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| [Presentation title] | [Client Name] | [Date] 
1 
Economic Indicators 
Last update 14.11.2014
| Economic Indicators | 
2 
Economic Outlook Monthly Overview – October 2014 
Europe: 
•Consensus November GDP forecast for WE came down once again by 0,1%point to 1,2% for 2014 and remained stable on 1,5% for 2015. 
•The EU industrial confidence and the consumer confidence both improved slightly in October. 
•The IFO Business Climate index for Germany again fell in October – the outlook for the German economy continued to deteriorate. 
•The ECB left interest rates unchanged at 0,05% on November 6, with Mario Draghi indicating that the bank is working on additional measures to loosen monetary conditions. Deflationary pressures are threatening regional GDP fundamentals. 
US: 
•Consensus November GDP forecast for the US remained on 2,2% for 2014 and came down from 3,1% to now 3,0% for 2015. 
•The FED announced the end of its bond-buying program in late October, halting nearly six years of aggressive monetary policy since the onset of the Great Recession in 2008. This latest decisions points to confidence in the recovery, although interest rates will be left at 0,25% for some time. 
Japan: 
•The November GDP growth forecast for Japan came down from 1,1% to 1,0% for 2014 and improved from 1,2% to 1,3% for 2015. 
•The Bank of Japan expanded its quantitative easing program on October 31. This was viewed as admission that GDP growth and inflation have not picked up as much as expected. April’s sales tax hike certainly dented GDP.
3 
| Economic Indicators | 
Eurostat Data
| Economic Indicators | 
4 
Economic Indicators – GDP EU 28 
Source: Eurostat Nov 14 
-5 
-4 
-3 
-2 
-1 
0 
1 
2 
3 
4 
08 Q1 
09 Q1 
10 Q1 
11 Q1 
12 Q1 
13 Q1 
14 Q1 
% 
GDP for the EU 28 countries at constant prices quarter vs. same quarter of last year
| Economic Indicators | 
5 
Economic Indicators – GDP EU 28 
Source: Eurostat Nov 14 
-2,5 
-2 
-1,5 
-1 
-0,5 
0 
0,5 
1 
08 Q1 
09 Q1 
10 Q1 
11 Q1 
12 Q1 
13 Q1 
14 Q1 
% 
GDP for the EU 28 countries at constant prices quarter on quarter
| Economic Indicators | 
6 
Economic Indicators –EU 28 Consumer Price Index 
Source: Eurostat Nov 14 
0 
0,5 
1 
1,5 
2 
2,5 
3 
3,5 
4 
4,5 
08/1 
09/1 
10/1 
11/1 
12/1 
13/1 
14/1 
15/1 
0,5 
% 
The harmonized index of consumer prices is the result of the collaboration 
between Eurostat and National Statistical Institutes of the Member States.
7 | Economic Indicators | 
Economic Indicators – ECB interest rate 
Source: ECB, FED, Eurostat Nov 14 
Oct ; 0,4 
Nov ; 0,05 
Nov ; 0,25 
-0,5 
0,0 
0,5 
1,0 
1,5 
2,0 
2,5 
3,0 
3,5 
4,0 
4,5 
Jan 08 
July 08 
Jan 09 
Jul.09 
Jan 10 
Jul.10 
Jan 11 
July 11 
Jan 12 
Jul.12 
Jan 13 
Jul.13 
Jan 14 
Jul.14 
Jan 15 
% 
ECB short-term rate 
Eurozone inflation 
FED rate
| Economic Indicators | 
8 
Economic Indicators –EU 28 Unemployment Rate 
Source: Eurostat Nov 14 
10,1 
6 
7 
8 
9 
10 
11 
12 
Jan 08 
Jan 09 
Jan 10 
Jan 11 
Jan 12 
Jan 13 
Jan 14 
Jan 15 
% 
Unemployment rate for EU 28 countries
| Economic Indicators | 
9 
Economic Indicators – Industrial Confidence Ind EU 
Source: Eurostat Nov 14 
-40 
-35 
-30 
-25 
-20 
-15 
-10 
-5 
0 
5 
10 
Jan 08 
Jan 09 
Jan 10 
Jan 11 
Jan 12 
Jan 13 
Jan 14 
Jan 15 
Industrial confidence within EU 28 improved slightly in October, breaking the downwards trend of the previous months. 
The Industrial Confidence Indicator is the arithmetic average of the answers to the 
questions on production expectations, order books and stocks.
| Economic Indicators | 
10 
Economic Indicators – Consumer Confidence Ind EU 
Source: Eurostat Nov 14 
Consumer Confidence within EU 28 improved slightly in October, breaking the negative trend of the previous months. 
