The document provides suggestions for improving the structure and design of a website for an astrologer. It recommends adding more attractive banners, testimonials, videos, and call-to-action buttons. It also suggests optimizing content, images, and internal links. A multi-phase marketing strategy is outlined including website optimization, social media promotion, ads, email marketing and video promotion on YouTube. Keywords for SEO are listed and benefits of the marketing plan are provided.

2. Suggestion for Menu
Main Menu
Sub-Menu
Home | About Me | Services | Gallery | Achievements & Awards | Learn Astrology | Shop | Blogs | Consultation
Under Services : Love Compatibility | Education Compatibility | Profession Compatibility | Health Improvement |
Daily Prediction | Numerology | Colour Therapy | Vedic Remedies | Vaastu (You can Add More Services)
Suggestion for Page Structure
Home Page : After menu we will add banner section with scroll, with small heading and with your image, and also
Consultation button. Then will add some important services. Then will add video of your. Then will add awards in scroll.
Then will add blogs section. Then will add Google Reviews and present testimonials.
Consultation Page : Here we will create 3 consultation section. 1. Chat with Astro (Beginner Students) 2. Talk with Astro
(Students) 3. Consult with Mr. Yogesh Sharma (Here will be add Consultation form with calendar)
Learn Astrology Page : Here we will add enrollment form and course tenure and also course details etc. Here
interested people, who are want to learn Astro, they can fill up the form easily.

3. Chat With Astro
Consult with Mr. Yogesh Sharma :
Here lists of the Students details will be shown.
Then clients will click in the Chat button, then
Chat will start.
Consultation Page Structure
Talk To Astro
Here lists of the Students details will be shown.
Then clients will click in the Call button, then Call
will start.
Here a Consultation form will be shown with a calendar and time .
Here clients will update his/her name, mobile number etc. One mail will come at your id. Then you will schedule
the Consultation time.

4. Main Issues of Your Current Site
Banner : Banners must be more attractive. Need your picture in the banner section.
Headings : At banner can add Heading tags, like H1 & H2 in text version.
Button : At banner can add Consultation page’s link, so that can get easily leads and query.
Design : Every page’s design need to be good and proper.
Contents : Every page’s contents need to be proper. With Heading tags. And need a proper limit of contents.
Because, every page’s has huge contents. Need min 400 words contents, not more than that.
Image : Need to add proper images in the sub pages, and also page’s section.
Call to Action Button : Need to add call to action button (Consultation Link) at every pages & every section.
Payment Option : We will add Gpay/PhonePe/UPI ID/ UPI Code and for Foreign Client we will integrated
PayPal. So that, you can get payment easily.
Testimonials : At under home and every service pages, need to add Testimonials for better feedback.
About Us Page : Need to add awards and achievements in the about us page.
Video : Need to add video in the Home page and also others service pages.
Shop : We can create a shopping page, like ecommerce section, here we will show all of stones and products
etc.
Local Promotion : Need to promote Google Listing, and also add client’s reviews for trust factors for new
clients.

5. Customized Strategy
We need to optimize the whole website for user friendly experience and search engine score.
It includes :
• Content Optimization
• CTA Integration
• Page Speed Optimization
• Tracking and Meta Tagging
(a) Targeted Number of Key Phrases, (b) Website & Competitor Analysis, (c) Keyword Research &
Analysis, (d) Unique Titles Tags & Unique Description Tags, (e) Canonical Issue Fixing, (f) Internal
Link navigation, (g) 404 Pages And 301 Redirects, (h) H Tags Optimization, (i) Images and Alt tag,
(j) Keywords Density Set.
Phase I
Website Optimization

6. Phase II
Visibility and Social Presence
In this segment we will work on giving maximum exposure to the business.
We will utilize all prolific digital platforms like:
• Video Sharing Sites
• Classifies Ads Portals
• Press Release or News Sites
• Third Party Blogs
• Local Business Listings
• Social Media (Facebook, Instagram, Twitter)
• QA or Forums
• Info-graphics
• Banner or Poster Sharing

