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Carsharing and New Mobility
Trends in North America
IAA, Frankfurt 2015
Sandra Phillips
Agenda
•  Overview Shared Mobility NA
•  Details carsharing NA
•  Latest News from NA carsharing
world
•  3 Future Trends
•  Q&A
h"p://www.viralthread.com/really-­‐stupid-­‐but-­‐equally-­‐brilliant-­‐rick-­‐grimes-­‐jokes/?utm_rcreplace_39=3222&ts_pid=5	
  
Shared Mobility Overview NA
h"p://vibrantvictoria.ca/wp-­‐content/uploads/2010/03/Victoria-­‐car-­‐share.gif	
  
h"p://www.myhelpbook.me/uploads/2/3/4/9/23491962/779098_orig.png	
  
	
  
6,850	
  bikes	
  by	
  4	
  
providers	
  
6,114	
  cars	
  by	
  21	
  
providers*	
  
1	
  provider,	
  not	
  
yet	
  launched	
  
23,825	
  bikes	
  by	
  
25	
  providers	
  
16,804	
  cars	
  by	
  24	
  
providers*	
  
438	
  scooters	
  by	
  2	
  
providers	
  *	
  Source:	
  Susan	
  Shaheen	
  and	
  Adam	
  Cohen,	
  TSRC,	
  UC	
  Berkley	
  
Carsharing Details NA
US	
   Canada	
  
Fleet	
  Growth	
   -­‐	
  2%	
   +	
  26%	
  
Membership	
  Growth	
   -­‐	
  4%	
   +50	
  %	
  
US	
   Canada	
  
73/27	
   50/50	
  
*	
  Source:	
  Susan	
  Shaheen	
  and	
  Adam	
  Cohen,	
  TSRC,	
  UC	
  Berkley	
  
Addition # 1 – EVO
•  First carsharing by an
Automobile Club in North
America
•  Launched in Vancouver
with 250 vehicles in March
2015
•  Additional 100 vehicles
September 1st, 2015
Addition # 2 – Zipcar One>Way
•  Zipcar enters oneway
carsharing program
•  Launched Beta Test in
Boston in 2014 with 200
vehicles
•  Expansion to LA,
Philadelphia and Denver
announced September
2015
Addition # 3 – BlueIndy
•  Bollore enters North
American market with
one-way station
based electric
carsharing program
•  BlueIndy launched in
Indianapolis with 50
vehicles September
2015
3 Future Trends
Source	
  h"ps://www.move-­‐forward.com//news/details/shared-­‐mobility-­‐design-­‐from-­‐dream-­‐to-­‐a-­‐reality-­‐that-­‐creates-­‐sustainable-­‐and-­‐livable-­‐cies/	
  
•  Smaller markets
•  Micromobility Services
•  Specialized Suppliers
.	
  
Sandra Phillips, Founder movmi
•  Over	
  5	
  years	
  applied	
  experience	
  in	
  the	
  shared	
  mobility	
  industry	
  	
  
•  Over	
  10	
  years	
  of	
  project	
  management	
  and	
  teaching	
  experience	
  	
  
	
  
•  Projects:	
  
VeloMetro:	
  Board	
  of	
  Advisors;	
  July	
  2015	
  unl	
  today	
  
	
  
EVO	
  by	
  BCAA:	
  Advisor	
  and	
  Interim	
  Senior	
  Operaons	
  Manager	
  for	
  EVO	
  
by	
  BCAA	
  (Brish	
  Columbian	
  Automobile	
  Associaon)	
  unl	
  Launch.	
  June	
  
2014	
  –	
  March	
  2015	
  
	
  
car2go:	
  Employee	
  #1	
  for	
  car2go	
  Canada.	
  Business	
  Development	
  
Manager	
  responsible	
  for	
  launches	
  of	
  car2go	
  in	
  Vancouver,	
  Toronto,	
  
Calgary.	
  Regional	
  Management.	
  2010	
  –	
  2013	
  
@shared_mobility	
   movmi.net	
  

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Carsharing and New Mobility Trends in North America

  • 1. Carsharing and New Mobility Trends in North America IAA, Frankfurt 2015 Sandra Phillips
  • 2. Agenda •  Overview Shared Mobility NA •  Details carsharing NA •  Latest News from NA carsharing world •  3 Future Trends •  Q&A h"p://www.viralthread.com/really-­‐stupid-­‐but-­‐equally-­‐brilliant-­‐rick-­‐grimes-­‐jokes/?utm_rcreplace_39=3222&ts_pid=5  
  • 3. Shared Mobility Overview NA h"p://vibrantvictoria.ca/wp-­‐content/uploads/2010/03/Victoria-­‐car-­‐share.gif   h"p://www.myhelpbook.me/uploads/2/3/4/9/23491962/779098_orig.png     6,850  bikes  by  4   providers   6,114  cars  by  21   providers*   1  provider,  not   yet  launched   23,825  bikes  by   25  providers   16,804  cars  by  24   providers*   438  scooters  by  2   providers  *  Source:  Susan  Shaheen  and  Adam  Cohen,  TSRC,  UC  Berkley  
  • 4. Carsharing Details NA US   Canada   Fleet  Growth   -­‐  2%   +  26%   Membership  Growth   -­‐  4%   +50  %   US   Canada   73/27   50/50   *  Source:  Susan  Shaheen  and  Adam  Cohen,  TSRC,  UC  Berkley  
  • 5. Addition # 1 – EVO •  First carsharing by an Automobile Club in North America •  Launched in Vancouver with 250 vehicles in March 2015 •  Additional 100 vehicles September 1st, 2015
  • 6. Addition # 2 – Zipcar One>Way •  Zipcar enters oneway carsharing program •  Launched Beta Test in Boston in 2014 with 200 vehicles •  Expansion to LA, Philadelphia and Denver announced September 2015
  • 7. Addition # 3 – BlueIndy •  Bollore enters North American market with one-way station based electric carsharing program •  BlueIndy launched in Indianapolis with 50 vehicles September 2015
  • 8. 3 Future Trends Source  h"ps://www.move-­‐forward.com//news/details/shared-­‐mobility-­‐design-­‐from-­‐dream-­‐to-­‐a-­‐reality-­‐that-­‐creates-­‐sustainable-­‐and-­‐livable-­‐cies/   •  Smaller markets •  Micromobility Services •  Specialized Suppliers
  • 9. .   Sandra Phillips, Founder movmi •  Over  5  years  applied  experience  in  the  shared  mobility  industry     •  Over  10  years  of  project  management  and  teaching  experience       •  Projects:   VeloMetro:  Board  of  Advisors;  July  2015  unl  today     EVO  by  BCAA:  Advisor  and  Interim  Senior  Operaons  Manager  for  EVO   by  BCAA  (Brish  Columbian  Automobile  Associaon)  unl  Launch.  June   2014  –  March  2015     car2go:  Employee  #1  for  car2go  Canada.  Business  Development   Manager  responsible  for  launches  of  car2go  in  Vancouver,  Toronto,   Calgary.  Regional  Management.  2010  –  2013   @shared_mobility   movmi.net