SlideShare une entreprise Scribd logo
1  sur  4
Sara McGranaghan

Manchester Evening News
Sara McGranaghan
Sara McGranaghan
Characters
On the front cover, the main image is a mid-shot of a middle-aged man who represents a villain. He has
been convicted of animal cruelty after abusing his dog. He does not appear to be very friendly and looks
intimidating. His facial expression shows him to be extremely angry and as he is pointing threateningly
towards the camera. He is described as a "thug" in the headline which suggests how he is the villain and
violent. Passersby intervened in the incident by restraining the man and waiting for the police. These
people can be seen as heroes here as they were protecting an innocent animal.
On page 1 there is a typical mug shot of a man who is exhibiting similar stereotypical features of a
criminal. He has been convicted for fraud and is labeled an "ATM scam man" showing that he is a villain
who has been found guilty of stealing money. He is bald and possesses a hostile stare which makes him
appear extremely villainous. His facial expressions are emotionless, suggesting how he is a malicious
character.
Two guests in the Manchester Hilton Hotel were arrested after a "breakfast bust-up" took place. The
two arrested culprits represent the villains within this story as their behavior was uncivilized towards
staff and police members. The police arrived to control the situation so are considered the heroes. The
staff in the Hilton received "personal remarks" as the villains were "swearing loudly" towards them. This
portrays them as being the victims in the situation as they are innocent and handled the situation very
well considering the abusive that they received.
Iconography
On the front cover there is a Manchester United player: MarouaneFellani and a Manchester City player:
Vincent Kompany. Both of these footballers are iconic of the football teams they play for as they are
very famous. The colours red and blue signify each football team, which are the two main supported
teams in Manchester. Football is a very popular sport within Manchester and these iconic figures would
encourage people to buy the newspaper as they are both recognizable.
On the second page there is an image of The Hilton Hotel which is a very iconic building in Manchester.
The Beetham tower is a very popular tourist destination and is known for being extremely modern as it
is built out of glass. The building is recognizable as it is the tallest building in Manchester and so helps
anchor the audience in terms of the newspaper being local. There is another close up image of the
Hilton Hotel which shows the name and logo of the branch of hotels. This is iconic for the Hilton Hotel as
readers will see this logo and straight away be able to identify it with the well-known hotel company.
Also on the second page there is another image of the football player Paul Scholes who plays for
Manchester United. It shows him wearing a Manchester United shirt presenting the logo which is iconic
for Manchester. This relates back to the genre of the newspaper being local as most people in
Manchester will be familiar with who Paul Scholes is and what he represents.
Setting
On the second page there is an image of Hilton Hotel, which is a key building in Manchester. This shows
that the story is one that is centred in the city of Manchester. It also shows that the newspaper is a local
one as this is very famous building andis widely known for being in Manchester City Centre.
Sara McGranaghan
Mise en scene over both pages also signifies the setting as the football shirts that the footballers are
wearing convey the logos of the two main Manchester teams.
Narrative events
The man who has been convicted of animal cruelty on the front cover demonstrates Todorov’s 2nd stage
of disruption as he wrongly harmed his pet in public. The 5th stage, the restoration of equilibrium is
shown in this article also as civilians who witnessed the crime decided to take the incident into their
own hands by stopping him. The police then arrived and arrested the man, resolving the situation and
punishing him for his crime. The headline for this story ‘THUGS HORROR ATTACK ON HIS OWN DOG’
demonstrates Barthes hermeneutic code as it creates questions for the reader, wondering what has
happened. This creates a narrative enigma for the audience which will encourage them to read the
article in order to find out what has happened in the story.
Levi strauss’theory of opposition is also shown in this article as the dog is very weak and vulnerable in
comparison to the fully grown man. This creates an opposition of weak and strong as the dog is unable
to defend itself against anextremely dangerous and violent man.
Technical codes
The headline on the front page ‘THUGS HORROR ATTACK ON HIS OWN DOG’ is big and bold, standing
out from the page. This suggests it is a big story, due to it being so horrific so it takes the centre of the
front page. The image with this story is in the terminal area, which puts an emphasis on the headline
rather than the image. Also, as the photograph is quite large the reader will be drawn to looking at it
regardless.
The Guttenberg principle has been used on the newspaper as the masthead has been conventionally
placed in the primary optical area, allowing readers to easily recognize it. As sport is a popular topic, the
Manchester United and Manchester City story is also in the primary optical area. This will catch a
reader’s eye and encourage them to read the newspaper as both football teams are iconic of
Manchester.
There is quite a bright colour scheme on the newspaper as red, yellow and blue are each used. This
creates an informal look for the newspaper, but makes it attention grabbing.

