Sandy Karcher

Greater Boston Area United States

Senior Manager, CSS Global Marketing

Advertising / Marketing / PR

15 years of experience - marketing agency, client-side, BtoB, and BtoC environments - creating innovative marketing programs and impactful communications that ensure lasting relationships with customers and increased revenue for clients HIGHLIGHTS o Establish Marcom strategy and messaging structure for iKnowtion brand across all channels, raising awareness and generating demand o Institute thought leadership forums for executive team and directors via blogs, speaking engagements, and events – created marketing analytics conference and secure speaking positions for national conferences o Oversee budgets, allocate resources, manage vendors, and negotiate contracts for day-to-day opera...