Atmel Corporation is a leading microcontroller company that powers many maker projects. It was founded in 1984 and has over 5,000 employees. Atmel provides 8-bit and 32-bit microcontroller architectures like AVR and ARM that are easy to use and have large developer ecosystems. Many projects like Arduino, 3D printers, LED projects, and Internet of Things devices use Atmel microcontrollers. Atmel also supports the maker community through events, contests, forums and by enabling open source development.
5. Atmel Corporation
Sander Arts - VP Marketing: Maker Faire Presentation 2014
• Founded in 1984
• 2013 Revenue: $ 1.4B
• Over two Decades of Microcontroller Innovation & Leadership
• ~5,000 Employees
• Blue Chip Customer Base
• Headquarters: San Jose, CA
6. Outstanding Microcontroller Performance
Sander Arts - VP Marketing: Maker Faire Presentation 2014
• World’s most popular 8-bit & 32-bit architectures,
AVR & ARM
• Easy to use, very accessible
• Leading Supplier of 8-bit Microcontrollers
• Industry’s 3rd largest 8-bit Supplier in 2012
• Growth driven by proprietary Atmel AVR architecture
• Fast Growing Major 32-bit Microcontroller Supplier
• >36% CAGR 2009-2013
• Market Leader in High-Growth Touch Sensing
Solutions
• Advanced and innovative ecosystem
27. Atmel: Social Media Reach
YouTube
1,408,525 Views
LinkedIn
17,273 Followers
Facebook
210,286 Likes
737,423 Monthly Reach
1M+ Monthly Impressions
208% YoY Growth
Twitter Google+
4,881 +1’s
Big Maker Community
1,000+ Blog Posts
Since May 2013
500% Increase in
Views YoY
506,246 Views
• Ranked top 3 social semiconductor company
• Second most-viewed partner in ARM’s Connected
Community
• Social influence score among the highest in the
industry
Blog
Accolades
Growing Network
Youku
22,465 Views122% Growth in 5 Months
Sina Weibo
Chinese Blog
Started in
November 2013
19,609 Views
30. Sander Arts - VP Marketing: Maker Faire Presentation 2014
• …AVR & ARM 8-bit & 32-bit architectures. One of the:
• …world’s broadest
• …world’s most popular
• …easiest to use
• …a very strong brand in the market
• …the hearts and minds of the Arduino community
• …many, easy to use examples
• …one of the world’s largest eco systems
• …one of the largest independent communities
• …a very large, global social footprint
• …the connectivity pieces, touch, and low power to win in IoT
• …the right company culture that embraces Makers globally
In summary: Atmel has…
The right ingredients to enable you to be successful!
Corporate snapshot – Atmel was founded in 1984 and IPO in 1991. We have two Decades of Microcontroller Innovation and Leadership, and have become the World’s Largest Supplier of High-Growth Touch Sensing SolutionsWe presently have ~5,000 Employees with a Have a Blue Chip Customer Base, andHave a 2013 Net Revenue: $ 1.39B and growing with anticipated earning in 2014 to be ?
We're a leading supplier of 8-bit microcontrollers. In fact, in 2012, we're recognized as the industry's third largest supplier worldwide and that growth has been driven by Atmel's proprietary, AVR architecture. This is something that was invented and driven by Atmel, the AVR architecture, as compared to other architectures, has been demonstrated to be higher performance, much more efficient and extremely low power. In the 32-bit space, we've been a very fast-growing major supplier. We have actually grown >36% annual – on a compound annual basis between 2009 and 2013. For the full year 2013, our 32-bit microcontrollers grew an impressive 19% from the prior year. We offer both an AVR architecture and an ARM based architecture. In this marketplace, we're actually the world's fifth largest supplier in 2012, when you exclude smartcards. The 2013 market share results come out in the spring from Gartner and iSuppli. And we've actually done a lot now to sort of integrate both the ARM and AVR architectures under one ecosystem. So we have what's called the Atmel Studio 6, which is our design tool suite and other types of application support, which supports both the ARM architectures and AVR architectures so our customers within that one environment can design with both, share code with both, and really share and utilize whatever is the best microcontroller architecture for them. We've also been the market leader in the area called touch. -------------------------------------------------Taking a closer look at the growth of the overall microcontroller market excluding Smart Cards.