Contenu connexe

En vedette (12)

Is 201 presentation_2_moore's_law[1]
Is 201 presentation_2_moore's_law[1]Is 201 presentation_2_moore's_law[1]
Is 201 presentation_2_moore's_law[1]
 
Media evaluation music mag ew
Media evaluation music mag ewMedia evaluation music mag ew
Media evaluation music mag ew
 
Ubide
UbideUbide
Ubide
 
Intelligence, Light, Truth in RUSSIAN
Intelligence, Light, Truth in RUSSIANIntelligence, Light, Truth in RUSSIAN
Intelligence, Light, Truth in RUSSIAN
 
Typebook fbf
Typebook fbfTypebook fbf
Typebook fbf
 
INnovatespace
INnovatespaceINnovatespace
INnovatespace
 
5S Dan Civilization
5S Dan Civilization 5S Dan Civilization
5S Dan Civilization
 
Agama dan masyarakat
Agama dan masyarakatAgama dan masyarakat
Agama dan masyarakat
 
Newspaper analysis 1
Newspaper analysis 1Newspaper analysis 1
Newspaper analysis 1
 
лига презентация бп
лига   презентация бплига   презентация бп
лига презентация бп
 
Session 37 Mats Riehm
Session 37 Mats RiehmSession 37 Mats Riehm
Session 37 Mats Riehm
 
11. group presentation draft 2
11. group presentation draft 211. group presentation draft 2
11. group presentation draft 2
 

Similaire à Newspaper analysis 1

Newspaper analysis
Newspaper analysis Newspaper analysis
Newspaper analysis
robynclemans
 
The Things They Carried Essay Topics
The Things They Carried Essay TopicsThe Things They Carried Essay Topics
The Things They Carried Essay Topics
Mandy Montandon
 
Of Mice And Men Essay Conclusion
Of Mice And Men Essay ConclusionOf Mice And Men Essay Conclusion
Of Mice And Men Essay Conclusion
kqgcnxejd
 
The House On Mango Street Essay.pdf
The House On Mango Street Essay.pdfThe House On Mango Street Essay.pdf
The House On Mango Street Essay.pdf
Alyssa Ingoldsby
 
Newspaper analysis 3
Newspaper analysis 3Newspaper analysis 3
Newspaper analysis 3
robynclemans
 
Daily Mirror representations examples 2021.pdf
Daily Mirror representations examples 2021.pdfDaily Mirror representations examples 2021.pdf
Daily Mirror representations examples 2021.pdf
ssuser6e1891
 
Newspaper analysis 2
Newspaper analysis 2Newspaper analysis 2
Newspaper analysis 2
OliviaLyons
 
Romeo Character Analysis Essay. 018 Romeo Character Traits Essay Research Pap...
Romeo Character Analysis Essay. 018 Romeo Character Traits Essay Research Pap...Romeo Character Analysis Essay. 018 Romeo Character Traits Essay Research Pap...
Romeo Character Analysis Essay. 018 Romeo Character Traits Essay Research Pap...
Susan Belcher
 

Similaire à Newspaper analysis 1 (16)

Newspaper analysis
Newspaper analysis Newspaper analysis
Newspaper analysis
 
Newspaper ideas report
Newspaper ideas reportNewspaper ideas report
Newspaper ideas report
 
Newspaper ideas report
Newspaper ideas reportNewspaper ideas report
Newspaper ideas report
 
Newspaper ideas report
Newspaper ideas reportNewspaper ideas report
Newspaper ideas report
 
The Things They Carried Essay Topics
The Things They Carried Essay TopicsThe Things They Carried Essay Topics
The Things They Carried Essay Topics
 
Newspaper analysis 3
Newspaper analysis 3Newspaper analysis 3
Newspaper analysis 3
 
Of Mice And Men Essay Conclusion
Of Mice And Men Essay ConclusionOf Mice And Men Essay Conclusion
Of Mice And Men Essay Conclusion
 
