2. Background Information
• Our company name is Co-Existence
• Our main services are
• 1) to provide free printing service to college students and
• 2) to provide on campus advertisement for sponsor companies.
The process of the advertising is place a sponsored company’s
logos on the papers that will be provide to the students who
want free printing services.
• By placing company’s logos on the stationery, not only could they
provide free printing services to benefit all students, they could also
achieve the purpose of free advertisement.
3. Mission Statement
• We aim to provide college students free
print and stationery services, at the same
time by providing advertisement for
sponsor companies .
4. Management Team
• Yong Bom Jang, Founder – currently an accounting major at
Baruch College. Yong Bom has expertise in wholesaling and
supply chain management and coaching.
• Sang Yeob Park – Chief of Marketing Officer – currently
Finance major at Baruch College. In charge of research and
making business proposals
• Xiaoming Zheng – Chief Operation Officer – currently a senior
at Baruch College majoring in Finance. I am in charge of daily
operations and executing project.
5. The Issue and Solutions
Issue
• The long wait and additional cost for printing have been raised
as major concerns by the students. We want to improve their
college experiences by reducing the waiting time and cost of
printing.
Solution
• Our main solution is be the bridge between students which
need the printing service and align them with the
corporation’s interest of market their company by providing
the printers and stationery products.
6. Our Target Market
• We target college students. We aim to start in Baruch
and other CUNY school and eventually to the private
college and other English Academy. At the same time,
we target corporations; the corporations who willing
to advertise to potential customers and workers.
7. Financial Request
• We need spaces for the 2 printers, costing $28,000,
954 boxes of papers (5,000 sheets per box)
approximately $14,465, we need approximately 151
toners which cost $15,589, provided by the sponsor
companies. All costs are based on semester costs,
which is half year expense.