Presentation On Apple Inc

5. INTRODUCTIONOF THE COMPANY

6. Apple is an American multinational technology
company.Headqutered in Cupartino, California,that
designs,develops, and sells consumer electronics,computer
software, Online services,and personal computers.Its bestknown
hardware products are the Mac line of computers,the iPod media
player ,the iPhone smartphone,the iPad tablet Computer,and the
Apple watch smartwatch.Its online services include iCloud,the
iTunes Store,and the App Store.Apple’s consumer software includes
the OS X and IOS operating Systems.Apple is the world’s second
largest information technology company by revenue After Samsung
electronics...

9. Name Apple Incorporation
Former CEO Steve Job
New CEO Tim Cook
Revenue $ 182.795 billion (2014)
Area served Worldwide
Headquarter Apple Campus,Cupertino,California, United States.
Total number of employees 72,800
Apple Inc. Current Profile

10. Headquarter : California,US

11. History 1976-1978
• Steve Wozniak and Steve Jobs form the Apple Computer
Company on April Fool's Day on 1976 in GARAGE.
• Wozniak and Jobs finish work on a preassembled
computer circuit board. It has no keyboard, case, sound or
graphics. They call it the Apple® I….The Apple I board is
released for sale to hobbyists and electronics enthusiasts
at the price of $666.66.
• Apple's first formal business plan sets a goal for sales to
grow to $500 million in ten years. As it turns out, the
company will pass that mark in half the time.
• Apple I computer boards are sold through 10 retail stores
in the U.S.
• Apple moves from Jobs' garage to a building on Stevens
Creek in Cupertino, California.
• The new Apple® II is unveiled at the first West Coast
Computer Fair. It is the first personal computer able to
generate color graphics and includes a keyboard, power
supply and attractive case .
• Regis McKenna Advertising launches its first ad campaign
for Apple. Although advertising is initially aimed at
electronics enthusiasts, Apple will soon become the first
company to advertise personal computers in consumer
magazines.
• Monthly orders reach a $1 million annual sales rate.

12. LOGO OF APPLE

13. It had 1st floppy
disk drive

14. Today Products Of apple

15. Leadership
Timothy Cook
COO
o1998 – Present
•CEO(2011-present)
•Previously VP
Corporate Materials
for Compaq Computer Corp.
• COO for Intelligent Electronics

16. • Frontrunner in the PC revolution
• Transformed PC industry with 1st
Mac
• Expansion in consumer
technology
• Continued innovation in tech
industry

17. Mission Statement
"Apple is committed to bringing the
best personal computing experience to
students, educators, creative
professionals and consumers around
the world through its innovative
hardware, software and Internet
offerings."

18. Vision Statement
We are “committed” in producing
high quality products and providing
high quality service thus setting
high industry standards for other
competitors.

19. Financial Analysis
• 2014: Apple announced 2014results:
- Revenue of US$ 182.795 billion
- Operating Income US$ 52.503 billion
- Net income US$ 39.510 billion

20. Global Market Share

21. SWOT ANALYSIS

22. SWOT Analysis
1. Faithful customers
2. Apple is a leading innovator
in mobile device technology
3. Strong financial performance
($10,000,000,000 cash,
4. Brand reputation

23. 1.High price
2.Decreasing market
share
3.Further Change in
management

24. 1.High demand of iPad
mini and iPhone 5
2.iTV launch
3.Growth of tablet and
smartphone markets
4.Strong growth of mobile
advertising market

25. • Huge Competitors
•Lack of new technology

26. In smart phones industry In iPad industry

27. Apple has many competitors in computers…

28. Latest News
•Apple to Invest €1.7 Billion in New European Data Centres:
- CORK, Ireland—2015—Apple announced a €1.7 billion plan to
build and operate two data centres in Europe, each powered by
100 percent renewable energy. The facilities, located in County
Galway, Ireland, and Denmark’s central Jutland, will power
Apple’s online services including the iTunes Store, the App
Store, iMessage, Maps and Siri for customers across Europe.

29. Apple are working for the Apple Car, iCar, or whatever Cupertino
decides to name its upcoming automobile.