About nestle 4 P's of Nestle

2. Contents
• Company Profile
• Mission
• Vision
• Marketing Mix of Nestle
• Conclusion

3. Company Profile
Founded in : 1866; 154 years ago (as Anglo-Swiss Condensed Milk Company)
1867; 153 years ago (as Farine Lactée Henri Nestlé)
1905; 115 years ago (as Nestlé and Anglo-Swiss Condensed Milk Company)
Founders: : Henri Nestle
Industry : Food Processing
Headquarters : Vevey, Vaud, Switzerland
Key people : Paul Bulcke (Chairman)
Ulf Mark Schneider (CEO)
Products : Baby food, coffee, dairy products, breakfast cereals, pet foods etc.
Net income : CHF10.46 billion (2018)
Employees : 3,52,000 (2019)

4. History ( logo evolution )
1875 1938
19881966

5. 1995 2015
2016

6. Paul Bulcke
Chairman of the Company

7. Ulf Mark Schneider
CEO of the Company

8. Mission Statement
• "We strive to bring consumers foods that are safe, of high
quality and provide optimal nutrient to meet physiological
need. Nestle helps provide selections for all individual
taste and lifestyle preferences.“
• Motto:
"Good Food, Good Life."

9. Vision Statement
"Nestlé's aim is to meet the various needs of the
consumer everyday by marketing and selling
foods of a consistently high quality."

10. Marketing Mix
PProduct PPrice
PPromotionPPlace
Marketing
Mix

16.  Pricing strategy of Nestle varies according to the geographical market
as well as packaging and target market.
 It includes a wide range of pricing strategy, and by doing this they can
maintain their products rates at a sustainable position.
There are different pricing strategies that Nestle uses for its products.

17.  Competitive Pricing
Majority of the products offered by Nestle are provided at competitive pricing. Nestle
Maggi, Nestle KitKat, etc are offered at competitive prices in the market.
Skimming Pricing
Products like Nestle A+ Slim, Nescafe Coffee etc are few products which are offered
are a price higher than their competitors. These products are targeted towards
individuals who are health conscious and fitness enthusiast.

18.  Nestle products have their main business area in Europe from where they get
almost 90% of the sales and revenues.
 It is running globally, its setup being run in 86 countries.
 Sales takes place through retail & wholesale distribution.
 It products are available in all its variety at the maximum outlets, as company
is always looking forward to expand its outlets.
Online Channels: Apart from having an extensive chain of Dealers and
retailers, Nestle also offers products through online channels. Nestle has
partnered with different online partners to reach out to a wider audience base.
Place Mix

19.  Nestle regularly uses TVC's and ATL marketing and Digital channels for creating
awareness and promoting their products.
 It also conducts the tradeshows, concerts, events, sponsorships and discounts for sale
promotion.
 One of the most widely known tunes is the Nescafe tune. It was one of the best
advertising campaigns and was launched at least 2 decades back. However, that
campaign brought Nescafe strongly in the market.
 Nestle focuses on its strength which is Maggi, Nescafe and Kit Kat which are the
most promoted brands in the market on ground level.
Promotion Mix

21.  https://youtu.be/-NBzSeYVvAo (Nescafe)
 https://youtu.be/Po4kL6QjPWQ (Nescafe cold coffee)
 https://youtu.be/35IYjJtxQWU (Munch)
 https://youtu.be/DeBUTW526rc (Kit Kat)
 https://youtu.be/WvOZSIVC6wM (Maggie)
 https://youtu.be/fJbxjYGZsDk (Maggie)