This is a live, guided demonstration on the tools and features inside Constant Contact’s email marketing system. In this time-efficient, highly practical [length of the class here, ex 2 hour] session, you will learn the basics so you can get going with your own email marketing, including:
– Setting up your Constant Contact account
– Creating an email campaign and editing a template
– Branding your emails with your logo, colors and photos
– Creating content that people want to receive and read
– Importing your email list into your constant database
– Getting new subscribers by adding sign-up boxes to your website and emails– Tracking and interpreting your results
It’s a relaxed, friendly educational session -- bring your questions!
Is this seminar right for you? This two-hour seminar is suitable for anyone new to Constant Contact , or who just wants a hand learning how to use our products. Some general knowledge of email marketing practices and concepts may be helpful.
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
Getting Started With Constant Contact Email Marketing
1. WE COACH THE PROS
Check In Online!
#wecoachthepros
Facebook: WeCoachThePros
LinkedIn: WeCoachThePros
Twitter: WeCoachThePros
"We provide motivated small to mid size companies money making processes.
So they can be more productive, create more sales, stronger relationships and
grow their business rapidly.”
Sandra Flores
832-915-0706
Sandra@WeCoachThePros.com
10. 1. Start with what you’ve got
• Growth takes time
• Growth is an ongoing process
• Efforts must be organized & consistent
• A combination of traditional and
modern methods are most successful
Growing your list sounds complicated
but it doesn’t have to be if you understand.
14. $5/month for your
first 3 months of Email
IFYOU BUYTODAY
This promotion (the "Promotion") ends tonight, after this seminar (the “Seminar”) at 11:59 p.m., local time (the "Promotion Period").
If eligible Constant Contact customers purchase the Email level product of Constant Contact during the Promotion Period, they will
receive the Email level product at a discounted price of $5 per month for the first three months after they become a paying customer.
Constant Contact customers will be eligible to participate in this Promotion if they (i) are not currently a trialer or paying Constant
Contact customer, (ii) attend the Seminar and receive this offer at the Seminar, and (iii) follow the link above and become a paying
Constant Contact customer during the Promotion Period. After the first three months have ended, eligible participants will
automatically be charged the current retail price for the Email level product unless they cancel their accounts. This Promotion cannot
be combined with any other Constant Contact promotion or special offer. Constant Contact reserves the right, in its sole discretion,
to suspend or cancel this Promotion at any time. This Promotion and all Constant Contact products and services are subject to the
Constant Contact terms and conditions available at https://www.constantcontact.com/legal/terms.
Exclusive Offer for
Today’s Attendees
15. *30 minute strategy session with Sandra
* 1 hour “Get Started” webinar
*Customize a mobile responsive template
*Included with your colors, logo & contact info
*Upload your email list
*1st blast schedules to go out in 7 days or less!
BEST OFFER OFTHEYEAR!! ONLY HERE!
Special Holiday Gift
to thank you for
signing for Constant
Contact
AllYouWill Receive
By SayingYes to $5
16. My Upcoming Seminars
&Training
www.WeCoachSalesPros.com
Getting Started With Constant
Contact Webinar!
Tuesday December 20, 2016
11 AM to 12 AM CDT
7 StepsTo Have Clarity ForYour
Business In 2017 Webinar
Wednesday December 21, 2016
10 AM CDT to 11 AM CDT
Welcome, and thank you for coming today…we’ve got a great session planned, with a little bit of marketing theory, a whole lot of practical marketing tips. This session is about how you can use email marketing and social media to grow your business or organization.
[click to next slide]
It’s clear that email is everywhere. But what does this mean for your business?
72% of consumers say email is their preferred method of communication.
Email marketing has 3x the conversion rate of social media.
A common rule in marketing is to “be where your customers are”. Clearly, email is a place you need to be. And with such a high conversion rate, there’s nothing holding you back from becoming a successful email marketer.
Sources: http://www.marketingsherpa.com/article/chart/customer-communication-by-channel
And you CAN be a successful email marketer. With a tool as powerful and easy to use as Constant Contact, you don’t need to be an expert to see results. But what exactly does Constant Contact offer to help me be successful? Glad you asked…You’ll have access to:
(click) Customizable templates
Fully optimized for mobile viewing. Looking great is easy. Constant Contact offers hundreds of beautiful pre-designed email templates that you can quickly and easily customize with your logo and colors. No technical experience necessary.
