Build brand awareness about products, features, or services · Engage prospects at both ends of the interest spectrum. A Marketing Strategy which leverages word of mouth mechanism today is essential: You may burn a lot of cash through hoardings, tv and print ads
Regression analysis: Simple Linear Regression Multiple Linear Regression
Digital Marketing Strategies for Ladies Designer Clothing Boutique
1.
2. Competitors Analysis
Since 2016. Google Listing has 4.4 Rating with 416 Reviews. Facebook Page has 220K followers. Instagram
page has 5,833 followers.
Since 2013. Google Listing has 4.3 Rating with 526 Reviews. Facebook Page has 88,097 followers.
Instagram page has 4,266 followers.
Since 2012. Facebook Page has 87,390 followers. Instagram page has 17K followers.
Since 2011. Google Listing has 4.1 Rating with 1591 Reviews. Facebook Page has 2,46,821 followers. Instagram
page has 1M followers.
Since 2016. Google Listing has 4.8 Rating with 2,011 Reviews. Facebook Page has 2,52,796 followers. Instagram
page has 196K followers.
Since 2013. Facebook Page has 184,617 followers. Instagram page has 506K followers.
Since 2011. Facebook Page has 268,110 followers. Instagram page has 456K followers.
3. Keyword Research & Analyze
Increased and Improve Visibility
More Targeted Traffic
Boost of Qualified Leads and Conversions
Suggested Keywords Search Volume
Buy Latest Designer Sarees Online 3,14,00,000
Buy Designer Indian Saree Online 3,20,00,000
Buy Latest Designer Sarees 4,48,00,000
Shop for Designer Sarees Online 2,31,00,000
Shop for Silk Sarees Online 2,78,00,000
Shop Party Wear Sarees 4,02,00,000
Shop Fancy Sarees Online 1,70,00,000
Shop Sarees Online 3,08,00,000
Shop Bridal Saree Online 3,19,00,000
Shop Wedding Saree Online 3,74,00,000
Enhancement and Expansion of Market Share
More Online Areas of Influence
Rise in Your Bottom Line
4. Brings in more customers through organic search
On Page Works :
Canonical Issue Fixing
Internal Link navigation
404 Pages And 301 Redirects
Unique Titles & Description Tags
Broken Links Check
Speed Optimization
URL Structure Analysis
Schema Code Implementation
H (H1, H2 & H3 etc. Heading) Tags Optimization
Images and Alt tag
Off Page Works :
Article Writing & Submissions
Press Releases Writing & Submission
Web Blog Writing
Business Directory Submissions
Local Business Listing + Niche Directory
Classified Ads Submissions,
RSS Feed Submissions
Blog Commenting
Info graphic Creation and Submission
PDF/PPT Creation and Submission
5. Google Yourself
Need to create a Google Listing first
then will Put Reviews (Using
Keywords) in the Google Business
Listing for Getting Potential
Customers.
High positions for local sales
Improved visibility in your niche
Enhanced relevant traffic
Build your trust and authority
Get local reviews
Increased sales revenue
Increased Number of Repeat Customers
Gain loyal customers
Better Conversion Rates & Boosting your ROI
Local SEO and Personal Branding
(Get Enlist in Google’s 3 Pack)
6. Build Local Search Presence
Benefits to Local Business Listings
Enhance your Local
Visibility
Enable your prospects
and customers to
connect with you
Gather Customer Reviews
& Testimonials
Allow customers to rate
and review company’s
performance
Rank Higher on
Search Engines
Quality links to your site
will improve your ranking
in the search results
Clicks on Website
Improve audience
engagement, websitetraffic,
& boost company sales
7. Encourage Reviews from Clients
Google Listing’s Reviews Reviews from users for on review platform
Reputation Builds Credibility
Encouraging feedback will boost your reputation online.
People Believe Other people
Builds a Brand Image
It boosts sales
Builds Trust & Credibility
Improves Search Engine Rankings
Increases Positive Returns
Improves Brand Visibility
Generates Valuable Business Insights
Market credibility unharmed
Booming Audience Engagement
8. Builds Brand Awareness and Recognition
More Inbound Traffic
Generates Conversation Around Your Brand
Helps Understand Your Target Customers’ Interests
Tell Your Brand’s Story
Gather Data About Your Audience (for remarketing)
Helps Build Customer Loyalty
Helps Drive Traffic to Your Website
Social Media Retargeting Ads Can Re-engage Website Visitors
Improved Search Engine Rankings
Higher Conversion Rates
Better Customer Satisfaction
Gain Marketplace Insights
Power of Social Media
9. Shopping Ads in Social Media
Promote products on all major social platforms (Facebook & Instagram).
Reach 10M audience who are interested in buying your Products.
Generate sell and increase the probability of conversion.
Paid social can hit your audiences with near-perfect accuracy, whether through prospecting or retargeting – reaching
users at all stages of the funnel.
