The document discusses effective messaging strategies for fundraising. It emphasizes that messaging should be simple, easy to understand, and avoid jargon. The best messages focus on impact by explaining how an organization makes a difference rather than focusing on process or details. Effective message types include elevator speeches that introduce an organization's work through stories, impact statements that explain problems solved and results achieved, and calls to action that request support for specific impacts. Overall, the key is communicating an organization's impact in a way that is clear and inspires donors to support its mission.

1. Messaging Matters
What to say to grab attentionand support
Sandy Rees, CFRE
Chief Encouragement Officer

2. Does it matter?
What difference does it make what you say to a
donor?

3. What grabs you?
What makes you want to pull out your
checkbook and give?

4. About me --
 Fundraising Nerd
 Trainer
 Author
 Animal lover
me and Lucy

5. Here’s my story…

6. I wasn’tborn with fundraisingskills…

7. I didn’tsign up for fundraisingat career day

8. Where I learnedit was…

9. Today…

10. When you raise more money, you can
change more lives.
The right message greases the skids

11. The problem

12. It’s not

13. It’s Also not

14. What’sthe inside joke?

15. The best messaging is
 Simple
 Easy to understand
 Jargon free
 Not “insider language”

16. Good messaging brings

17. Obstaclesto good messaging
 Fundraising French
 Existence vs Impact
 Jargon Breath

18. What’sthis really say?
Members of an avian species of
identical plumage congregate.

19. What’sthis really say?
It is impossible to indoctrinate a
superannuated canine in
innovative maneuvers.

20. What’sthis really say?
Freedom from encrustations of
grime is contiguous to possessing
divine attributes.

21. The right message
It’s not about your annual fund or you need to
pay the bills.

22. Existencevs impact
Existence
 Process
 Details
 “How”
Impact
 Transformation
 Outcomes
 “Why”

23. What donors wantto know
1. How are you making a difference?
2. What will you do with my money?
3. Can I trust you?

24. 4 types of messages
 Elevator speech
 Impact Statement
 Call to Action
 Update

25. Elevatorspeech

26. Elevatorspeech Formula
 Who
 How
 Story
We help (who) to (how their life is changed).
Let me tell you about (story).

27. Elevatorspeech Formula

28. Impact statement
You know how (problem)?
Well, we (solution).
What we’ve done so far is (key results)

29. Callto Action
You can help us (create impact).
Here’s how…

30. For example
“You can help us find a loving home for every
animal in our shelter. Here’s how…”
“Together, we can provide a hot meal to every
homeless person in our community. Give
today.”

31. Update
Your gift helped us (results).

32. Key takeaways
The best messaging is NOT insider language.
Great messaging is EASY to understand.
What else?

33. Now what?
 Set specific goals
 Create a written plan
 Get busy!

34. Door prize!

35. Get the “1 Page Quick-and-simpleFundraising
Plan
Includes
 Summary Calendar Template
 Fundraising Strategy Worksheet
 Marketing Strategy Worksheet
http://GetFullyFunded.com/plan

36. The Inspired
FundraisingRetreat
September 28-30, 2016
Nashville, TN
http://GetFullyFunded.com/Retreat

37. Stay intouch
www. GetFullyFunded.com
Sandy@GetFullyFunded.com
865-657-9915
@SandyRees
Facebook.com/GetFullyFunded