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INTRODUCTION
• Marco Zappacosta is a co-founder and CEO of Thumbtack.
Marco started Thumbtack after graduating from Columbia
University.
• Launched in January 1st, 2009
• HQ is located in SanFrancisco
• Thumbtack is a consumer service that helps millions of
people accomplish the personal projects that are central to
their lives.
• At Thumbtack people hire pros from custom quotes sent
within hours
CURRENT LOCATION
Perkins+Will
Charlotte
INSPIRATION
Food - centric
• The term “office” doesn’t suit the Thumbtack culture – their product is a welcoming
interface, their HQ feels like a studio, and the people who work there are like family
• ‘Residential-ized’ design approach to the space, and striking a balance between
individual and ‘family’ needs.
• Eat lunch together around a table
A team that eats together learns, connects, develops friendships, and collaborates
more.
• Have a weekly all-hands dinner
Wednesday nights for dinner helps break the hump-day doldrums.
• Hire a Chef
A manager’s job to take away all the pains of everyday life so engineers can focus on
what they’re good at: engineering. Take away the hassle of finding food.
• Invite Guests
This is a great way to network, grow awareness about your company, and learn from all
sorts of people you wouldn’t know otherwise.
• Don’t buy Vending Machines
Pollan’s rule is “Don’t eat anything that won’t eventually rot” and “If it came from a
plant, eat it; if it was made in a plant, don’t.”
• Provide Sane Breakfast
“Don’t eat breakfast cereals the change the color of the milk”
• Coffee, Tea and Espresso are Good
Caffeine is clearly an aid to concentration, inspiration, and productivity.
• Eat food, not too much, mostly plants
“Eat foods, not nutrients,” Pollan writes. “Stay out of the middle of the supermarket.”
FOOD RULES ADOPTED AT THUMBTACK
Thumbtack’s chef makes all our meals from
scratch, starting with fresh, seasonal, and often
local ingredients. She works hard to build
balanced meals that would make the food
pyramid jealous. We stay full, stay healthy, and
stay at the office.
“THE FOOD-CENTRIC HUB”
CONCEPT
Food brings people together from all areas of life and the work environment is no
exception. Giving employees the opportunity to interact in a social setting helps form
a foundation for a positive office environment. The Hub is the heart of the office just
like the kitchen is the heart of a home. The food centric hub has designated areas for
snacking that lures the employees to take a break and have a snack. This provides an
opportunity to connect, brainstorm, communicate and observe your surroundings.
This lives up to the moto “ Work hard and Eat well”.
PRODUCTIVITY
HEALTHY LIFESTYLE
PROFIT
ORGANIC FRIENDSHIP
TEAM
RELATIONS
COLLABORATION
FOOD RULES
FAMILY MEALS
FOOD RULES
NETWORKING
LEARN
KNOWLEDGE
OPPORTUNITYHAPPY “OFFICE” CULTURE
( work environment)
MEALS AROUND
A TABLE
IDEAS
OPEN
COMMUNICATION
CELEBRATE
RELAX
WELL BEING
FRESH, WARM, COOKED
WITH A SOUL
“A good culture of food can be the #1 driver of
company culture. Work hard, eat well. Everything
else is just icing on that cake.”
Diagrammatic
sketches
The concept sketch
shows the Hub in the
center of the office acting
as the main pivot/ factor
that is important to the
office culture. The
workstations surround
the Hub. Other parts of
the office such as
collaborative spaces,
private offices, meeting
rooms are towards the
edges. The role of the
“hub” is to bring together
everyone in the office as
a family.
Conceptual diagram
HUB
RECEPTION/WATING
LOUNGE
OPEN OFFICE
OPEN OFFICE
MAIL/ LOCKER
RESTROOM RESTROOM
SMOOTHIE LOUNGE GAME/CELEBRATION AREA
COPY
ROOM
KITCHEN
PANTRY
PRIVATE CABIN
PRIVATE CABIN
MEETING
PRIVATE ROOM
PRIVATE ROOM
COCOONS
COCOONS
COCOONS
HERB PATIO
SNACK BAR
MEETING ROOM
MEETING
ROOM
SERVER
ROOM
SERVER
ROOM
SERVER
ROOM
HIGH WORK
STATIONS
FURNITURE PLAN
The Hub is the crux of the
office layout where “family”
get together happen
The “rounded rectangle” in
the current space used as an
inspiration for the layout.
