1. Content is
King
Samuel Spurr
@inlumino
www.inlumino.com.au

3. WHAT IS CONTENT?
• General content
• Newsletters
• Blogs & Articles
• “How To” & F.A.Q
• eBooks
• Video
• Images
• Infographics
• Case Studies
• Text
• Video
• Images/Infographics

4. Your content should:
• Inform
• Engage
• Entertain
• Entice
• Build relationships

5. Your content should NOT be:
The hard sell.
Telling potential customers how your product is
cheaper/faster/better than your competition is advertising.

6. Why is content important?
Create relationships
Build trust
Build authority
Develop leads
SEO
You’re producing your own content
and not sharing someone else’s!!

7. Great Content:
Title/Heading:
“14 Facts about Content Titles that will keep you up at night”
Images/Infographics
Information:
Clearly presented
Sub-headings
Dot points
Key Words - SEO

8. Help! Where do I start??

9. What do I write, talk, present about?
Answer Questions

10. Everyone likes to watch!

11. Content
Calendar
include:
• Content ideas
• Images/video
• Trade events
• Consumer events
• Public holidays
• Seasons
• Sporting events
• Deadline!

13. Repurposing
changing the format
of the content
and/or
changing the
target audience
of the content.

14. Get Found
Web pages that rank on page one of Google typically have
2,032 to 2,494 words.
Companies with blogs typically receive 97% more leads than
companies without blogs.
Content rich sites tend to get more back links and social
traffic, which helps them generate more traffic overall.
http://www.quicksprout.com/2014/02/06/how-content-marketing-affects-search-engine-rankings/

15. Not just SEO
Customer Service
Brand Position
Business Development

17. Before jumping in.
Consider:
• Your content type
• Your target demographic
• Make it strategic
o Stick to your calendar
o Key words: work with your SEO provider
o Measure

18. Creating great content
is a waste of time
if no one sees it.