This article with point out the basic principles to follow while designing a webpage. Achieving a visual coherent, brand promoting website development can prove to be deceptively difficult.

1. Basic Principles for a good web designing
Web designing may look simple with all those
popular CMS tools available in the market. But
it is not that easy as it being promoted widely.
Achieving a visual coherent, brand promoting
website development can prove to be deceptively
difficult.
Web designing should take care many human factor
that is, it should be usable, pleasing, should
have relevant content (Information) , should
promote brand voice, and last but not the least
should be visual coherent
Below given are the main principles to be
followed while designing a web
1.Precedence
The basic principle of a good web designing
should start from the concept precedence that
means to decide on upper hand, on how much
visual weigh should be given to different parts
of your web page or the tab,
For example the first thing you see for any web
page is the logo of the company; and that we
call it as precedence; while designing the web.
In other words the user should be led through
the web page according to the precedence,
decided by the web designer giving weight to the
different visual elements according to the
priority of the brand.

2. A good web design can influence user eyes to
follow a sequence of steps while browsing the
web.
For example, you may want your user to see your
company logo then to the primary navigation bar
then to the headline of the main body text with
side navigation bar indicating a subpage or call
to action (CTA) to keep your user engaged with
your brand.
Though theoretically it is the user who decides
what he should look into the webpage but
practically it should be guided by the web
designer.
So how do you achieve precedence in good web
designing?
The many tools at disposal for a web designer to
achieve the precedence are element positioning,
color, size and character weight and style.
2. Navigation
To achieve high conversion on a web site, for
both human and search engine, the main element
to be optimized is the navigation.
While on the design stage of a web site, greater
important has to be given to the navigation
element. The most important question you should
as a good web designer is “where to go?”
And “where am I”, that meant the two aspects of
Navigation element are Navigate and Orientation.

3. 3. Typography
Digital world is influenced by the content, a
content rich web page is preferred by both
user’s and search engine.
When we talk of content, text is the most common
element of the web designing. Text speaks both
about your design and the brand (product /
service)
The different aspects of Text element to be
considered during the designing are
Font
Font size
Color
Spacing
Line length
And leading
4. Spacing
Most of the designer tends to fill the space
with lot of information and navigation, but
doing so, you will be discouraging your user to
convert in your web page.
Space in a web page will make the things
clearer. The important aspects of Spacing to
be considered by a good web designer

4. Line spacing- Too little space will make the
eye to spill over to nearby text and too
much space will make you to lose your focus
on the previous statement.
Padding:- Giving enough space between the
text and the other element that is clearly
distinguishing the neighboring elements for
example text and image, text and table
border
White space- White space doesn’t need to be
white. The term white space means clear
space or empty space on a page. White space
is used to guide you user eye to different
elements of webpage. It will make your
webpage clutter free.