FINISH FLOOR
LAYOUTFINISH FLOOR LAYOUT (scale : 1/8” = 1’0”)
Near and Far collection,
Interface
Human Nature collection
Interface
Contoured Hickory,
Shaw Contract Group
Basstone,
Shaw Contract Group
Pewter Serenade
Shaw Contract Group
TYPICAL
WORKSTATIONS
Vitra movable pedestal
Data connection, USB port etc.
Ad Hoc team workstation with
height-adjustable curved aluminum
bench legs, storage boxes, double
screens (mounted lengthwise) and
eStation
Accessories for the panel gives it a
“residential” feel to the space. Allows the
employees to personalize and create
identity to their space.
Ad Hoc single workstation with height-adjustable curved aluminum legs, storage
box, single screen and eStation
eStation with optional modules
Typical workstations
FRONT ELEVATION
SIDE ELEVATIONPLAN OF WORKSTATIONS
Color pallet for the workstations. The panel
for each workstation has the logo color which
adds a bit of color to their workspace.
Storage below for office supply,
printers etc.
Movable
pedestals
RECEPTION/WATING
LOUNGE
OPEN OFFICE
OPEN OFFICE
MAIL/ LOCKER
RESTROOM RESTROOM
SMOOTHIE LOUNGE GAME/CELEBRATION AREA
COPY
ROOM
KITCHEN
PANTRY
PRIVATE CABIN
PRIVATE CABIN
MEETING
PRIVATE ROOM
PRIVATE ROOM
COCOONS
COCOONS
COCOONS
HERB PATIO
SNACK BAR
MEETING ROOM
MEETING
ROOM
SERVER
ROOM
SERVER
ROOM
SERVER
ROOM
HIGH WORK
STATIONS
Non reservable spaces
ROOM FOR PRIVATE
CONVERSATIONs
PLAN LAYOUT
PRIVATE ROOM FOR ONE PRIVATE ROOM FOR TWO
SECTIONAL ELEVATION
ELEVATION OF COCOON SPACE
Organic Chair,
Grass green Ivory
Vitra
Medamorph table,
Soft ligt powder coated
Vitra
Near and Far collection,
Interface
Aura Dark blue,Vitra
Grass green ivory,
Vitra
Nes table,
Vitra
RECEPTION/WATING
LOUNGE
OPEN OFFICE
OPEN OFFICE
MAIL/ LOCKER
RESTROOM RESTROOM
SMOOTHIE LOUNGE GAME/CELEBRATION AREA
COPY
ROOM
KITCHEN
PANTRY
PRIVATE CABIN
PRIVATE CABIN
MEETING
PRIVATE ROOM
PRIVATE ROOM
COCOONS
COCOONS
COCOONS
HERB PATIO
SNACK BAR
MEETING ROOM
MEETING
ROOM
SERVER
ROOM
SERVER
ROOM
SERVER
ROOM
HIGH WORK
STATIONS
Conference room
CONFERENCE
ROOMS
Interface
Credenza, Conference room
Meda 2 Chair,
conference
room, Vitra
PLAN LAYOUT
MedaMorph table, Vitra
USB port, Data Internet
etc
SECTIONAL ELEVATION – 18 PPL CONFERENCE ROOM
SECTIONAL ELEVATION – 8 PEOPLE CONFERENCE ROOM
Medamorph boat shaped
table, Vitra
Softshell chair, Vitra
Writable glass
surface for
jotting down
ideas while
brainstorming
RECEPTION/WATING
LOUNGE
OPEN OFFICE
OPEN OFFICE
MAIL/ LOCKER
RESTROOM RESTROOM
SMOOTHIE LOUNGE GAME/CELEBRATION AREA
COPY
ROOM
KITCHEN
PANTRY
PRIVATE CABIN
PRIVATE CABIN
MEETING
PRIVATE ROOM
PRIVATE ROOM
COCOONS
COCOONS
COCOONS
HERB PATIO
SNACK BAR
MEETING ROOM
MEETING
ROOM
SERVER
ROOM
SERVER
ROOM
SERVER
ROOM
HIGH WORK
STATIONS
Unique space
“the hub”
UNIQUE SPACE
“THE HUB”
Cocoon box seating with
padded cushioning for
comfortable private work
session, brainstorming
Rectangular box
shaped “HUB” with
rounded edges –
mimicking the
reception desk at
Thumbtack
Inspiration image -
Huddle spaces with
cushioning
The Hub – Plan
UNIQUE SPACE
“THE HUB”
HAL Chair, Vitra
Meeting Table,
Vitra
T Vac, white
Vitra
Backsplash hexagonal
Tiles, Kitchen
Risa Table
Vitra
The Cocoon
The Cocoon acts as a
break zone from sitting at
the workstation for too
long. Keeping it near the
workstation encourages
others to participate in
the conversation.
