Sanne Eva Walvisch is a digital strategist who has worked on projects for brands like Layar, Margriet, Libelle, Viva and Grazia. Social media was rising in the past, and mobile was also rising, but now the future of social media is uncertain. Social media is not about individual platforms or technologies, it is about people, relationships, sharing experiences through location and surprises to engage customers. Experience in social media strategies comes with age.

1. Social Media
SRM Masterclass 2011

2. About me
Sanne Eva Walvisch ©1978, #023
Currently founding Mobylizr
Projects: Layar | Margriet | Libelle | Viva | Grazia
Concept & strategy: Viva.nl | Flaironline.nl | Shopgids.nl
Mobilista | Digitalista | Medianatic | Socialitic

3. Last years:
Social was rising

4. Mobile was rising

5. Now...

6. Tomorrow?

7. a day made of glass

8. Social is
not about this

9. or this...

10. It’s about PEOPLE

14. Relationships...
flickr.com/photos/noppyfoto

16. #PersonalRelationShips

18. ...location

20. Ei 2011, april 2011

22. ...sharing

24. AH voetbalplaatjes, jan 2011

26. and surprise
6. Seduce me

27. The last exorcist, aug 2010

30. It’s about engaging
with costumers

33. Duckstad Twit er, april 2011

34. Remember:
Experience comes
with age