SOME BASIC INFO

1. Facebook
Using The KingOf Social Media to
Boost Business

2. •One of the most used Social Media Sites of theWorld
•Allows to promote your products
•Low-Cost
•Easy to Use

3. What will we Learn
•KnowYour Customer
•FBTools to Use
•When to use theseTools
•How to make a page, generate posts and generate
likes
•How to get people to take action
•Tips

4. Know your Customer
•Age
•Gender
•Location
•Profession
•Number / Age of Children
•Interests
•Education Level
•Who buys your product?
•What is Common
•Use the following factors:

5. KNOW YOU AUDIENCE:
1.Examine your existing customer base and target audience…..target look
alikes
2.Having a sense of who your customer is, will help you tailor content to suit
them specifically.
3.Do a little market research for this also use the FB tool <<FB PIXEL>>
Who are your customers?
What is their average age range, gender, location?
What do they like?
What do they hate?
What are their interests?
Where they come from?
What re they coming for etc.
4.A technique called FB Wi-Fi ….. A router collects all the info about user .
Specially open Wi-Fi at restaurants, clubs etc.
5.Ad Manager App:Manages Ad campaigns, traffic ,monitor behaviors of
visitors
6.Do analytics by tools named :Little birds, Buffer,Google Analytics etc.

6. CreatingYour Business Page
•Put Basic Information – the more complete the info, the better the impression
•Write about what you do and offer
•Post relevant pictures
•Share with People
•Get people to LIKE your page
•Add & Share on Groups

7. PromotingYour Business Page
•Get People to LIKE your page
•Ask them to write reviews
•Put on your Email, Newsletter & Printed Material
•Put on your website
•Join Relevant Groups & ask owners to share your information
•AddValue to the groups

8. CREATE BUSINESS FACEBOOK PAGE:
1.Add all basic information and make sure your Facebook Page itself is
detailed and complete.
2. Also select your unique domain (note that this can only be changed once!)
3.Tell your existing customers about your Facebook Page.
4. Make sure your existing customers interact with your new Facebook Page.
5.Add follow and “like” buttons to your website for FB.
6. Broadcast your new Facebook Page across your other social channels, and
add it to your email signature.
7. Have a Twitter or Instagram account already? Tell your followers that you
just started a Facebook Page, and include the link to your Page.
8. If you’re sending out an email newsletter, add a mention of your new
Facebook Page to your next one (with a link), or create a newsletter
specifically letting your customers know you’ve started a Facebook Page.
9. Put up signs or small flyers in your business if you run a brick-and-mortar
stor.
10. If you have a physical location, create a display, flyer, or card that invites
customers to find and “like” your Page on Facebook.

9. What to Put in your POSTS
First Post
•Information about your product & business
•Why you are different from competition
•Make it interesting to get them to take action (Visit your page, ask for information, etc)
•Follow-up Posts
•Information that willmake your customers more interested
•Get them to be interested.
•Updated about your offers or information that is helpful
•Informational
•Tips on Posts

10. Basics of Posting
•Time to Post
•What time do you get most reviews? Posts? Likes? Comments?
•When is your target audience most active? Most receptive?
•Frequency of Posts
•Generally once a day is considered the best
•Ensure the posts are NOT irritating
•How often would create best action?
•Text vs Pictures
•What will convey your message effectively?
•Are the pictures good?Average?Wonderful? Horrible?
•Is the text Exciting?Would it make someone take action?
•Videos

11. FB Post STRATEGY
•Understand the FB Post Strategy Model
•Develop your Post-Strategy
•Assess your Post-strategy
•Execute your FB Post Strategy

12. Strategy
• What kind of posts will we drive?
• What Image do we want to put forth
• Set Kinds of messages and list of messages
• Set time when you want to send it.
• Tone of the Messages

13. MoreTips
• Cross-promote with Similar brands

14. STRONG CONTENT STRATEGY:
DEVELOP IT …………….!
The TONE OF VOICE you choose to use should be a
reflection of your products and services, your employees and
company culture, and your client base...!!
CROSS PROMOTE with other brands Building relationships
with other local small businesses can be a great way to get your
Page in front of new customers.
By establishing a reciprocal relationship with another local
business, you both gain new exposure.
Do Care ,Show Humanity ,Corporate Social Responsibility
And Relate Things….
INTERACT ,BE PERSONAL DO CHAT ,TAKE
OPINIONS/ FEEDBACK,RESPECT……
Enrich yourself with SIMILAR CLIENTELE BASE.

15. SHOW CASE YOUR SELF!!!
ENCOURAGE YOUR EMPLOYEES to post about your
Facebook Page. Ask your employees to add their place of work,
and perhaps occasionally share content from your business’s
Facebook Page on their own timeline as well.
Post IMAGE-BASED CONTENT like: Product, event,
workers at work, staff bio, anything fun or informative in
relation.
VIDEO CONTENT can go one of two ways—either you share
outside content on your Facebook Page, or you create your
own. …Be Live
Short clips of text, store updates, or other “snack able” content
i.e.: not too lengthy

16. PAID PROMOTION
Paid boosts work when you have already set your clientele base ,starting
with the least amount investing in the initial stage may result the better
outcomes and at the later stages may be more cost effective than billboards
POSTS STRATEGICALLY……
• One post per day usually
• At what time should you post will depend not just on
industry data, but also on your audience…
For instance :for house wives,students,office hours it varies…
• Depending on your business, you may have more success
posting multiple times a day—but you’ll never know unless
you plan strategically and track your results.
• for instance: Thursdays and Fridays from 1pm to 3pm have
been found to be more active times on Facebook for
businesses

17. AUTOMATE YOUR FACEBOOK POSTING:
Set an automated scheduled timing s that the administrator or creator
does not have to repeatedly post over and over again.
FACEBOOK ADS (OR DON’T)
Its not mandatory to invest in the initial stages of Facebook
marketing but if it has to be considered invest with some very
minimal amount as it is practically observed that irrelevant ad
are most likely not eye catching to the visitor and more the ads
,more annoying!
TRACK ENGAGEMENT METRICS
You can’t just set it and forget it.
Get a sense of what metrics you’d like to track for your
Facebook marketing campaign
Are You Focusing On Increasing Followers?
Do You Want Your Posts To Be Shared More?
Are You Trying To Get More Likes Per Post?
Are You Interested In Seeing How Facebook Actually
Increases Your Leads, Sales, And So On?
And Then Track How You’re Doing With Consistency.