ELEVATION OF THE BAR SEATING/SERVING COUNTER
RECEPTION/WATING
LOUNGE
OPEN OFFICE
OPEN OFFICE
MAIL/ LOCKER
RESTROOM RESTROOM
SMOOTHIE LOUNGE GAME/CELEBRATION AREA
COPY
ROOM
KITCHEN
PANTRY
PRIVATE CABIN
PRIVATE CABIN
MEETING
PRIVATE ROOM
PRIVATE ROOM
COCOONS
COCOONS
COCOONS
HERB PATIO
SNACK BAR
MEETING ROOM
MEETING
ROOM
SERVER
ROOM
SERVER
ROOM
SERVER
ROOM
HIGH WORK
STATIONS
Collaborative spaces
COLLABORATIVE AREAS
SMOOTHIE LOUNGE
SCALE : ½” = 1’0”
Gueridon Bas table
Vitra
Polder sofa,
Vitra
Contoured Hickory
Shaw Contract Group
Mochi Poof
Vitra
Nestable, Vitra
Aura Dark blue,Vitra
Grass green ivory,
Vitra
COLLABORATIVE AREAS
Slow Chair
Vitra
Nestable
Vitra
Writable surface
Kast credenza, Vitra
Cladded wall
Cladded wall
Mochi Poof
Vitra
COLLABORATIVE AREAS
snack bar
Mochi Poof
Vitra
Mochi Poof
Vitra
Mochi Poof
Vitra
Mochi Poof
Vitra
HERB PATIO
Mochi Poof
Vitra
Gueridon Bas table
Vitra
Slow Chair
Vitra
Nestable
Vitra
Acoustical
lights
Scribe boards,
Knoll
Herb wall
ELEVATION A
PLAN – HERB PATIO (COLLABORATIVE SPACE FOR 2-4 PEOPLE)
MAIL CUBBY
MAIL CUBBIES FOR THE EMPLOYESS
RECEPTION AND WAITING LOUNGE
WORKSTATIONS The mail cubby is situated behind the reception desk which makes
it easy for them to put the respective deliveries into the cubby.
The employees can enter the workplace and first take their mails
before going to their station.
There is no wall between the reception area and the main open
office. The cubby acts as a partition with small opening in between
that gives a small glimpse of the office and the space.
INSPIRATION IMAGE TO SHOW HOW TO CUBBY IS DESIGNED
BATHROOM
PLAN – LADIES RESTROOM
ELEVATION A
ELEVATION B
FLOOR
Voyager Black
Doltile
Vox® Rectangle Vessel
above-counter bathroom
sink, Kohler
Forté® tall single-hole
bathroom sink faucet
with sculpted lever
handles, Kohler
WALL
Jet Setter Dusk
Doltile
WALL
Global Grey
Doltile
VANITY
Wanderlust white
Doltile
3D RENDER
UNIQUE SPACE – “THE HUB”
Giving employees the opportunity to interact in a
social setting helps form a foundation for a positive
office environment. The Hub is the heart of the
office just like the kitchen is the heart of a home.
