This document contains a resume and cover letter from S.P. Sanjaykar for a business intelligence or marketing analyst role. It summarizes his 5+ years of experience in campaign and lead management, which resulted in improved production and customer service. It also lists his technical expertise including Oracle BI Apps, Siebel CRM, and Microsoft Office. His past roles include programs analyst positions at IKYA Human Capital Solutions and Kelly Services supporting Oracle's global sales campaigns and lead management group.

1. S.P.Sanjaykar
61,5th
Main, 7th
Cross, domlur Layout, Bangalore - 560071, India
Mobile: +91 7829848986 ● E-mail: sanjaynelson@yahoo.com
Business Intelligence ● Requirements Analysis ● Marketing Analyst ● Project Management ● Business Improvement
5+ Years of Campaign and Lead Management experience that resulted in improved and cost effective production,
increased efficiency and quality, and better customer service. An organized professional that believes that the
company’s goal should always come first in every marketing campaign.
Key Strengths
• Excellent technical background supported by a Bachelors Computer Science.
• Solid understanding of domain basics, concepts, processes, standards and best practices besides the SDLC.
• Extensive experience in generating, documenting and delivering BI reports based on business needs at global level.
• Proven ability to handle and direct multiple projects concurrently while ensuring task accomplishments on-time.
Core Competencies
• Competitor Analysis ● Sales Leads Management ● User Acceptance Testing ● Audit / Compliance Analysis
• Quality Management ● Campaign Management ● Contact List Management ● Documentation Support
• Relationship Management ● Team Building / Training ● Knowledge Sharing ● Performance Excellence
Technical Expertise
• Siebel CRM ● Oracle BI Apps ● Oracle DBMS ● Oracle Sales Cloud(Fusion CRM)
• SDLC ● SQL ● SQL Developer
• Microsoft Suite - Excel (including advanced), Outlook, Word and PowerPoint
Education Details
• Bachelors in Computer Applications,Bangalore University, 2012
Summary of Domain Exposure
Technical Operations Analyst, Oracle India Pvt. Ltd - Oct 2014 to Present
• 5.3 years of relevant work experience in the field of Campaigns and Leads Management, Data quality and Sales
Operations Analysis
Past Assignments
ORGANIZATION: IKYA Human Capital Solutions Ltd (Feb 2012 to Oct 2014)
Client: Oracle India Pvt Ltd
Role: Programs Analyst
ORGANIZATION: KELLY SERVICES (Jul 2010 to Feb 2012)
Client: Oracle India Pvt Ltd
Role: Programs Analyst
Campaign & Lead Management

2. Scope of working as Programs Analyst for Oracle’s Global Sales Campaigns and Lead Management Group
 Processes Handled for Global Campaigns and Leads Management.
• Supporting sales reps with their queries regarding Siebel Global CRM and Fusion CRM application.
• Generating sales leads reports using OBIEE application.
• Submitting reports to top management for daily numbers review on sales leads.
• Creating sales programs and campaigns as per business requirements in Siebel CRM.
• Mapping sales reps based on their account territories to contacts using TUT(Territory Upload Tool) in MS Excel
using various excel formulas such as Vlookup, Sorting, Removing duplicates, concatenation, countif and loading
the same in Siebel CRM.
• Working with marketing team to get desired customer list and customer’s list as per Sales Business
requirements. List will be based on products.
• Conducting Research for DUNS using MPM/Hoovers/D&B.
• Preparing the reports of all the data updates done.
• Communicating directly to the requesters regarding their requirement.
• Creating & Updating Accounts/Opportunities/Contacts in Fusion CRM sales support.
• Backend data analysis before mass upload or manual entry into the database.
• Managing induction for new employers of the team and speeding up their learning curve.
Project Name: Sales Leads Assignment
Responsibilities:
• Handling sales leads assignment in Siebel CRM and Fusion CRM.
• Closing all discrepancies leads.
• Working with territory management team for mapping updates in Siebel CRM and Fusion CRM.
• Mapping sales reps based on their customer territories to contacts using TUT in MS Excel and loading the same
in Siebel CRM.
• Generating sales leads reports after assigning to respective sales rep.
Project Name: Customer List Processing
Responsibilities:
• Working with marketing team to get desired customer list and their contact list.
• Raising request for list of Oracle customers for a specific product to marketing team.
• Raising request for list of Oracle customer’s contacts to marketing team,
• Raising request to create contact prospect Ids.
• Running caps(limited contacts for sales reps) using excel macros.
• Importing contact list in Siebel CRM to respective Oracle campaigns.
• Checking for sales leads after list import and sending a final report to business.
Project Name: Campaign Creation
Responsibilities:
• Creating regular campaign codes in Siebel CRM.
• Creating offer and treatment codes in Siebel CRM which is needed to import contact lists in Oracle Sales Cloud.
• Generating campaign reports in OBIEE.
Project Name: Reporting
Responsibilities:

3. • Generating weekly and quarterly reports for sales campaigns as per business requirements using OBIEE and
delivering the same in tables using excel pivot and basic graphs.
• Creating dashboards in OBIEE.
• Creating sales analytics reports as per business requirements.
• Creating sales leads report for sales managers to manage the number of contacts received to their team.
• Generating campaign wave launch report which gives a complete report on list of contacts that were imported
for sales reps and see if they were successfully imported or failed to enter the system.
• Generating campaigns reports quarterly in Siebel CRM.
• Creating Agent in OBIEE.
Contributions:
• Trained new Associates within the team and improved the coordination. Handled queries and brought out
permanent solutions while taking liability of reporting.
References available on demand