We will answer these questions in this training program which has been designed for Small and Medium Enterprises stakeholders in the Sales function. What is the science behind creating discount schemes in B2B and B2C markets? How can you earn more by giving discounts? How do we make use of discounts to increase our business?

1. How Discounts
increase profits?
Sales Ki Pathshala

2. Objective of Discount
The Mathematics of Discount
Crafting Discounts to earn profits
Presentation Outline
Key topics for discussion

3. Sanjay
Singh
Founder
Strategic Concepts (I) Pvt Ltd

4. Not Closing the order faster.
What is the
objective behind
discounts?

5. 75%
Did you know?
Discounts are given to
increase profitability of
Seller!
www.consult4sales.com

6. Profit
Sales
Status Quo
1.
2.
3.
Possible
Objectives
of giving discount

7. How can discount
increase profit?

8. One Price
Policy
COKE, FANTA...

9. Price Lining
LEVIS JEANS

10. Multiple Unit
Pricing
MAKE MY TRIP

11. Bundle
Pricing
M&S SALE

12. Surge Pricing
INDIGO TICKETS

13. Flexible
Pricing
CARS/AUTOMOBILES

14. Premium Pricing
JIMMY CHOO
HANDBAG

15. How can
discount
increase Sales?

16. Non moving stocks
Club with fast moving goods
Liquidate capital
Piggy back on
success
Enjoy the shadow of an established
brand
Leverage Elasticity
of Demand
Fast moving goods
Monetise Inelastic
Demand
Non moving goods

17. Monetise the habit of
customers which want
discounts.

18. GET IN TOUCH WITH US
Company Address
Strategic Concepts (I) Pvt Ltd
WHC Road, Dharampeth, Nagpur 10
Email Address
sanjay@consult4sales.com
Phone Number
9970506000
Every Wednesday, 9 - 10 AM
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