3D RENDER
THE WORKSPACE
The workstations are placed around the HUB which is the focal point
of the office. Comfortable collaborative spaces and personal
cocoons/pods are situated near the workstations for the employees
to use them when needed giving them the feel of working in a
residential-ized setting.
QUESTIONS ?

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THUMBTACK

  • 1.
  • 2. INTRODUCTION • Marco Zappacosta is a co-founder and CEO of Thumbtack. Marco started Thumbtack after graduating from Columbia University. • Launched in January 1st, 2009 • HQ is located in SanFrancisco • Thumbtack is a consumer service that helps millions of people accomplish the personal projects that are central to their lives. • At Thumbtack people hire pros from custom quotes sent within hours
  • 4. INSPIRATION Food - centric • The term “office” doesn’t suit the Thumbtack culture – their product is a welcoming interface, their HQ feels like a studio, and the people who work there are like family • ‘Residential-ized’ design approach to the space, and striking a balance between individual and ‘family’ needs. • Eat lunch together around a table A team that eats together learns, connects, develops friendships, and collaborates more. • Have a weekly all-hands dinner Wednesday nights for dinner helps break the hump-day doldrums. • Hire a Chef A manager’s job to take away all the pains of everyday life so engineers can focus on what they’re good at: engineering. Take away the hassle of finding food. • Invite Guests This is a great way to network, grow awareness about your company, and learn from all sorts of people you wouldn’t know otherwise. • Don’t buy Vending Machines Pollan’s rule is “Don’t eat anything that won’t eventually rot” and “If it came from a plant, eat it; if it was made in a plant, don’t.” • Provide Sane Breakfast “Don’t eat breakfast cereals the change the color of the milk” • Coffee, Tea and Espresso are Good Caffeine is clearly an aid to concentration, inspiration, and productivity. • Eat food, not too much, mostly plants “Eat foods, not nutrients,” Pollan writes. “Stay out of the middle of the supermarket.” FOOD RULES ADOPTED AT THUMBTACK Thumbtack’s chef makes all our meals from scratch, starting with fresh, seasonal, and often local ingredients. She works hard to build balanced meals that would make the food pyramid jealous. We stay full, stay healthy, and stay at the office.
  • 5. “THE FOOD-CENTRIC HUB” CONCEPT Food brings people together from all areas of life and the work environment is no exception. Giving employees the opportunity to interact in a social setting helps form a foundation for a positive office environment. The Hub is the heart of the office just like the kitchen is the heart of a home. The food centric hub has designated areas for snacking that lures the employees to take a break and have a snack. This provides an opportunity to connect, brainstorm, communicate and observe your surroundings. This lives up to the moto “ Work hard and Eat well”. PRODUCTIVITY HEALTHY LIFESTYLE PROFIT ORGANIC FRIENDSHIP TEAM RELATIONS COLLABORATION FOOD RULES FAMILY MEALS FOOD RULES NETWORKING LEARN KNOWLEDGE OPPORTUNITYHAPPY “OFFICE” CULTURE ( work environment) MEALS AROUND A TABLE IDEAS OPEN COMMUNICATION CELEBRATE RELAX WELL BEING FRESH, WARM, COOKED WITH A SOUL “A good culture of food can be the #1 driver of company culture. Work hard, eat well. Everything else is just icing on that cake.”
  • 6. Diagrammatic sketches The concept sketch shows the Hub in the center of the office acting as the main pivot/ factor that is important to the office culture. The workstations surround the Hub. Other parts of the office such as collaborative spaces, private offices, meeting rooms are towards the edges. The role of the “hub” is to bring together everyone in the office as a family. Conceptual diagram
  • 7. HUB RECEPTION/WATING LOUNGE OPEN OFFICE OPEN OFFICE MAIL/ LOCKER RESTROOM RESTROOM SMOOTHIE LOUNGE GAME/CELEBRATION AREA COPY ROOM KITCHEN PANTRY PRIVATE CABIN PRIVATE CABIN MEETING PRIVATE ROOM PRIVATE ROOM COCOONS COCOONS COCOONS HERB PATIO SNACK BAR MEETING ROOM MEETING ROOM SERVER ROOM SERVER ROOM SERVER ROOM HIGH WORK STATIONS FURNITURE PLAN The Hub is the crux of the office layout where “family” get together happen The “rounded rectangle” in the current space used as an inspiration for the layout.
