Commissioned by Samsung, this Forrester Total Economic Impact™ study looks at the cost savings and business benefits of implementing outdoor digital menu board solutions for quick serve restaurants (QSR). Based upon customer interviews and an online survey of 150 restaurant professionals, the study provides a framework for evaluating the potential financial impact for Quick Serve Restaurants implementing digital signage in their drive-thrus. Click here for the full report: http://smbz.us/2nGIe9q Click here for a personalized analysis of costs and benefits: http://smbz.us/2n4cIyU

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10
locations
“Outdoor digital menu
boards give us more
flexibility to manage
our menu and what
we promote.”
VP of Technology
The Total Economic Impact™
Of Outdoor Digital Menu Boards
Through two customer interviews and data aggregation,
Forrester concluded that Samsung Outdoor Digital Menu
Boards have the following five-year financial impact.
INCREASE IN PROFIT
5% decrease in
monthly food waste
SUMMARY OF BENEFITSREDUCTION IN COSTS
$30,000 savings in
annual printing costs
at each store
This document is an abridged version of a case study commissioned by Samsung titled: The
Total Economic Impact Of Samsung Outdoor Digital Menu Boards, December 2016.
*Net Present ValueRead the
full study
ROI
196%
NPV*
$1.65M
PAYBACK
11 months
9.1%
Increase in drive-thru volume
2%
Increase in conversion for promotions
2.5%
Increase in average order value
229% $34.6M 9.5 months
257% $358M 8.3 months
locations
200
locations
2,000
17 fewer hours spent
updating and auditing
menus each month
5.75% reduction in
average wait time