Pranamya digital marketing corporate services profile
Delited - Storytelling 2.0 - Solution Brief
1. The future of digital
publishing is about having
connections with readers
and the knowledge of what
those readers want
Seth Godin
2. 2000s
Print & Digital Ads
Desktop Based Websites
Minimal Audience Analytics
1980s
Classifieds, News Ads
Differentiation On Circulation
No Digital Metrics
Today …
Native Advertising
Effective Reader Engagement
Behavioral Analytics
2010 - 15
Digital Banner Ads
Responsive Mobile Experience
Only Engagement Metrics
THE NEW ERA IN DIGITAL PUBLISHING
3. THE JOURNEY IS GETTING REDEFINED
These readers give you insights that can help
you understand what works and what doesn’t
More Readers
Build a loyal reader base over time
who return & refer more ...
Audience Engagement
They will help you sharpen your
content & ad strategy
Audience Insights
Yes, the Journey will get you
there for sure …
More Revenues
4. Make Magic With Your Content
Storytelling 2.0
Created with by InsightsIO
5. WHO WE ARE
A platform where publishers can create non-intrusive & engaging content
widgets and integrate it quickly with their stories
6. 100% Cloud Based Platform, No
Dependency on Publisher’s Infrastructure
OUR PRODUCT & SERVICE OFFERING
More Interactive
Content
Increased Audience
Engagement
Monetizable Data &
More Ad Revenues
0% Effort, 100%
Guaranteed Results
7 Native widgets that create an IMPACT on audience engagement
Content Creation
Easy, 100% Lesser
Time Needed
A platform where publishers can create non-intrusive & engaging content
widgets and integrate it quickly with their stories
7. WHAT WOULD YOU GET
More Revenues
• Native Brand Ads
• Monetizable User Data
More Traffic
• Increased Social Shares
• Increased Referral Traffic
More Subscribers
• Subscribers from Widgets
• Demographic Data
Greater Engagement
• Improved Read Time
• Improved Click Through Rate
Better Insights
• AI Based Algorithmic Insights
• Intuitive Dashboard, Easy Reporting
Ease of Use
• 100% Cloud Based
• No Integration, 1 Minute Deployment
360° Benefit For Publishers
8. DELITED CASE STUDY: EMPATHY QUIZ ON NEWS MINUTE
• Delited powered TheNewsMinute.com’s personality
quiz for their campaign with the Live Love Laugh foundation.
• Empathy quiz to increase audience engagement along with
increasing redirects to main campaign page.
• Delited managed the end to end campaign from Design to
monitoring and data analysis
Engagement Numbers Within 30 Hours of Live Time
8.0%
Conversation Rate
30%
Completion Rate
3308
Quiz Takers
67 Seconds
Page Read Time Increased
9000+
Unique Votes Registered
