X was bad in 2015-flagship
Growth

5. OnePlus After 2019
 Carl Pie left Oneplus soon before the launch of 8T
 Collaboration of Oxygen OS with Oppo colour OS
 Introduced mid range phones – Nord Series
 Software issues
 Increase In price
How can Oneplus Retain their past Value in Market
 Backing Oxygen OS with their own updates
 Maintain affordability
 Listen to customer feedback
 Maintain quality
 Focus on innovation
 Should back their uniqueness

6. THANK YOU