Presentation of user research findings to the stakeholders of the Liquid Rewards project.

1. WINNER
GRUEN
TRANSFER
PITCH
WINNER
AMMA
AWARDS
2011
WINNER
AUSTRALIAN
UNIVERSITIES
“THE PITCH” 2012
HONOREE
THE WEBBY
AWARDS
2014
SouthTradeInternational
PREPARED BY SAM MARCHANT, VERSION 1.0, 09/07/15
User Testing

2. SOUTHTRADE INTERNATIONAL
TheObjective

3. Tocreateauserfriendlyplatformforthe Liquid
Rewards program,makingtheexperience
enjoyableandfunforthe enduser.

4. SOUTHTRADE INTERNATIONAL
TheBrief

5. Createawireframeprototypetoallowuserstoearn
pointsandcreateinteractionbetweencompetitors
byrewarding behavioursthatpromoteSouthTrade
products.

6. SOUTHTRADE INTERNATIONAL
TheDesign
From sketches to the wireframe concepts

7. From reading the brief, we had some
ideas about how the website might
function.
Sketches are the quickest way to get
thoughts on paper and get talking to others
about how things might function.

8. Once we had some core concept
sketches we then went to designing
the wireframes digitally.
Creating the wireframes digitally provides
an easy way to see different states you
need for the website.

9. The next process was to print out all
the wireframes and stick them up.
The UX team then talked over the
wireframes, sketched changes and came
up with different scenarios for our
personas to go through.

10. Additional refinement was necessary
after discussing different scenarios
the user can end up in.
The final wireframes were brought together
and exported to create a working prototype.
We then tested this prototype against
participants.

11. SOUTHTRADE INTERNATIONAL
UserTesting
Testing our personas through usability testing

12. Over the course of 3 days, 5
participants tested our initial
wireframe prototype. We used screen
capturing software to record both on
screen, audio and facial expressions.
The findings were then documented and
any consistent usability issues were
addressed.

13. Someofthekeytopicsthat the
participantsstruggledwithare as
follows:

14. Ordering of tasks.
During development this issue will be
solved by sending completed tasks to the
end of the list.

15. Confusion between tasks.
“Add a cocktail to the menu” was re-
worded to “Update bar menu” and given
the category tag of ON PREMISE
ACTIVATIONS.

16. Email notifications.
A suggestion was made about creating a
weekly round up email, including the
current points of the venue, place on the
leaderboard and who else is close to the
venue in terms of points.

17. 3 out of 5 users were confused about
“Ask the Boozehound”.
Once users clicked on the page they
quickly realised that it was an FAQ section.
A suggested possible solution would be to
reword “Ask the Boozehound” to “FAQ’s”
and then present the user with “the
Boozehound” to answer their questions.

18. 2 out of 5 users wanted more social
interactions.
Due to the timeframe of the project I think
social integration would be difficult to
setup and labelled as “nice to have” but
not essential to the project.

19. “Basic”
“Easy”
“Excited”
“Logical”
“Intrigued”
“Tothepoint”In one word, can you sum up your
feelings when using the site?

20. SOUTHTRADE INTERNATIONAL
ThePrototypeCombining the wireframes to create a working prototype.
Invision Wireframe Prototype

21. SOUTHTRADE INTERNATIONAL
Conclusion

22. Wastheobjectivemet?
Wecreatedaneasytouse,logicalprototypetoaid
users inengagingwiththeLiquidRewards
program.

23. Thankyouforlistening,any
questions?

24. Level 3, 63 William Street, Darlinghurst,Australia, NSW, 2010
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SOUTH TRADE INTERNATIONAL