-35 
-30 
-25 
-20 
-15 
-10 
-5 
0 
Jan 08 
Jan 09 
Jan 10 
Jan 11 
Jan 12 
Jan 13 
Jan 14 
Jan 15 
The Consumer Confidence Indicator is the arithmetic average of the answers to the questions 
on the financial situation of households and general economic situation (past and future) 
together with that on the advisability of making major purchases.
| Economic Indicators | 
11 
Economic Indicators – Capacity Utilization in Manufacturing Industry in % - EU 27 
Source: Eurostat Nov 14 
60 
65 
70 
75 
80 
85 
04Q1 
05Q1 
06Q1 
07Q1 
08Q1 
09Q1 
10Q1 
11Q1 
12Q1 
13Q1 
14Q1 
80,3 
% 
The capacity utilization in manufacturing industry gives the level of capacity utilization 
in percent, as assessed by managers in manufacturing industry.
| Economic Indicators | 
12 
Ifo Data
| Economic Indicators | 
13 
Economic Indicators – IFO World Economic Climate 
Source: IFO Nov 14 
The Ifo World Economic climate deteriorated in Q4 2014. The upswing in the world 
Economy is suffering a setback. 
This indicator is being updated on a quarterly basis.
| Economic Indicators | 
14 
Economic Indicators – IFO European Economic Climate 
Source: IFO Nov 14 
The economic climate in Europe showed a marked decline in Q4 2014. 
This indicator is being updated on a quarterly basis.
| Economic Indicators | 
15 
Economic Indicators – IFO NA Economic Climate 
Source: IFO Nov 14 
This indicator is being updated on a quarterly basis.
| Economic Indicators | 
16 
Economic Indicators – IFO Asia Economic Climate 
Source: IFO Nov 14 
This indicator is being updated on a quarterly basis.
| Economic Indicators | 
17 
Economic Indicators – GDP Forecast Euro Area 
Source: IFO Oct 14
| Economic Indicators | 
18 
Economic Indicators – GDP Forecast Germany 
Source: IFO Oct 14
| Economic Indicators | 
19 
Economic Indicators – Exchange rate $ vs € 
Source: IFO Sept 14
| Economic Indicators | 
20 
Economic Indicators – Ifo business situation and 6 month expectations 
Source: IFO Nov 14 
75 
80 
85 
90 
95 
100 
105 
110 
115 
Jan 08 
Jan 09 
Jan 10 
Jan 11 
Jan 12 
Jan 13 
Jan 14 
Jan 15 
80 
85 
90 
95 
100 
105 
110 
115 
120 
125 
Jan 08 
Jan 09 
Jan 10 
Jan 11 
Jan 12 
Jan 13 
Jan 14 
Jan 15 
Business situation 
6 months expectations 
The IFO-Institut für Wirtschaftsforschung business situation index shows the current evaluation of the economic situation, while the 6 month expectations index shows the expectations of the companies for the next 6 months. Over 7000 companies are being interviewed. 
The Ifo Business Climate Index for Germany continued to fall in October. Assessments of the current business situation were once again less favorable than last month. Expectations with regard to the six-month business outlook continued to cloud over. The outlook for the German economy deteriorated once again.
| Economic Indicators | 
21 
Economic Indicators – IFO Assessment of Current Business Situation 
Source: IFO Nov 14 
The Ifo Business Climate Index for Germany continued to fall in October. Assessments of the current business situation were once again less favorable than last month. Expectations with regard to the six-month business outlook continued to cloud over. The outlook for the German economy deteriorated once again.
| Economic Indicators | 
22 
Economic Indicators – IFO business climate index printing industry 
Source: IFO Nov 14, bundesverband druck und medien 
-60 
-50 
-40 
-30 
-20 
-10 
0 
10 
20 
Jan 08 
Jan 09 
Jan 10 
Jan 11 
Jan 12 
Jan 13 
Jan 14 
Jan 15 
The IFO-Institut für Wirtschaftsforschung business climate index for the printing industry is based on a monthly representative questionnaire to 300 German printers. 
The business climate within the printing industry deteriorated from +7 to -6 in October
| Economic Indicators | 
23 
Economic Indicators – IFO business climate index printing industry 
The IFO-Institut für Wirtschaftsforschung business climate index for the printing industry is based on a monthly representative questionnaire to 300 German printers. 
Business Development at German Printers – October 2014: 
 The assessment of the current business situation in the printing industry decreased somewhat from +21 to now +17, keeping its second highest level since the begin of the year. 
 The business climate – an indicator for the development in the next quarter – came down by 13%points. 
