about eicl

1. An Organisational Study on
ENGLISH INDIAN CLAYS LIMITED
PRESENTED BY
SANJANA.D
REG NO:84234
Faculty guide-
Prof. Jayan

2. INTRODUCTION
• Major leading manufacturer of processed clay.
• Largest integrated clay processing facility in
Asia
• Focused on mining and refining high quality
hydrous and Calcined clay.
• Used as a major ingredient in production of
paper, ceramics ,cements ,glass , etc
• Capacity of the plants was 36,000 Metric Tones
• Public limited company.

3. OBJECTIVES OF THE STUDY
• To understand the business process carried out
in organisation.
• To study about the structure of the organisation.
• To identify the different departments in the
organization and their functioning.
• To give familiarize with the business
organization.
• To understand the strength ,weakness,
opportunities and threats of the company.

4. SCOPE OF STUDY
The study is conducted to provide a better understanding of
various departments in an organization to the management
aspirants, It paves a way to identify the real core functions
of a firm .the scope of study is confined to the various
departments and their functions at eicl ,which would help
new entrants to the organization, who were taking the
responsibilities of the organization. It provides adequate
reference to the future references also

5. INDUSTRY PROFILE
• China clay pure white porcelain used by the
Chinese was discovered thousands of year ago
in England
• In India this industry ranks at 8th position in the
world and china clay industry held as monopoly
for the supply mineral
• About 80 million tons of China clay is found in
our state
• China clay is used in these industries ceramics,
paint, Wall and Floor Tiles, sanitary wares , paper
, rubber

6. COMPANY PROFILE
• Company’s Name: English Indian clay
• Tag line: “Raw to Real”
• commencement: 18th november 1963
• founder: Mr. Ramakrishna Iyar
• Managing Director: Mr. Venkitesh Padmanabhan
• Place: Veli , Thiruvananthapuram
• Nature of business: manufactures and processes China
Clay of different grades
• Nature of product: refined Hydrous clay and calcined
clay
• Number of employees: 622
• Total revenue:273.29 cr

7. Vision and Mission
VISION
To be a leader in china clay market in Asia and to
be an employer of choice, fostering a culture that values
dedication, respect and continuous improvement.
MISSION
To provide consistently high quality products and
materials to the customers in safe, timely and efficient
manner at lowest possible cost and grow with them and
ensure the growth and development of employees of the
company in order to achieve the objectives of the
organization and the career goals of the employees

8. PRODUCTS
The company manufactures and process
Calcined clay and hydrous clay .
They are majorly used in the industries like
• Paint
• Paper
• Fiber glass
• Rubber

9. ORGANIZATION STRUCTURE
EXECUTIVE DIRECTOR
VICE PRESIDENT
OPERATI
ONS
QUALITY
CONTROL
MARKETING FINANCE
9
HUMAN
RESOURCES R& D

10. DEPARTMENTS
• Finance department
• Human Resource department
• Operations department
• Marketing department
• R&D department
• Quality control department

11. RENGTHS
There is no waste product.
Strong Customer support
40 years of experience
Cordial relationship between workers and
ce staff.
WEAKNESSES
1.No publicity and advertisement for the firm
2.Transportation cost is high.
3.No registered patents or branded products.
4.Inadiquate availability of power and fuel.
OPPORTUNITIES
. Can promote its business in foreign
ountries.
.Very few competitors.
. unused production capacity.
.Emerging customer needs.
THREATS
1.Influence of trade unions.
2.Price fluctuations in power , fuel, raw
materials
3.Workers facing health issues
4.Threat of new comers to the market.
SWOT

12. FINDINGS
• There is no CCTV surveillances
• The firm is financially sound.
• Strong Employer – Employee relationship
• The plant capacity is biggest in south-west India.
• Environmental friendly working process.
• Not technologically upgraded

13. SUGGESTIONS
• The company should try to improve the efficiency and
productivity of existing plants.
• Ensure more security by using more CCTV
• Cost of products can be reduced by using most modern
methods.
• Website of the company needs to be updated.
• The company should start e-business.

14. CONCLUSION
The clay industries are very important in providing needed
employment in many areas with its rich reserves, high
technology, vast experience of its motivated employees
and deep committed to quality. EICL is all set to take a
place of pride in 21st century as the preferred source for the
best companies in the business.