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Public Relations in

NONPROFITS:
what’s your story?
About Ozarks Food Harvest
this is where i try to convince you to host a food drive

My job at Ozarks Food Harvest

hint: essentially herding cats
Public Relations in nonprofits

essential elements to tell your organization’s story
Tips for landing that first internship or job

i hope you like hard work
200
food banks
nationwide

every
county
in US

61,000
agencies

37 million
Americans
fed
annually
1. Donations are made
2. Food is stored
3. Food is moved
4. Food reaches those in need
food sources
government
commodities

food
drives

purchased
food

corporate
food
donors

where the food goes
children’s
programs

hunger
relief
partners

mobile
food
pantry
outreach to
new drives

promotional
support

logistics

donor
appreciation

event
planning

creating
marketing
materials

spreading
awareness
similarities to other types of PR
appreciation
of
stakeholders

differences from other types of PR

many
hats

media
relations

audience

deadlines
& details

daily
working
environment
work
hard

get
online

(in a good
way)

always
ask
questions

know
your
strengths

learn
to write

know your
weaknesses
http://workingatanonprofit.tumblr.com/post/57784833072/when-there-is-leftoveralcohol-at-a-fundraising-event
http://workingatanonprofit.tumblr.com/post/57784294167/when-a-big-donationcomes-in-and-it-s-unrestricted
http://workingatanonprofit.tumblr.com/post/57784018225/when-you-spend-45minutes-trying-to-pull-a-report-in
http://workingatanonprofit.tumblr.com/post/57697722391/when-the-developmentdepartment-has-to-talk-to-the

http://workingatanonprofit.tumblr.com/post/57008031382/when-someone-offersto-donate-desktop-computers-running

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PR Storytelling Nonprofits Food Banks

Notes de l'éditeur

  1. MSU PR grad, took JLK’s class. Wrote for NewsLeader,
  2. intern at OFH for 1 yr then food drive coord at OFH for almost 2 yrs now
  3. FA Food banks;
  4. Weekend Backpack, Summer Food and Kids CaféCrosslines, the Kitchen, Salvation Army, low in come day cares/senior centersMFP goes into low income communities
  5. Outreach – themes, incentives, explaining WHY someone should helpEVERY donor gets a TYFDs are essentionally little events that need various levels of attention – up to 70 at one timeCreating marketing materials – for OFH, Food Drives AND for hostsPromo support – posters, etcLogisitcs – btwn host and operationsSpreading awareness – talks like this
  6. Show Hootsuite,
  7. Get online: Get published if you can!