 The business expectations for the coming 6 months deteriorated significantly 
Source: IFO Nov 14, bundesverband druck und medien
| Economic Indicators | 
24 
Zenith Data
| Economic Indicators | 
25 
Global Advertising Growth 
Source: ZenithOptimedia 9/14
| Economic Indicators | 
26 
Regional Advertising Development 
Source: ZenithOptimedia 9/14
| Economic Indicators | 
27 
Global Advertising Markets 
Source: ZenithOptimedia 9/14
| Economic Indicators | 
28 
Advertising by medium 
Source: ZenithOptimedia 9/14

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Economic indicators November 2014

  • 1. | [Presentation title] | [Client Name] | [Date] 1 Economic Indicators Last update 14.11.2014
  • 2. | Economic Indicators | 2 Economic Outlook Monthly Overview – October 2014 Europe: •Consensus November GDP forecast for WE came down once again by 0,1%point to 1,2% for 2014 and remained stable on 1,5% for 2015. •The EU industrial confidence and the consumer confidence both improved slightly in October. •The IFO Business Climate index for Germany again fell in October – the outlook for the German economy continued to deteriorate. •The ECB left interest rates unchanged at 0,05% on November 6, with Mario Draghi indicating that the bank is working on additional measures to loosen monetary conditions. Deflationary pressures are threatening regional GDP fundamentals. US: •Consensus November GDP forecast for the US remained on 2,2% for 2014 and came down from 3,1% to now 3,0% for 2015. •The FED announced the end of its bond-buying program in late October, halting nearly six years of aggressive monetary policy since the onset of the Great Recession in 2008. This latest decisions points to confidence in the recovery, although interest rates will be left at 0,25% for some time. Japan: •The November GDP growth forecast for Japan came down from 1,1% to 1,0% for 2014 and improved from 1,2% to 1,3% for 2015. •The Bank of Japan expanded its quantitative easing program on October 31. This was viewed as admission that GDP growth and inflation have not picked up as much as expected. April’s sales tax hike certainly dented GDP.
  • 3. 3 | Economic Indicators | Eurostat Data
  • 4. | Economic Indicators | 4 Economic Indicators – GDP EU 28 Source: Eurostat Nov 14 -5 -4 -3 -2 -1 0 1 2 3 4 08 Q1 09 Q1 10 Q1 11 Q1 12 Q1 13 Q1 14 Q1 % GDP for the EU 28 countries at constant prices quarter vs. same quarter of last year
  • 5. | Economic Indicators | 5 Economic Indicators – GDP EU 28 Source: Eurostat Nov 14 -2,5 -2 -1,5 -1 -0,5 0 0,5 1 08 Q1 09 Q1 10 Q1 11 Q1 12 Q1 13 Q1 14 Q1 % GDP for the EU 28 countries at constant prices quarter on quarter
  • 6. | Economic Indicators | 6 Economic Indicators –EU 28 Consumer Price Index Source: Eurostat Nov 14 0 0,5 1 1,5 2 2,5 3 3,5 4 4,5 08/1 09/1 10/1 11/1 12/1 13/1 14/1 15/1 0,5 % The harmonized index of consumer prices is the result of the collaboration between Eurostat and National Statistical Institutes of the Member States.
  • 7. 7 | Economic Indicators | Economic Indicators – ECB interest rate Source: ECB, FED, Eurostat Nov 14 Oct ; 0,4 Nov ; 0,05 Nov ; 0,25 -0,5 0,0 0,5 1,0 1,5 2,0 2,5 3,0 3,5 4,0 4,5 Jan 08 July 08 Jan 09 Jul.09 Jan 10 Jul.10 Jan 11 July 11 Jan 12 Jul.12 Jan 13 Jul.13 Jan 14 Jul.14 Jan 15 % ECB short-term rate Eurozone inflation FED rate
  • 8. | Economic Indicators | 8 Economic Indicators –EU 28 Unemployment Rate Source: Eurostat Nov 14 10,1 6 7 8 9 10 11 12 Jan 08 Jan 09 Jan 10 Jan 11 Jan 12 Jan 13 Jan 14 Jan 15 % Unemployment rate for EU 28 countries
  • 9. | Economic Indicators | 9 Economic Indicators – Industrial Confidence Ind EU Source: Eurostat Nov 14 -40 -35 -30 -25 -20 -15 -10 -5 0 5 10 Jan 08 Jan 09 Jan 10 Jan 11 Jan 12 Jan 13 Jan 14 Jan 15 Industrial confidence within EU 28 improved slightly in October, breaking the downwards trend of the previous months. The Industrial Confidence Indicator is the arithmetic average of the answers to the questions on production expectations, order books and stocks.
  • 10. | Economic Indicators | 10 Economic Indicators – Consumer Confidence Ind EU Source: Eurostat Nov 14 Consumer Confidence within EU 28 improved slightly in October, breaking the negative trend of the previous months. -35 -30 -25 -20 -15 -10 -5 0 Jan 08 Jan 09 Jan 10 Jan 11 Jan 12 Jan 13 Jan 14 Jan 15 The Consumer Confidence Indicator is the arithmetic average of the answers to the questions on the financial situation of households and general economic situation (past and future) together with that on the advisability of making major purchases.
