2. Who we are
• ZEP is a marketing consultancy offering customized tailored
solutions keeping in mind the current trends and client
requirements helping them to reach the roots of the country and
targeted customer base.
We at ZEP strive continuously to remain a step ahead of the
progress enabling our client to achieve all their goals by maximizing
the effectiveness of their promotions and events.
We aim to be the ‘peace-of-mind’ to our clients.
ZEP is committed to provide highest quality of service to our clients.
We consider project management & quality assurance
methodologies to be at the very core of what we do, providing a
consistently high standard of services.
3. Who we are
• We are a pan india agency having a very strong
hold in urban and T2, T3 & T4 towns and cities.
• With a cumulative experience of 25 years into the BTL
industry we are pioneer in doing the on ground
promotions in every vertical.
• With experience of almost every kind of BTL
promotion we can bring to you a plethora of
experiential marketing and strategies.
• We bring down the current strategies with a full team
of experts to make it happen on the ground to reach
the ultimate objective of the activity.
5. What we do
Below The Line (BTL)-
1. Van Activation
2. Retailer Board Installation
3. Kiosk and Sampling samplaing
4. Mall and In shop Activation
5. RWA/ College/ School Activation
6. Rural Marketing/ Rural Activation
- Mela’s And Haat’s Activation
- Wall Painting
- Tin Plate Branding and Many more……
6. What we do
Events
1. Conferences
2. Dealer/ Retailer Meet
3. Product Launch
4. Star Nights / Theme parties/ Family day
Fabrication
1. Exhibition / Stall fabrication
2. In shop Branding and Fabrication
3. Van Fabrication
7. BTL Activities- VAN ACTIVATIONS
• The vans with their 200 to 1000 sq. ft branding space
creates a huge visibility exercise.
• The van activity, as a medium can be used for various
activities, like create awareness using some infotainment
jigs like magic show, puppet shows and skits.
• Market surveys and data can be collected through the van
activities.
• Interactive games and product sampling can be conducted
from the van.
9. BTL Activities- Rural Activation/Marketing
• Haat’s
• Mela’s
• Wall Painting’s
• Tin Plate Merchandising
• Rural Research/ Door to Door
• Road shows
10. BTL Activities- Rural Activation/Marketing-
Haat’s Activation
• Haat’s are weekly or periodical markets that are frequented at a
local village level.
• The Haat's start from 6 am to 8pm and can be effectively used
as a medium to promote a brand.
11. BTL Activities- Rural Activation/Marketing-
Mela’s Activation
• Melas’ are very popular and are attended by rural India as
they are held annually or once in four years.
• These Melas are held with lots of fanfare and attract a
carnival atmosphere in the respective towns.
• These Melas can be leveraged to the maximum to promote a
brand with gates, banners, stalls, freebies and branded
merchandise being distributed or products can be sampled.
12. BTL Activities- Rural Activation/Marketing-
Wall Paintings
• Wall Paintings’ are the oldest means of branding and is still
very popular in rural India.
• The wall paintings still command an excellent visibility and
recall value.
13. BTL Activities- Rural Activation/Marketing-
Tin Plate branding
• Tin plates are very useful in rural markets because unlike
posters they cant be easily torn off and are nailed on the
walls for month.
14. BTL Activities-
Kiosk Setup and Sampling
We can do pan India Kisok setup and sampling which is
preferably needed by the FMCG companies during the
launch of new products.
It helps get the first look and quality of the newly
launched product
15. BTL Activities-
Mall & Inshop Activation
We are equipped with a full fledged team to
Initiate mall and inshop activation. All kinds of branding related
to mall activation is done by us,
Along with mall activities with product demo
16. BTL Activities-
RWA, College, School & Corporate Activation
RWA, College activation turn out to be a good
activity as in this we target a specific target
audience pertaining to a product and we
directly create brand awareness amongst
them.
17. What we do - EVENTS
1. Dealer’s / Retailer’s Meet
2. Conference's and corporate Events
3. Product Launch’s
4. Family Day Celebration.
5. Start Night & Gala Dinner
18. Dealer’s And Retailers Meet
Every distribution based and channel based company
needs conferences and meets to keep associated with
there members and we at ZEP are fully equipped with
elements to do a dealer/Retailer meets and parties.
We add different flavors of activities and team building
exercises to keep the channel partners involved into the
event.
19. Conference's And Corporate Party’s
Corporate meeting’s and parties are essence of
any organization for team building and employee
recognition during awards, and we make the
occasion just right for these things to happen.
With excusive dance performances, to bands till
anything practically possible
21. Product Launch
Any new product launch is a moment of pride
for a company, and we are always there to make
that moment count with all the aspects needed
by the company during there launch. From
maintaining the standards till delivering the
perfection, we are a company to rely on
22. Family Day’s & Annual Day Celebration
Family day and annual day are the events which
bring company and it employees closer in terms of
celebration and not only employees but there families as
well which gives them a sense of ownership in the company.
We are just the right agency to deliver these occasions.
23. Star Night And Gala Dinner
With having a very strong PR with the
film and the artist industry till getting any
major star into any kind of celebration we
are profound with every thing pertaining to
this.
25. What we do - Fabrication
(Fabrication and Designing)
1. Event Fabrication
2. Exhibition and Stall Fabrication
3. Inshop Fabrication
4. Van Fabrication.
27. Event &
showroom
Fabrication
we have two inhouse
fabrication units in Meerut
& Gurgaon, which helps us
in getting any kind of
fabrication done in a fixed
time. Any possible design
for fabrication can be done
at our end.
28. Exhibition Fabrication
We have been into a lot of
fabrication for stalls and other
needs for many companies over
the years and now we offer all
kinds of fabrication for any kind of
need pan India. Stall fabrication is
one of our major pillars in to BTL
activation as we are able to deliver
what we design at our end.
30. In shop Fabrication
We have expertise in
designing and
fabricating inshop’s.
whether it is branding
the inshop or making
any kind of display
units.
32. Van Fabrication
We have 15 years of experience in van
fabrication, from making normal fabricated
vans to making stage vans, Medical vans etc.
we can design and fabricate the van
completely according to the need of the
client.
33. BTL Activities- Dealer/Retailer board
Installation
• Dealer/retailer board installation is being done on pan India
basis. It helps create a brand recall as many times it is seen
and helps in creating brand awareness
34. Other BTL Activities
Bike rally
Newspaper
inserts
Standees
Placements
Door to Door
Counter/Dealer/
Retailer point
activity
Human banners