10. The Power of PPC Advertising (Pay-Per-Click)
#1 – Promote your Fashion Promotions
#2 – Show Off Imagery with Showcase Shopping
#3 – Remarketing
#4 – Complete the Conversion Funnel
#5 –Generate cash-flow much faster than organic traffic
#6 – Drives head keyword traffic to top-level landing pages
#7 – Boost impressions and brand recognition
Shoping Ad
Text Ad
11. Google Display Ads
(Create Brand)
Will Promote your Designer Saree Brand on
2 million+ websites and 6,50,000+ apps
through Google Display Ads
The Google Display Network will allow to display
advertising on websites based on keywords, subjects,
and site names. Hence, we can target your audience
where they spend their time online with a beautiful and
appealing visual advertisement like the one below.
12. Email Marketing
Email Marketing Best Practices For
Designer Saree Brand
Users are always in need of information and
opinions.
Email Marketing is the best tool to keep them
informed about various proudcts.
How much it is good if a buyers finds a piece of
information right in the inbox without even
searching it?
Will plan and design email newsletters then will
send 10k to 1lakh users.
Simple way for retailers to connect with their customers. Merchants can send targeted messaging to buyer
segments that address each group’s individual needs.
13. Write Blogs Regularly
Create a positive and long-lasting relation with the
customers
Bring in customers via online and offline
recommendations
Educate the customers with updated information
Engage your website visitors
Recommend your products
Communicate with your readers
Rank higher in the search bar
Use custom packaging
Create gift guides
Give birthday discount
coupons
14. Suitable Influencer For Your Brand
Increase brand awareness and reach
Build credibility and trust
Enrich your content strategy
Win-win long-term partnerships
Boost ROI, and bottom line
Drive purchases decisions
Increase sales
Unlimited Sharing Potential On Social Platforms
Cost-effective & Saves Time
15. Use PET tactics
PET, which stands for persuasion, emotion, and
trust, refers to many strategies intended to increase
the sense of urgency surrounding a purchase. It
delivers a message that encourages users to make a
purchase, as well as instills trust and fosters an
emotional connection with customers. Large shops
frequently employ PET strategies since they can be
very effective at closing deals.
For example, you can include some
messages in your website or marketplace as
follows:
100 people bought this product today
Last few left
Time-limited offer
16. What we will do through YouTube Shorts &
Instagram Reels :
Showcasing new products
Building brand identity and authenticity
Behind-the-scenes content
Product tutorials
Announcements and reminders
Promoting user-generated content
Types of Competitor's Videos :
https://youtu.be/OrKeUb89VV8
https://youtu.be/TifEVFFvbik
https://youtu.be/pKdO2NFm8Qg
https://youtu.be/tZSwdxm5b2A
18. MARKETING BENEFITS
• Targeting right Audience
• Reach out more audience
• Trust Building
• Encourage digital
evaluation
• Two way marketing
• 24X7 Advertising and
Branding
• Build Strong Internet
Presence
• Increase in Users
• Increase in ROI
19. Assessment & Reporting
Reports for ALL Contracted Digital Accounts
Monthly PDF report on traffic, interactions, demographics and growth.
Monthly conference call to assess needs and maintain open communication.
Competitive Analysis
We will review activities from specific competitors in relation to your service offering. A
competitive landscape analysis is required to determine brand specific strategies to improve
overall results.
Project Management
This dedicated approach enables your company to work with a professional that will fully
understand your business and interact with you over the course of your campaign.
20. ABOUT INTEGRITYWEB
Know Us
Being incepted in 2012, IntegrityWeb Informatics Private Limited is a Software and Product Development
company that primarily operates in the fields of Project Consulting & Information Technology enabled
Services providing business solutions worldwide at highly competitive pricing.
Having a strong presence in major countries like India, the United States, the United Kingdom, Canada,
Australia & New Zealand, we have emerged as a well established company. IntegrityWeb Informatics is
headed to become a leading organization that facilitates, enhances, and provides measurable business
values through the most effective uses of technology and resources.
We have a focused, sound, and innovative approach towards any task that comes from the cumulative
experience of our team members. And, because of their combined practical business experience with our
strong technology delivery capabilities, we can comprehend the client's business requirements. We propose
creative strategies to our clients that are in line with the vision of the business and execute the business
plan by building a scalable business solution through the use of the latest cutting edge technologies.
Highly skilled intellectual personnel, having substantial expertise make up the team. At IntegrityWeb
Informatics, we excel in tasks by working closely with the teams and the clients through remote
collaboration methods.
23. Thank You
Office : Webel IT Park, Street No. 0360, Action Area I, Plot No DH 6/6, Rajarhat,
New Town, Police Station-New Town, Kolkata 700156
Email: admin@inwebinfo.com
www.inwebinfo.com
Just one step away from your Success….!
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