  • 11. | Economic Indicators | 11 Economic Indicators – Capacity Utilization in Manufacturing Industry in % - EU 27 Source: Eurostat Nov 14 60 65 70 75 80 85 04Q1 05Q1 06Q1 07Q1 08Q1 09Q1 10Q1 11Q1 12Q1 13Q1 14Q1 80,3 % The capacity utilization in manufacturing industry gives the level of capacity utilization in percent, as assessed by managers in manufacturing industry.
  • 12. | Economic Indicators | 12 Ifo Data
  • 13. | Economic Indicators | 13 Economic Indicators – IFO World Economic Climate Source: IFO Nov 14 The Ifo World Economic climate deteriorated in Q4 2014. The upswing in the world Economy is suffering a setback. This indicator is being updated on a quarterly basis.
  • 14. | Economic Indicators | 14 Economic Indicators – IFO European Economic Climate Source: IFO Nov 14 The economic climate in Europe showed a marked decline in Q4 2014. This indicator is being updated on a quarterly basis.
  • 15. | Economic Indicators | 15 Economic Indicators – IFO NA Economic Climate Source: IFO Nov 14 This indicator is being updated on a quarterly basis.
  • 16. | Economic Indicators | 16 Economic Indicators – IFO Asia Economic Climate Source: IFO Nov 14 This indicator is being updated on a quarterly basis.
  • 17. | Economic Indicators | 17 Economic Indicators – GDP Forecast Euro Area Source: IFO Oct 14
  • 18. | Economic Indicators | 18 Economic Indicators – GDP Forecast Germany Source: IFO Oct 14
  • 19. | Economic Indicators | 19 Economic Indicators – Exchange rate $ vs € Source: IFO Sept 14
  • 20. | Economic Indicators | 20 Economic Indicators – Ifo business situation and 6 month expectations Source: IFO Nov 14 75 80 85 90 95 100 105 110 115 Jan 08 Jan 09 Jan 10 Jan 11 Jan 12 Jan 13 Jan 14 Jan 15 80 85 90 95 100 105 110 115 120 125 Jan 08 Jan 09 Jan 10 Jan 11 Jan 12 Jan 13 Jan 14 Jan 15 Business situation 6 months expectations The IFO-Institut für Wirtschaftsforschung business situation index shows the current evaluation of the economic situation, while the 6 month expectations index shows the expectations of the companies for the next 6 months. Over 7000 companies are being interviewed. The Ifo Business Climate Index for Germany continued to fall in October. Assessments of the current business situation were once again less favorable than last month. Expectations with regard to the six-month business outlook continued to cloud over. The outlook for the German economy deteriorated once again.
  • 21. | Economic Indicators | 21 Economic Indicators – IFO Assessment of Current Business Situation Source: IFO Nov 14 The Ifo Business Climate Index for Germany continued to fall in October. Assessments of the current business situation were once again less favorable than last month. Expectations with regard to the six-month business outlook continued to cloud over. The outlook for the German economy deteriorated once again.
  • 22. | Economic Indicators | 22 Economic Indicators – IFO business climate index printing industry Source: IFO Nov 14, bundesverband druck und medien -60 -50 -40 -30 -20 -10 0 10 20 Jan 08 Jan 09 Jan 10 Jan 11 Jan 12 Jan 13 Jan 14 Jan 15 The IFO-Institut für Wirtschaftsforschung business climate index for the printing industry is based on a monthly representative questionnaire to 300 German printers. The business climate within the printing industry deteriorated from +7 to -6 in October
  • 23. | Economic Indicators | 23 Economic Indicators – IFO business climate index printing industry The IFO-Institut für Wirtschaftsforschung business climate index for the printing industry is based on a monthly representative questionnaire to 300 German printers. Business Development at German Printers – October 2014:  The assessment of the current business situation in the printing industry decreased somewhat from +21 to now +17, keeping its second highest level since the begin of the year.  The business climate – an indicator for the development in the next quarter – came down by 13%points.  The business expectations for the coming 6 months deteriorated significantly Source: IFO Nov 14, bundesverband druck und medien
  • 24. | Economic Indicators | 24 Zenith Data
  • 25. | Economic Indicators | 25 Global Advertising Growth Source: ZenithOptimedia 9/14
  • 26. | Economic Indicators | 26 Regional Advertising Development Source: ZenithOptimedia 9/14
  • 27. | Economic Indicators | 27 Global Advertising Markets Source: ZenithOptimedia 9/14
  • 28. | Economic Indicators | 28 Advertising by medium Source: ZenithOptimedia 9/14