  • 8. FINISH FLOOR LAYOUTFINISH FLOOR LAYOUT (scale : 1/8” = 1’0”) Near and Far collection, Interface Human Nature collection Interface Contoured Hickory, Shaw Contract Group Basstone, Shaw Contract Group Pewter Serenade Shaw Contract Group
  • 9. TYPICAL WORKSTATIONS Vitra movable pedestal Data connection, USB port etc. Ad Hoc team workstation with height-adjustable curved aluminum bench legs, storage boxes, double screens (mounted lengthwise) and eStation Accessories for the panel gives it a “residential” feel to the space. Allows the employees to personalize and create identity to their space. Ad Hoc single workstation with height-adjustable curved aluminum legs, storage box, single screen and eStation eStation with optional modules
  • 10. Typical workstations FRONT ELEVATION SIDE ELEVATIONPLAN OF WORKSTATIONS Color pallet for the workstations. The panel for each workstation has the logo color which adds a bit of color to their workspace. Storage below for office supply, printers etc. Movable pedestals
  • 11. RECEPTION/WATING LOUNGE OPEN OFFICE OPEN OFFICE MAIL/ LOCKER RESTROOM RESTROOM SMOOTHIE LOUNGE GAME/CELEBRATION AREA COPY ROOM KITCHEN PANTRY PRIVATE CABIN PRIVATE CABIN MEETING PRIVATE ROOM PRIVATE ROOM COCOONS COCOONS COCOONS HERB PATIO SNACK BAR MEETING ROOM MEETING ROOM SERVER ROOM SERVER ROOM SERVER ROOM HIGH WORK STATIONS Non reservable spaces
  • 12. ROOM FOR PRIVATE CONVERSATIONs PLAN LAYOUT PRIVATE ROOM FOR ONE PRIVATE ROOM FOR TWO SECTIONAL ELEVATION ELEVATION OF COCOON SPACE Organic Chair, Grass green Ivory Vitra Medamorph table, Soft ligt powder coated Vitra Near and Far collection, Interface Aura Dark blue,Vitra Grass green ivory, Vitra Nes table, Vitra
  • 13. RECEPTION/WATING LOUNGE OPEN OFFICE OPEN OFFICE MAIL/ LOCKER RESTROOM RESTROOM SMOOTHIE LOUNGE GAME/CELEBRATION AREA COPY ROOM KITCHEN PANTRY PRIVATE CABIN PRIVATE CABIN MEETING PRIVATE ROOM PRIVATE ROOM COCOONS COCOONS COCOONS HERB PATIO SNACK BAR MEETING ROOM MEETING ROOM SERVER ROOM SERVER ROOM SERVER ROOM HIGH WORK STATIONS Conference room
  • 14. CONFERENCE ROOMS Interface Credenza, Conference room Meda 2 Chair, conference room, Vitra PLAN LAYOUT MedaMorph table, Vitra USB port, Data Internet etc SECTIONAL ELEVATION – 18 PPL CONFERENCE ROOM SECTIONAL ELEVATION – 8 PEOPLE CONFERENCE ROOM Medamorph boat shaped table, Vitra Softshell chair, Vitra Writable glass surface for jotting down ideas while brainstorming
  • 15. RECEPTION/WATING LOUNGE OPEN OFFICE OPEN OFFICE MAIL/ LOCKER RESTROOM RESTROOM SMOOTHIE LOUNGE GAME/CELEBRATION AREA COPY ROOM KITCHEN PANTRY PRIVATE CABIN PRIVATE CABIN MEETING PRIVATE ROOM PRIVATE ROOM COCOONS COCOONS COCOONS HERB PATIO SNACK BAR MEETING ROOM MEETING ROOM SERVER ROOM SERVER ROOM SERVER ROOM HIGH WORK STATIONS Unique space “the hub”
  • 16. UNIQUE SPACE “THE HUB” Cocoon box seating with padded cushioning for comfortable private work session, brainstorming Rectangular box shaped “HUB” with rounded edges – mimicking the reception desk at Thumbtack Inspiration image - Huddle spaces with cushioning The Hub – Plan
