ITC Marketing Strategy
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ITC Marketing Strategy A short presentation on ITC Marketing Methodologies.
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ITC Marketing Strategy
- 1. MARKETING MANAGMENT Brief presentation on Indian Tobacco Company A SANDEEP TITUS PRESENTATION
- 2. M.S.P & SCompany Profile T.Y.CSR In 1910 Established as the Imperial Tobacco Company of India Limited by WD & HO Wills In 1970 renamed as the Indian Tobacco Company Limited and further In 1974 I.T.C. LimitedOne of the 8 Indian Companies to feature in ‘Forbes A-list’ for 2004 Diversified conglomerate with interests ranging from Tobacco to Hospitality Over a market capitalization of 100 cr. Over a market capitalization of 100 cr.ITC Headed By Y. C. Deveshwar Source : Wiki Pedia
- 3. Source: ITC Portal Branded Apparels Personal Care Hotel Agricultural Industry Stationary & Package foods Information Technology Paper Boards Cigarettes , Incense & Stick Matches M.S.C.P. Products & Services CSR T.Y.
- 4. ITC is the only company in the world to be Carbon Positive M.S.P & SCorporate Social Responsibility T.Y.C.P. Source : ITC Portal
- 5. Water Positive ITC is the only company in the world to be M.S.P & SCorporate Social Responsibility T.Y.C.P. Source : ITC Portal
- 6. Solid Waste Recycling Positive M.S.P & SCorporate Social Responsibility T.Y.C.P. Source : ITC Portal
- 7. Rural Education & development M.S.P & SCorporate Social Responsibility T.Y.C.P. Source : ITC Portal
- 8. Source: Slide share, ITC Portal Market Strategy Entering into less competitive or unexplored markets P & S T.Y.C.P. CSR
- 9. DISTRIBUTION NETWORK Market Strategy P & S T.Y.C.P. CSR Source: Slide share, ITC Portal
- 10. REGULAR INTRODUCTION OF NEW PRODUCTS Market Strategy P & S T.Y.C.P. CSR Source: Slide share, ITC Portal
- 11. DIVERSIFICATION OF PRODUCTS Market Strategy P & S T.Y.C.P. CSR Source: Slide share, ITC Portal
- 12. MARKET DIFFERENTIATION Market Strategy P & S T.Y.C.P. CSR
- 13. COST CONTROL Market Strategy P & S T.Y.C.P. CSR Source: Slide share, ITC Portal
- 14. Thank You Thank You SOMETIMES, NOT TAKING RISK IS THE BIGGEST RISK YC Deveshwar (CEO I.T.C.) A SANDEEP TITUS PRESENTATION
- 15. Open to Questions. SOMETIMES, NOT TAKING RISK IS THE BIGGEST RISK YC Deveshwar (CEO I.T.C.) A SANDEEP TITUS PRESENTATION
Notes de l'éditeur
- In the early autumn of 1910, sitting in the narrow confines of his modest office in Radha Bazar Street, Calcutta, it would have been impossible for the lone expatriate manager to even imagine what history would have in store for the company he represented. ITC's journey, over a century, has indeed been one of extraordinary transformation - from a small outpost of an overseas-owned company with a single product to one of India's most valuable and admired multi-dimensional and multi-business enterprises. Only a handful of enterprises in the world have traversed a 100 year journey and managed to remain contemporary, relevant and competitive. ITC is one such enterprise. In the last four decades, ITC's topline grew from Rs 145 crore in 1970 to over Rs 48,000 crore (Rs 480 billion) in 2014, profit after tax soared from Rs 4 crore (Rs 40 million) to cross Rs 8,700 crore (Rs 87 billion) and market capitalisation catapulted from around Rs 35 crore (Rs 350 million) to more than Rs 2,75,000 crore (Rs 2,750 billion).