The House On Mango Street Essay.pdf
The House On Mango Street Essay.pdfThe House On Mango Street Essay.pdf
The House On Mango Street Essay.pdf
 
Newspaper analysis 3
Newspaper analysis 3Newspaper analysis 3
Newspaper analysis 3
 
Daily Mirror representations examples 2021.pdf
Daily Mirror representations examples 2021.pdfDaily Mirror representations examples 2021.pdf
Daily Mirror representations examples 2021.pdf
 
C1SA Newspapers Daily Mirror (2021 onwards) context language representation a...
C1SA Newspapers Daily Mirror (2021 onwards) context language representation a...C1SA Newspapers Daily Mirror (2021 onwards) context language representation a...
C1SA Newspapers Daily Mirror (2021 onwards) context language representation a...
 
Newspaper analysis 2
Newspaper analysis 2Newspaper analysis 2
Newspaper analysis 2
 
Boston bomber paper
Boston bomber paperBoston bomber paper
Boston bomber paper
 
Photojournalism.pptx
Photojournalism.pptxPhotojournalism.pptx
Photojournalism.pptx
 
Romeo Character Analysis Essay. 018 Romeo Character Traits Essay Research Pap...
Romeo Character Analysis Essay. 018 Romeo Character Traits Essay Research Pap...Romeo Character Analysis Essay. 018 Romeo Character Traits Essay Research Pap...
Romeo Character Analysis Essay. 018 Romeo Character Traits Essay Research Pap...
 
The guardian 2
The guardian 2The guardian 2
The guardian 2
 

Plus de SaraMcgranaghan (20)

Evaluation q2
Evaluation q2Evaluation q2
Evaluation q2
 
Evaluation question 2
Evaluation question 2Evaluation question 2
Evaluation question 2
 
Evaluation q2
Evaluation q2Evaluation q2
Evaluation q2
 
Evaluation q2 visual
Evaluation q2 visualEvaluation q2 visual
Evaluation q2 visual
 
Survey
SurveySurvey
Survey
 
Radio advert analysis 3
Radio advert analysis 3Radio advert analysis 3
Radio advert analysis 3
 
Radio advert analysis 2
Radio advert analysis 2Radio advert analysis 2
Radio advert analysis 2
 
Radio advert analysis 2
Radio advert analysis 2Radio advert analysis 2
Radio advert analysis 2
 
Radio advert analysis 3
Radio advert analysis 3Radio advert analysis 3
Radio advert analysis 3
 
Radio advert analysis 2
Radio advert analysis 2Radio advert analysis 2
Radio advert analysis 2
 
Radio advert analysis 1
Radio advert analysis 1Radio advert analysis 1
Radio advert analysis 1
 
Radio advert analysis 1
Radio advert analysis 1Radio advert analysis 1
Radio advert analysis 1
 
Radio advert analysis 1
Radio advert analysis 1Radio advert analysis 1
Radio advert analysis 1
 
Evaluation q1
Evaluation q1Evaluation q1
Evaluation q1
 
Evaluation q1
Evaluation q1Evaluation q1
Evaluation q1
 
Newspaper stories
Newspaper storiesNewspaper stories
Newspaper stories
 
Focus group summary of finished product
Focus group summary of finished productFocus group summary of finished product
Focus group summary of finished product
 
Production diary
Production diaryProduction diary
Production diary
 
Production diary
Production diaryProduction diary
Production diary
 
Newspaper stories
Newspaper storiesNewspaper stories
Newspaper stories
 

Dernier

Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
amitlee9823
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
amitlee9823
 
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂EscortCall Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
dlhescort
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
lizamodels9
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
dollysharma2066
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
amitlee9823
 

Dernier (20)

Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
 
Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)-  A new venture conceptBusiness Model Canvas (BMC)-  A new venture concept
Business Model Canvas (BMC)- A new venture concept
 
Phases of Negotiation .pptx
 Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂EscortCall Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
 
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLBAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
 
Whitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
Whitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLWhitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
Whitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
 
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
 
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort ServiceMalegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
 
