Overview of the market shares of Android, iOS, RIM Blackberry, and Windows Phone among Facebook users worldwide. Download presentation by paying with a tweet: http://bit.ly/TiVYzF.

1. MOBILE FACEBOOK USERS
AROUND THE WORLD
October 2012
Image credits: Hello Turkey Toe SANEMEN // CO

2. Research scope:
211 countries and territories
960 million Facebook users
Data source:
Facebook Ads
Data collected:
October 29 – 31, 2012
Image credits: Johan Larsson SANEMEN // CO

3. FACEBOOK USERS AROUND THE WORLD
Key facts
42% of internet users are Facebook users
54% of Facebook users use Facebook on mobile
78% of mobile Facebook users use Android, iOS,
Windows Phone or RIM BlackBerry to access
Facebook on mobile
Image credits: Johan Larsson SANEMEN // CO

4. MOBILE FACEBOOK USERS
Top 10 countries
1. United States 115,244,900
2. Indonesia 34,771,460
3. India 31,868,800
4. United Kingdom 23,134,580
5. Mexico 20,959,140
6. Brazil 20,767,840
7. Germany 14,322,860
8. Japan 13,721,900
9. France 12,856,180
10. Turkey 12,239,360
Image credits: Johan Larsson SANEMEN // CO

5. MOBILE FACEBOOK USERS OF ALL FACEBOOK USERS
Top 10 countries
1. Swaziland 90%
2. Japan 84%
3. South Africa 83%
4. Nigeria 83%
5. Brunei 82%
6. Papua New Guinea 82%
7. Botswana 80%
8. Lesotho 80%
9. Malawi 79%
10. Namibia 77%
Image credits: Johan Larsson SANEMEN // CO

6. MOBILE MARKET SHARES AMONG FACEBOOK USERS
Top 10 countries
47.3% of mobile Facebook users* use Android
41.8% of mobile Facebook users* use iOS
9.6% of mobile Facebook users* use RIM BlackBerry
1.4% of mobile Facebook users* use Windows Phone
*Only users who use either Android, iOS, Windows Phone or RIM BlackBerry and have
accessed their Facebook account on mobile using these devices are included in the
estimation
Image credits: Johan Larsson SANEMEN // CO
Image credits: Johan Larson

7. ANDROID
Image credits: Johan Larsson SANEMEN // CO

8. ANDROID IS USED TO ACCESS
FACEBOOK ON MOBILE BY:
• 3% of total world population
• 8% of internet users
• 20% of Facebook users
• 37% of Facebook mobile users
Image credits: Johan Larsson SANEMEN // CO

9. MOBILE FACEBOOK USERS USING ANDROID DEVICES
Top 10 countries
1. United States 54,427,540
2. India 8,736,400
3. Brazil 7,886,240
4. Germany 7,426,200
5. United Kingdom 7,203,020
6. Mexico 6,972,560
7. Japan 6,649,300
8. Spain 5,800,040
9. South Korea 5,149,120
10. Taiwan 4,941,540
Image credits: Johan Larsson SANEMEN // CO

10. ANDROID MARKET SHARE AMONG MOBILE FACEBOOK USERS
Top 10 countries
1. Kenya 78.4%
2. Slovakia 77.8%
3. India 75.9%
4. Poland 75.9%
5. Hungary 75.0%
6. Slovenia 74.2%
7. Serbia 74.1%
8. Czech Republic 73.6%
9. South Korea 73.5%
10. Estonia 72.0%
Image credits: Johan Larsson SANEMEN // CO

11. iOS
Image credits: Johan Larsson SANEMEN // CO

12. iOS IS USED TO ACCESS FACEBOOK
ON MOBILE BY:
• 2% of total world population
• 7% of internet users
• 17% of Facebook users
• 32% of Facebook mobile users
Image credits: Johan Larsson SANEMEN // CO

13. MOBILE FACEBOOK USERS USING iOS DEVICES
Top 10 countries
1. United States 59,520,840
2. United Kingdom 12,247,600
3. Canada 6,636,180
4. Germany 6,312,780
5. France 6,168,840
6. Australia 5,978,420
7. Japan 5,953,540
8. Italy 4,828,140
9. Mexico 4,491,680
10. Brazil 3,974,860
Image credits: Johan Larsson SANEMEN // CO

14. iOS MARKET SHARE AMONG MOBILE FACEBOOK USERS
Top 10 countries
1. Marshall Islands 69.3%
2. Liechtenstein 69.3%
3. Luxembourg 68.6%
4. Australia 66.8%
5. Switzerland 66.0%
6. China 64.2%
7. Denmark 62.2%
8. Monaco 61.5%
9. Laos 60.9%
10. Sweden 60.2%
*Ranking excludes: French Polynesia (France), Jersey (UK),
Guernsey (UK), Gibraltar (UK), Isle of Man (UK).
Image credits: Johan Larsson SANEMEN // CO

15. RIM BlackBerry
Image credits: Jannemans_ SANEMEN // CO

16. RIM BLACKBERRY IS USED TO ACCESS
FACEBOOK ON MOBILE BY:
• 0.6% of total world population
• 1.7% of internet users
• 4% of Facebook users
• 7.5% of Facebook mobile users
Image credits: Jannemans_ SANEMEN // CO

17. MOBILE FACEBOOK USERS USING RIM BLACKBERRY DEVICES
Top 10 countries
1. Indonesia 6,063,460
2. United States 4,552,220
3. United Kingdom 3,966,600
4. Venezuela 2,452,700
5. Canada 2,279,780
6. Mexico 2,127,760
7. Colombia 1,642,940
8. South Africa 1,423,100
9. Nigeria 1,026,720
10. France 971,720
Image credits: Jannemans_ SANEMEN // CO

18. BLACKBERRY MARKET SHARE AMONG MOBILE FB USERS
Top 10 countries
1. Nigeria 74.7%
2. Venezuela 74.5%
3. Suriname 71.7%
4. Guyana 66.1%
5. Dominican Republic 65.1%
Saint Vincent and the
6. 65.0%
Grenadines
7. Saint Lucia 64.2%
8. Jamaica 63.7%
9. South Africa 61.3%
10. Saint Kitts and Nevis 60.9%
Ranking excludes: Anguila (UK)
Image credits: Jannemans_ SANEMEN // CO

19. Windows Phone
Image credits: okalkavan SANEMEN // CO

20. WINDOWS PHONE IS USED TO ACCESS
FACEBOOK ON MOBILE BY:
• 0.08% of total world population
• 0.24% of internet users
• 0.58% of Facebook users
• 1.08% of Facebook mobile users
Image credits: okalkavan SANEMEN // CO

21. MOBILE FACEBOOK USERS USING WINDOWS PHONE DEVICES
Top 10 countries
1. United States 1,399,500
2. Mexico 468,060
3. United Kingdom 355,040
4. Brazil 348,700
5. India 319,500
6. Italy 314,800
7. Germany 229,440
8. Finland 134,000
9. France 133,120
10
Spain 108,140
.
Image credits: okalkavan SANEMEN // CO

22. WINDOWS PHONE MARKET SHARE AMONG MOBILE FB USERS
Top 10 countries
1. Finland 14.3%
2. Swaziland 8.9%
3. Tuvalu 7.7%
4. Ghana 6.3%
5. Togo 6.2%
6. Republic of the Congo 5.6%
7. Malawi 5.5%
8. Sierra Leone 4.7%
9. Madagascar 4.7%
10
Fiji 4.6%
.
Image credits: okalkavan SANEMEN // CO

23. THANK YOU!
Learn more at www.sanemen.co.
Image credits: Hello Turkey Toe SANEMEN // CO