2. World Mobile Market

3. United States Mobile Stats

4. United States Mobile Stats

5. United States Mobile Stats 76.8 million people in the US owned smart phones during the three months ending in May 2011.

7. 88% of these users take action within a day, indicating these are immediate information needs

9. 53626 MMS Demo Text FRESH to 53626. FRESH

10. Microsoft TAG Demo Snap the TAG to explore starbucks.build.mobi

11. Web Mobile Web Optimized

12. Services Page About Page Lead Generation Page

13. July 14, 2011 Jonathan DeLong EVP Product Marketing

14. Static Place lat/lng A Liability Proximity A Burden Revenue? What is Location? Location Acquisition and Distribution Cloud Based Location Management

16. -----Influenced by early E911 legislation investments that carriers wanted to monetize

17. -----Carriers sell locations or “location look-ups” on a cost per call basis

18. -----Location aggregators are used by carriers to sell locations: ex. LOC-AID

20. -----Usually a ‘Conversation or Call’ between an Application and the Mobile Phone SDK

21. -----Cost can be ‘free’, but GPS use does have battery effects

22. -----Fulltime, real-time, polling & tracking is not possible with GPS alone

23. -----User or Application Initiated Check-In is often required for location interactivity.

25. -----Data is sent to ‘Location Cloud’ for clean up, processing, accuracy, and distribution

26. -----Enable real-time polling & tracking at about 10 minute intervals on most devices

27. -----No network burden for carriers, but requires the deployment of a mobile client.

29. Wide range of parameters for triggers including geocontextual, personalized data, sensor data, etc.

30. Actions – SMS, MMS, Push, content delivery, etc.

31. Network tracks location of device (smartphones, tablets, and emerging devices)

32. Cross-device communications

33. Simple integration into solutions

34. Enable contextual aware element

35. Intelligent Location Determination: - Highly accurate indoor and outdoor : 3-10m accuracy

38. Mobile campaign management

40. Asset tracking, automated notifications

41. Monitor driver speed, automated alerts

43. Automated geo-relevant notification

45. Credit card fraud protection

47. Team

48. Speakers

49. Hosts

51. For More Santa Barbara Mobile Info: Web: meetup.com/Santa-Barbara-Mobile/ Twitter: @sb_mobile For More Lenco Mobile USA Info: Web: lencomobileusa.com Facebook: facebook.com/lencomobileusa Twitter: @lencomobileusa For Speaker’s Info: Gideon Rubin Twitter: @gideonrubin LinkedIn: linkedin.com/in/gideonrubin Lorrie Thomas Twitter: @webtherapist LinkedIn: linkedin.com/in/lorriethomas Jonathan DeLong LinkedIn: linkedin.com/in/jonathanbdelong