This presentation gives you a preliminary idea about how to conduct a keyword research for the first time social media marketer. This is important to ensure that one does not squander their time in blogging and you tubing without making use of the right keywords.

2. TODAY'S OUTLINE
Topics to discuss
What is a keyword?
Focused Keyword and Related Keywords
Type of Keywords
Customer Goals of your Keyword
Keyword Intent
Tools to conduct Keyword Research
WWW.CONSULT4SALES.COM

3. 11
What is a
Keyword?
Is it a word(s) that you use to denote
your business?
Is it a word(s) that your customers
use to find solutions to their
problems?
You or Customer !

4. Focussed & Related
Keyword
Short Tail and Long
Tail Keywords
Words used most often by customers on
search engines are known as Keywords.
Short Tail Keyword has 1- 3 keywords.
Long Tail Keywords has > 3 words.

5. 4
Google Results
Google Trends
Wikipedia
Reddit
Ubersuggest
Ahrefs
Reddit
Quora
Amazon Reviews.
Ebay
Social Shares &
Tractions

6. 5
Forums and Boards
Facebook Audience
Insights
Google Key word
Planner
Competitor's
Keyword
The Hoth
Pinterest
Tumblr
Issuu
Google Keyword
Planner

9. How to do Keyword
Research for You Tube?
Case Study
8

10. How to do Keyword
Research for Google
Keyword Planner?
Case Study
8