  • 17. UNIQUE SPACE “THE HUB” HAL Chair, Vitra Meeting Table, Vitra T Vac, white Vitra Backsplash hexagonal Tiles, Kitchen Risa Table Vitra The Cocoon The Cocoon acts as a break zone from sitting at the workstation for too long. Keeping it near the workstation encourages others to participate in the conversation. ELEVATION OF THE BAR SEATING/SERVING COUNTER
  • 18. RECEPTION/WATING LOUNGE OPEN OFFICE OPEN OFFICE MAIL/ LOCKER RESTROOM RESTROOM SMOOTHIE LOUNGE GAME/CELEBRATION AREA COPY ROOM KITCHEN PANTRY PRIVATE CABIN PRIVATE CABIN MEETING PRIVATE ROOM PRIVATE ROOM COCOONS COCOONS COCOONS HERB PATIO SNACK BAR MEETING ROOM MEETING ROOM SERVER ROOM SERVER ROOM SERVER ROOM HIGH WORK STATIONS Collaborative spaces
  • 19. COLLABORATIVE AREAS SMOOTHIE LOUNGE SCALE : ½” = 1’0” Gueridon Bas table Vitra Polder sofa, Vitra Contoured Hickory Shaw Contract Group Mochi Poof Vitra Nestable, Vitra Aura Dark blue,Vitra Grass green ivory, Vitra
  • 20. COLLABORATIVE AREAS Slow Chair Vitra Nestable Vitra Writable surface Kast credenza, Vitra Cladded wall Cladded wall Mochi Poof Vitra
  • 21. COLLABORATIVE AREAS snack bar Mochi Poof Vitra Mochi Poof Vitra Mochi Poof Vitra Mochi Poof Vitra
  • 22. HERB PATIO Mochi Poof Vitra Gueridon Bas table Vitra Slow Chair Vitra Nestable Vitra Acoustical lights Scribe boards, Knoll Herb wall ELEVATION A PLAN – HERB PATIO (COLLABORATIVE SPACE FOR 2-4 PEOPLE)
  • 23. MAIL CUBBY MAIL CUBBIES FOR THE EMPLOYESS RECEPTION AND WAITING LOUNGE WORKSTATIONS The mail cubby is situated behind the reception desk which makes it easy for them to put the respective deliveries into the cubby. The employees can enter the workplace and first take their mails before going to their station. There is no wall between the reception area and the main open office. The cubby acts as a partition with small opening in between that gives a small glimpse of the office and the space. INSPIRATION IMAGE TO SHOW HOW TO CUBBY IS DESIGNED
  • 24. BATHROOM PLAN – LADIES RESTROOM ELEVATION A ELEVATION B FLOOR Voyager Black Doltile Vox® Rectangle Vessel above-counter bathroom sink, Kohler Forté® tall single-hole bathroom sink faucet with sculpted lever handles, Kohler WALL Jet Setter Dusk Doltile WALL Global Grey Doltile VANITY Wanderlust white Doltile
  • 25. 3D RENDER UNIQUE SPACE – “THE HUB” Giving employees the opportunity to interact in a social setting helps form a foundation for a positive office environment. The Hub is the heart of the office just like the kitchen is the heart of a home.
  • 26. 3D RENDER THE WORKSPACE The workstations are placed around the HUB which is the focal point of the office. Comfortable collaborative spaces and personal cocoons/pods are situated near the workstations for the employees to use them when needed giving them the feel of working in a residential-ized setting.