Shenzhen: ChaihuoSponsor the Shenzhen Maker Faire and promote Shenzhen maker movement via Atmel’s global social network (bits &pieces blog)Beijing: Beijing Maker Space 80% of its workshop projects are based on Arduino board, powered by Atmel.Will provide more intellectual support in terms of involving engineers and Atmel technical materials.Individual: Taterli, a tech blogger/maker Atmel provided him the latest SAMA5D3 borad for his IoT project.
Our AVR microcontrollers are gaining a broad customer reach. We have gained traction through our software Studio development platform with over 65K active developers, through our Atmel Gallery App Store with over 50K users. Even more, AVR is gaining success in the Arduino community. This community consists of professional engineers, hobbyists and students that use an Arduino board, with an AVR device, to jump-start their designs. There are over 1.2 M Arduino development boards in the market with the majority of these boards powered by an AVR. And, over 200K members in our Avr Freaks community.We are continuing to serve the broad-base AVR community with advanced new products and a robust tools ecosystem to make designing with our MCUs easy.-------------------Commitment to the AVR Community
The Internet of Things, also known as IoT is the notion that more devices are becoming smarter and more connected to people and to each other. This applies to a number of markets ranging from industrial to metering, consumer, lighting, white goods and automotive. READ SLIDEIoT is a huge market and dwarfs all other opportunities for the semiconductor industry as virtually every device or system equipped with electronics of any kind will be connected to the Internet in some way. As the semiconductor industry has transitioned from PCs to mobile, IoT will now rise to become the predominant market. This transition will favor ultra-low power and integration of microcontrollers, wireless connectivity, security, touch technologies and sensor management products. -------------------------------------------------------------------------------------Already winning in IoT
The acquisition of Ozmo, Inc., a leading provider of ultra-low power Wi-Fi solutions, that we made last December will expand Atmel’s wireless offerings and enhances a developers’ ability to design smart, connected devices, including devices targeted for “The Internet of Things.” This acquisition complements our current wireless portfolio with wireless end points, and ties in very nicely with several of our current product lines including smart metering, touch, automotive and sensor or sensor management. Wi-Fi connectivity can connect the hundreds of millions of devices in the market to be connected. Wireless, especially the Wi-Fi market has tremendous market growth opportunity.We are currently very well positioned with our product portfolio and focus on key market segments including touch, automotive, sensors, smart metering and wireless to ---------------- 2013 Corporate Objectives
Our AVR microcontrollers have broad customer reach through our software Studio development platform with over 65K active developers, through our Atmel Gallery App Store with over 50K users.Even more, AVR has been the favorite with the Arduino community. community consists of professional engineers, hobbyists and students that use an Arduino board, with an AVR device, to jump-start their designs. Over 1.2 M Arduino development boards in the market with the majority of these boards powered by an AVR. Over 200K members in our AVR Freaks community.Since most 32-bit users are also 8-bit customers, we are using our broad global base of AVR customers as a key base to grow our 32-bit business.-------------------Opportunity in IoT
We're a leading supplier of 8-bit microcontrollers. In fact, in 2012, we're recognized as the industry's third largest supplier worldwide and that growth has been driven by Atmel's proprietary, AVR architecture. This is something that was invented and driven by Atmel, the AVR architecture, as compared to other architectures, has been demonstrated to be higher performance, much more efficient and extremely low power. In the 32-bit space, we've been a very fast-growing major supplier. We have actually grown >36% annual – on a compound annual basis between 2009 and 2013. For the full year 2013, our 32-bit microcontrollers grew an impressive 19% from the prior year. We offer both an AVR architecture and an ARM based architecture. In this marketplace, we're actually the world's fifth largest supplier in 2012, when you exclude smartcards. The 2013 market share results come out in the spring from Gartner and iSuppli. And we've actually done a lot now to sort of integrate both the ARM and AVR architectures under one ecosystem. So we have what's called the Atmel Studio 6, which is our design tool suite and other types of application support, which supports both the ARM architectures and AVR architectures so our customers within that one environment can design with both, share code with both, and really share and utilize whatever is the best microcontroller architecture for them. We've also been the market leader in the area called touch. -------------------------------------------------Taking a closer look at the growth of the overall microcontroller market excluding Smart Cards.