FULL MARKETING PPT FOR ROYAL ENFIED . PESTEL ANALYSIS , SWOT AND 4P'S by Sangam vengurlekar

1. ROYAL ENFIELD
-Made like a gun, Goes like a bullet
TEAM MEMBERS
Thota Gowthami Priya
SVS Siddheswara reddy
Willson
Soubhagya Panda
Aneesh
Vengurlekar Sangam Manoj

2. ABOUT ROYAL ENFIELD
• Indian motorcycle manufacturing brand
• “The oldest global motorcycle brand in continuous production“
• Manufactured at factories in Chennai
• Est. 1901
• EICHER MOTORS

3. RECENT BIKE PROMOTION VIDEO OF
ROYAL ENFIELD

4. VISION
To be recognized as the industry leader
driving modernization in biking in
India and the developing world
MISSION
Aims to continuously improve biking
efficiency in India and developing
markets. Customers are the integral
part of the Organization & Creating a
Family of Bikers Bond
VISION & MISSION

5. ROYAL ENFIELD COMPETITORS
• Jawa
• Triumph
Motorcycles
• Honda
• MotoCorp
• Bajaj Auto
• TVS

6. 4P’S Royal Enfield
PRODUCT
• CLASSIC STREET
• CRUISER
• RETRO STREET
• CAFÉ RACER
PRICE
• PREMIUM PRICING
• OPTIONAL PRODUCT
• NO DISCOUNTS OR ALLOWANCE
• COLOUR
PLACE
• 3,542 Royal Enfield dealerships in
India
• Manufacturing Units in
near Chennai, Tamil Nadu.
PROMOTION
• Organise nation wide tour
• Rider mania in Goa
• Promotion in magazine and media
• Factory tour

7. ADVERTISMENT OF ROYAL ENFIELD

8. SWOT
Strength
• Strong R&D
• Strong Brand
• Quality Standards
• Embracing Global Markets
• Amazing Social Media Content
Weaknesses
• Costly
• Low Mileage
• Delay in Delivery & After-
Sale Service

9. Opportunities
• Global Expansion
• Growing Market
• Higher Disposable Incomes
Threats
• Rise in Fuel Prices Strong Competition
• Hatred on Social Media

10. STP
SEGMENTATION
• Bikers who want a bike that is stylish and powerful
• Has a niche segment
• Status symbol
TARGET MARKET
• Middle class youth from the age bracket of 25-35
• Commercials like Army and travel agencies
POSITIONING
• Powerful motorcycle for bike adventures
• Masculine durable and rugged product
• Heritage over hundred years
• Powerful engine

11. POLITICAL
• Strong presence across the world
• Government policies
• Tax policy
ECONOMICAL
• Global exposure
• Inflation
SOCIAL
• Gender ratio
• Population growth
Technological
• International influences
• Tech transfer

12. CONCLUSION