(click) Contact management and list growth tools
List management tools help to better target your customers, and social media integrations to reach your customers everywhere. Plus, it’s easy to get new contacts to sign-up from your website, Facebook page, and even mobile devices at no additional cost!
(click) Detailed Reports
Unlike your traditional email inbox, you’ll have access to reports on opens, clicks, and more, to track success and understand what works for your audience.
(click) Award-winning support
If this seems like a lot to do on your own, have no fear. Our free award-winning coaches and marketing experts are as committed to your success as you are. We’re here to make sure you have the knowledge and tools you need to be successful.
(click) What can Constant Contact do for you?
(click) Start to finish, let’s see it in action:
Design an email
Upload a contact list
Schedule and send
Review reports
(click) Q&A
The majority of today’s session will be spent in a live Constant Contact account where I’ll show you how easy it is to design an email and send to your contacts. You’ll see all the features designed to help you get great results without spending a ton of time on your marketing.
Now I’ll log into a live Constant Contact account and show you exactly how easy it can be to create beautiful customized templates that help you achieve your many goals.
DEMO:
Start at www.constantcontact.com home page
Click “log in” & point out forgot username/password links
Point out navigation tabs (mention what you can find on each tab)
Click to “create” and choose “email”
Choose template
All templates are mobile optimized (single column, optimized for images and font sizes, pre-header text)
Change email name
Hover over current blocks to show block icons (move, copy, delete)
Build palette
Drag and drop icons to add new content (add at least a button)
Mention pink bar for placement
Drag and drop a layout (use 2 column layout)
Show stacking
Drop content on top (vertical stack)
Drop content next to (horizontal stack)
Edit text/in-line editing and real time formatting
Type headline
Type or copy/paste body text
Highlight body text to format (font style & size, bold, italic)
Create clickable text link
Image Palette
Point out link to upload images
Drag and drop a logo at the top of the template
Click the image corners to resize
Click image to:
Make image clickable (copy/paste URL)
Add image description
Drag and drop an image next to the body text
Resize if necessary
Make image clickable
Click to edit button icon
Click and drag corners to resize
Change background color and increase font size to stand out
The call to action should always be the focal point of the message
*Best Practice: 1-2 calls to action per email to increase clicks
Make button clickable (copy/paste URL)
Colors Palette
Change background and font colors - use a color picker (for example Color Cop) to show customization of colors to match the brand
*Best Practice: 2-3 colors per email, not including black and white
*Best Practice: 1-2 font styles per email, 11-16pt body font size to optimize for mobile
Edit social media profile buttons
Check/uncheck (choose to display) social media buttons
Add a new social media button from the drop down
Copy and paste social media profile URL
Use 4-way arrow to reorder the social media buttons
Use the trash can to delete unneeded social media buttons
Edit pre-header text at the top
ASK: does anyone know what pre-header text is? (Explain, 1-2 sentences that appear in your reader’s inbox before they open your message)
Save the email
If someone doesn’t have NGE and asks about it, here’s a standard response: “Great question! Constant Contact is in the process of introducing a “next generation” editing experience like you just saw. If you’ve been with Constant Contact for a while, you may still have the previous editor in your account, which will look slightly different. The features are very similar. But you may have noticed the ease of use in our newest editor, like the smooth drag and drop experience and real-time formatting. We’re more than happy to switch you over sooner rather than later. Just email us at support@constantcontact.com or give us a call.”
Go to the “contacts” tab
Point out general navigation of contacts tab (lists on the left, contacts on the right)
Click to “add contacts”
Point out various ways to upload contacts (ask the audience where they keep their addresses, point out appropriate integrations like Outlook to make uploading easier)
Upload contact file and label data
Create new custom field
Point out check box for permission (required based on Terms & Conditions)
Create a new contact list
Upload
Go to sign-up tools page, from the “actions” menu:
Preview the sign-up form (fully customizable with colors and logo)
Point out options to promote the form (copy/paste URL onto your website, create sign up buttons, embed the form on your website, Facebook app, Text-to-Join)
Go to the “campaigns” tab to schedule your email
Click the “actions” menu for the created email
Click “schedule”
Choose your new contact list
Write subject line
Write from name
Choose send later
Wondering best time to send to get high reports?
