Sandeep Das

London, United Kingdom, London United Kingdom

Independent Consultant

Consulting / Advisory

My domain expertise and experience lies in brand positioning / repositioning strategies, brand equity measurement and mapping, brand portfolio optimisation, brand architecture development, identifying and implementing engagement specific consumer insights, category & market analysis and implementation of brand health / brand KPI measurement systems. I have strong experience and understanding of complex and strategic brand positioning, brand health measurement, segmentation and opportunity identification and brand transformation programmes. I have worked in both Asia and Europe with extensive exposure to both regional and global client engagements. I have deep understanding and apprecia