DhamalMasti Group is a non-profit that organizes community events celebrating festivals for all ages. They have hosted successful Navratri Garba events for 8 years, bringing together expatriates in the Greater Toronto Area. In 2015, they plan to host their Dandia Dhamal event on October 17th, featuring live music, food, and prizes to an expected audience of over 6,000 people. The document outlines various partnership opportunities and benefits for sponsors to get involved.
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DMG 2015 Event Partnership Package
1. DhamalMasti Group, aka DMG is a non-profit organization
At DMG our goal is to organize and host community events with the sole
purpose of celebrating festivals in an environment that can be enjoyed with
family and friends alike.
/dhamalmastigroup
@dhamalmasti
Media Kit 2015
We cater to all mixed age groups - from kids to adults to seniors. Our events
bridge the gap between nostalgia for expats and discovery for young ones by
exposing them through our celebrations. Since last 17 years, we have organized
community based cultural and sporting events in effort to bring together like-mind-
ed expartriates who have made Greater Toronto Area their home away from home.
2. OPPORTUNITY
• Brand Awareness and Corporate Presence
• Brand visibility and opportunity to connect with consumers of all ages
• PR Opportunity in leading community Newspaper
• Community Involvement
• Target Marketing
• Contest and Promotion
• Showcasing Opportunity
• 85% of Dandia Dhamal audiences is between 18-45
• South Asians are the LARGEST visible minority in GTA
• Total attendance expected to be over 6000 (both events)
• Maximum exposure to a premier event
Location Culture
Gender Age Groups
Return OnYour Investment
Access to South Asian Market
3. ABOUT THE EVENT
DMG has been hosting successful Navratri Garba
events for 8 years. Over this time, given our dedication
and commitment to present a quality event experience
coupled with unmatched marketing and advertising
campaigns, we have established “Dandia Dhamal” as a
brand people associate with Navratri in GTA.
In 2015, we plan to kick it up a notch!
Date: Saturday October 17th, 2015
Time: 7:30 pm - 1 am
• Over 5 hours of traditional live music played by a full orchestra of Toronto’s
most popular Gitanjali Musical Group
• Reasonably priced tickets encouraging families/friends to come in large numbers.
• Vendor booth marketplace
• Multi-cuisine Food Court
• Recognition of Partners and Community
• Prize Distribution
• Ample Free Parking
4. PARTNERSHIP OFFERS
TITLE PARTNER - (contact us for pricing)
TITLE PARTNERSHIP AND CATEGORY EXCLUSIVITY
• Title Partner credit:“YOUR NAME” presents Dandia Dhamal 2015
• Title Partner credentials and logo on all admission tickets (5,000)
• Stage mentions, 30 seconds radio ad played 4 times during event.
• Onsite activation: Premium booth space on-site
• Sampling opportunity
• 10 x Tickets to the Event
• 5 xVIP passes with access toVIP Lounge (Premium view of the event)
• First right of refusal for following year (90 days in advance)
TITLE PARTNER MARKETING AND MEDIA
• Prominent Logo presence on all print and digital media collateral
• Prominent stage presence and posters
• Advertisement in leading community newspapers
• TV spots on South Asian Channel
• Title Partner credit in radio spots
SOCIAL MEDIA AND PR
• Online banner promotion
• Logo on DMG Facebook page
• Exposure on other social media platforms
• Post event PR Media release in Ethnic community newspaper
5. PARTNERSHIP OFFERS
PRESENTING PARTNER - (contact us for pricing)
PRESENTING PARTNER AND CATEGORY EXCLUSIVITY
• Presenting Partner credit:“Title Partner” Dandia Dhamal 2015 presented by “Presenting Partner“
• Presenting Partner credentials and logo on all admission tickets (5,000)
• Stage mentions, 30 seconds radio ad played 4 times during event.
• Onsite activation: Preferred booth space on-site
• Sampling opportunity
• 10 x Tickets to the Event
• 5 xVIP passes with access toVIP Lounge (Premium view of the event)
• First right of refusal for following year (90 days in advance)
PRESENTING PARTNER MARKETING AND MEDIA
• Prominent Logo presence on all print and digital media collateral
• Prominent stage presence and posters
• Advertisement in leading community newspapers
• TV spots on South Asian Channel
• Title Partner credit in radio spots
SOCIAL MEDIA AND PR
• Online banner promotion
• Logo on DMG Facebook page
• Exposure on other social media platforms
• Post event PR Media release in Ethnic community newspaper
6. PARTNERSHIP OFFERS
CORPORATE PARTNER - (contact us for pricing)
CORPORATE PARTNER AND CATEGORY EXCLUSIVITY
• Corporate Partner credentials and logo on all admission tickets (5,000)
• Stage mentions, 15 seconds radio ad played 4 times during event.
• On-site activation: Booth space at preferred pricing
• 1 banner at front of the house (away from stage)
• Sampling opportunity
• 5 x Tickets to the Event
• 3 xVIP passes with access toVIP Lounge (Premium view of the event)
CORPORATE PARTNER MARKETING AND MEDIA
• Logo presence on all print and digital media collateral
• Logo presence in ads in leading community newspapers
• Online banner promotion
• Logo on DMG Facebook page
• Exposure on other social media platforms
7. Diamond Partner $2,500
• Partnership privilege to two events (Oct 17 and Oct. 24)
• Diamond Partner credit on TV commercials
• Diamond Partner credit and logo positioning on all entry tickets
• Complimentary double booth space at prime location on-site
• 3 banners at each event, including one stage-side
• Stage mentions, 10 seconds voice tag played 4 times during event.
• Diamond Partner logo positioning on newspaper ads and all print collateral
• Diamond Partner logo positioning on all our Social and e-marketing
• 6 entry passes for each event
• Access toVIP Lounge viewing area by the stage
• 2 ComplimentaryVIP tickets to DMG Grand Diwali Dinner
• Recognition/Plaque presented by DMG on stage during event at Diwali
• Industry exclusivity privilege
Gold Partner $800
• Partnership privilege to both events (Oct. 17 and Oct. 24)
• One banner at each event
• Gold Partner logo positioning on newspaper ads and all print collateral
• Gold Partner logo positioning on all our Social and e-marketing
• 2 entry passes for each event
Platinum Partner $1,500
• Partnership privilege to both events (Oct. 17 and Oct. 24)
• Platinum Partner credit on TV commercials
• Platinum Partner logo positioning on all entry tickets
• Complimentary single booth space
• 2 banners at each event
• 10 seconds voice tag played 4 times during event.
• Platinum Partner logo positioning on newspaper ads and all print collateral
• Platinum Partner logo positioning on all our Social and e-marketing
• 4 entry passes for each event
• Access toVIP Lounge viewing area by the stage
Silver Partner $500
• Partnership privilege to one event (Oct. 17)
• One banner placement
• Silver Partner logo positioning on newspaper ads and all print collateral
• Silver Partner logo positioning on all our Social and e-marketing
• 2 entry passes for selected event
COMMUNITY PARTNERSHIP OFFERS