Show how to search FAQs
Pull up FAQ 5674 for best times to send http://knowledgebase.constantcontact.com/articles/KnowledgeBase/5674
Review reports
Click “opens”
Point out data for name, email address, date/time feature
Click “clicks”
Point out the number of clicks per link in the email
Click one of the links to view clicks
Check off all clicks
Save as a new list (talk about the ability to send targeted messages based on click activity)
Faq’s
Tutorial videos
Webinars
Support
[CLICK] EACH SECTION WILL ANIMATE ON ITS OWN
You know you need to be marketing and mailing to new and existing customers and subscribers, but you don’t know where to start. Well there are some truths to keep in mind as you embark upon your list growth journey:
[CLICK] - GROWTH TAKES TIME - By now you may have heard that ‘your organization lives and dies by it’s subscriber list’. You might look at yours and wonder if you have enough contacts or if it is turning over the results you were hoping for. You’re not alone. But it is important to understand that it takes time and that it should have no end. Learning how to consistently grow your list is something that you want to become a reflex or a habit.
[CLICK] - GROWTH IS AN ONGOING PROCESS - Think of growing your subscriber list the same way you think of building and growing your business or non-profit. You always want to be generating business even after you get the kind of consistent business you’ve dreamt about. There will always be periods of lots of business and periods of less than ideal business, and your contact list will be like this too. You want to always be collecting contacts every chance you get wherever you interact with customers or supporters because you’ll always want to be reaching fresh leads as some unsubscribe or opt out over time.
[CLICK] - EFFORTS MUST BE ORGANIZED & CONSISTENT – just like the meticulous bookwork that you keep for your business or non-profit, your contact list is most successful when it is organized and is maintained in a consistent and efficient way
[CLICK] - A COMBINATION OF TRADITIONAL AND MODERN METHODS – There is no wrong way to collect a contact (except of course if you buy or rent lists, that is! We’ll talk about anti-spam best practices a bit later) You should start with what you know and combine new and traditional methods of gathering contacts.
Once you leave this presentation with more ideas than you had to start with and a clear plan of action for collecting as many contacts in as many places as possible, you’ll find that growing your list is just another way of growing your business or expanding your organization.
Hopefully you’ve seen for yourself how easy you can transform your email marketing through Constant Contact. It’s your source for fast, easy, and affordable marketing to reach all of your organization’s goals. You’ll find mobile-responsive templates ensure your subscribers can see your email on any device. Our editor makes it easy to customize and send a professional-looking message. No list? No problem. Free tools let you easily add new contacts in-person, from your Facebook page, or on your website. Plus, our email tracking tools tell you who's opening, clicking, and sharing your emails and social posts in real time, so you can plan your next steps. Not to mention, 98% of Constant Contact emails hit customers' inboxes. Only 77% of regular email does.
Source: https://www.constantcontact.com/email-marketing
RELATIONSHIPS.
delivering on the promise you make when someone engages with you
measurable results
Constant Contact provides the tools, features, and support you need to be successful. Together, we can help you be successful!
Create a new campaign.
Variety of campaigns to choose from to help you achieve all of your different goals.
Send an email
Pick a template – all mobile optimized
The editor
Seamless drag and drop experience
Move, copy or delete existing blocks
Build palette to add content or layouts
Use pink placeholder to determine where to drop
Switch to Image palette
Seamless drag and drop for images
Use pink placeholder to determine placement
(Changed email name)
Make images clickable to increase traffic
Click on the image to customize
Copy/paste URL
Add image description
Use blue corner to drag/resize image
Switch to Colors palette
Change colors for each part of email
Choose from available colors
“More colors” allows you to copy/paste your exact colors
In-line editing experience
Simply click the words to change and type away
Use toolbar to format text or create hyperlinks
When you’re done, just click to the next section or click “done”
Customize the message (dragged and dropped some images and text)
Call to action/button should stand out the most
Click to change text
Copy/paste URL
Make text bigger
Delete the blocks you don’t need
Edit social media profile buttons
Add more networks
Delete networks you don’t use
Copy/paste your profile/page URLs
Click “insert”
Add preheader text
Preview your email to send tests
Continue to schedule
(Option to edit email name)
Choose the list
Edit subject line and from name
Send now or schedule for later
General navigation
Add new contacts (different options, including apps)
Upload contacts from a file
Label data
Create a new custom field
Next
Check off one or more lists
Create a new list
Upload
Success confirmation
Sign up tools
Customizable sign up form
“actions” to promote your sign up form
Create a sign up button
Switch to reporting tab
General reporting navigation
Open rate
Switch to click through rate
Summary of clicks per link
Contact details for specific link
Save as list (for targeting)
Switch to bounced