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
 

Newspaper analysis 1

  • 3. Sara McGranaghan Characters On the front cover, the main image is a mid-shot of a middle-aged man who represents a villain. He has been convicted of animal cruelty after abusing his dog. He does not appear to be very friendly and looks intimidating. His facial expression shows him to be extremely angry and as he is pointing threateningly towards the camera. He is described as a "thug" in the headline which suggests how he is the villain and violent. Passersby intervened in the incident by restraining the man and waiting for the police. These people can be seen as heroes here as they were protecting an innocent animal. On page 1 there is a typical mug shot of a man who is exhibiting similar stereotypical features of a criminal. He has been convicted for fraud and is labeled an "ATM scam man" showing that he is a villain who has been found guilty of stealing money. He is bald and possesses a hostile stare which makes him appear extremely villainous. His facial expressions are emotionless, suggesting how he is a malicious character. Two guests in the Manchester Hilton Hotel were arrested after a "breakfast bust-up" took place. The two arrested culprits represent the villains within this story as their behavior was uncivilized towards staff and police members. The police arrived to control the situation so are considered the heroes. The staff in the Hilton received "personal remarks" as the villains were "swearing loudly" towards them. This portrays them as being the victims in the situation as they are innocent and handled the situation very well considering the abusive that they received. Iconography On the front cover there is a Manchester United player: MarouaneFellani and a Manchester City player: Vincent Kompany. Both of these footballers are iconic of the football teams they play for as they are very famous. The colours red and blue signify each football team, which are the two main supported teams in Manchester. Football is a very popular sport within Manchester and these iconic figures would encourage people to buy the newspaper as they are both recognizable. On the second page there is an image of The Hilton Hotel which is a very iconic building in Manchester. The Beetham tower is a very popular tourist destination and is known for being extremely modern as it is built out of glass. The building is recognizable as it is the tallest building in Manchester and so helps anchor the audience in terms of the newspaper being local. There is another close up image of the Hilton Hotel which shows the name and logo of the branch of hotels. This is iconic for the Hilton Hotel as readers will see this logo and straight away be able to identify it with the well-known hotel company. Also on the second page there is another image of the football player Paul Scholes who plays for Manchester United. It shows him wearing a Manchester United shirt presenting the logo which is iconic for Manchester. This relates back to the genre of the newspaper being local as most people in Manchester will be familiar with who Paul Scholes is and what he represents. Setting On the second page there is an image of Hilton Hotel, which is a key building in Manchester. This shows that the story is one that is centred in the city of Manchester. It also shows that the newspaper is a local one as this is very famous building andis widely known for being in Manchester City Centre.
  • 4. Sara McGranaghan Mise en scene over both pages also signifies the setting as the football shirts that the footballers are wearing convey the logos of the two main Manchester teams. Narrative events The man who has been convicted of animal cruelty on the front cover demonstrates Todorov’s 2nd stage of disruption as he wrongly harmed his pet in public. The 5th stage, the restoration of equilibrium is shown in this article also as civilians who witnessed the crime decided to take the incident into their own hands by stopping him. The police then arrived and arrested the man, resolving the situation and punishing him for his crime. The headline for this story ‘THUGS HORROR ATTACK ON HIS OWN DOG’ demonstrates Barthes hermeneutic code as it creates questions for the reader, wondering what has happened. This creates a narrative enigma for the audience which will encourage them to read the article in order to find out what has happened in the story. Levi strauss’theory of opposition is also shown in this article as the dog is very weak and vulnerable in comparison to the fully grown man. This creates an opposition of weak and strong as the dog is unable to defend itself against anextremely dangerous and violent man. Technical codes The headline on the front page ‘THUGS HORROR ATTACK ON HIS OWN DOG’ is big and bold, standing out from the page. This suggests it is a big story, due to it being so horrific so it takes the centre of the front page. The image with this story is in the terminal area, which puts an emphasis on the headline rather than the image. Also, as the photograph is quite large the reader will be drawn to looking at it regardless. The Guttenberg principle has been used on the newspaper as the masthead has been conventionally placed in the primary optical area, allowing readers to easily recognize it. As sport is a popular topic, the Manchester United and Manchester City story is also in the primary optical area. This will catch a reader’s eye and encourage them to read the newspaper as both football teams are iconic of Manchester. There is quite a bright colour scheme on the newspaper as red, yellow and blue are each used. This creates an informal look for the newspaper, but makes it attention grabbing.