7. Phase III
Advertisement or Paid Marketing and Branding
After building a strong online presence we will start building brand reputation along with paid
advertisement. Both, branding and paid marketing are need to be done simultaneously for give
the interested customers a real-time evaluation picture. Here is the work plan:
• Posting and collecting positive reviews on most trusted platforms
• Initiated first point of contact to the new customers
• Sharing updates on recent closed deals or success stories
• Joining groups on Facebook and sharing posts
• Use Facebook Advertisement Campaign to reach targeted audience and generate conversion
• Google AdWords campaign (Serach, Call Only Ads and Display) to capture Google audience

8. Phase IV
Tracking and Remarketing
This section is most important to get better ROI and check stats of KPIs. As we have mentioned
under Phase I about the tracking codes, we will have the weekly or monthly data to be analyzed.
It will help us to adjust our budget, schedule our activities and get hold of interested customers.
We can do the following things:
• Filtering data according to targeted platforms
• Screening of page performance
• Tracking user activities on all platforms
• After synchronizing the whole data, we will go for remarketing
• Conversion and Investment calculation to understand the ROI

9. Search Engine Optimization (SEO)
• Increased and Improve Visibility • More Targeted Traffic • Boost of Qualified Leads and Conversions
• Enhancement and Expansion of Market Share • More Online Areas of Influence • Rise in Your Bottom Line
Suggested Keywords Search Volume
Top Astrologer in India High
Best Astrologer in India High
Best Astrologer in Delhi High
Online Astrology Consultation in Delhi Medium
Online Astrology Consultation in India Medium
Vedic Astrology in Delhi High
Vedic Astrology in India High
Famous Astrologer in Delhi High
Famous Astrologer in India High
Learn Astrology Course Delhi High

10. Ads
Social media is the platform to reach your target customers effectively. We make use of the
platform efficiently and help you grab customers easily.
A. Promote products & services on all major social platforms (Facebook & Instagram).
B. Reach 10M audience who are interested in buying your Products.
C. Generate enquiry and increase the probability of conversion.

11. Google Ads
A. Will Promote your services
and all of your products on
Google through Google Ads.
B. Reach Min 5M-10M audience
who are interested in buying
your Products.
C. Will Grow online sales and
online search with online
presence.
D. Will Increase brand
awareness.

12. Google Display Ads
Will Promote your service and products on
Different Sites through Google Display Ads
We will create 2 size’s images (250*250 &
728*90) of the products and will promote in
the top rated Cosmetics Products related
blogs and related sites through Google
Display Ads.

13. Email Marketing
Email Marketing Best Practices For
Cosmetics Products
• Generate interest in your Products and
services with a launch campaign.
• Inform people about important details as the
Products approaches.
• Make it easy for people to ask questions
about your Products and services.
• Remind people about your offers.

14. Will Promote Video on
YouTube
We will promote video of your coaching,
and products and astrology related
services and also optimize and promote
the video on YouTube with skip able ads.

15. MARKETING BENEFITS
• Targeting right Audience
• Reach out more audience
• Trust Building
• Encourage digital evaluation
• Two way marketing
• 24X7 Advertising and Branding
• Build Strong Internet Presence
• Increase in Sales
• Increase in ROI

16. Assessment & Reporting
Reports for ALL Contracted Digital Accounts
✓Monthly PDF report on traffic, interactions, demographics and growth.
✓Monthly conference call to assess needs and maintain open communication
Competitive Analysis
We will review activities from specific competitors in relation to your product or service offering. A
competitive landscape analysis is required to determine brand specific strategies to improve overall
results.
Project Management
This dedicated approach enables your company to work with a professional that will fully understand
your business and interact with you over the course of your campaign.

17. Thank You
Office : Webel IT Park, Street No. 0360, Action Area I, Plot No DH 6/6, Rajarhat,
New Town, Police Station-New Town, Kolkata 700156
Email: admin@inwebinfo.com