Andrew Goodwin's theory proposes that music videos demonstrate six main points:
1. Music videos demonstrate the genre characteristics of the song.
2. There is a relationship between the lyrics and visuals in a music video.
3. There is a relationship between the music and the visuals in a music video.
4. Music videos feature multiple close-up shots of the main artist.
5. Voyeurism, especially of females, often plays a major role in music videos.
6. Music videos may contain intertextual references to other media texts.
2. Goodwin’s Point
1. Music Video
demonstrate genre
characteristics.
Evidence (image/screen
grab)
Evaluation of its
use/importance-what do you
think?
Jay-z’s song ‘girls, girls, girls’
emphasises the characteristics
deemed acceptable for the rap
culture. As he continually raps
about girls all over the globe.
Women from different countries
appear in the video. His stage
performance is to be a macho
man.
GOODWIN’S THEORY OF MUSIC
VIDEOS
3. Goodwin’s Point
2. The relationship
between lyrics and
visuals
Evidence (image/screen
grab)
Evaluation of its
use/importance-what do you
think?
In the music video of Chris
Brown don’t wake me up he is
seen lying on a bed and being
awoken by a female. The lyrics
he sings about are also viewed
visually by the audience
3. There is a
relationship between
music and Visuals.
Tinie Tempha’s song Miami to Ibiza
uses great jump cuts between each
shot showing the link between the
beat of the music and the visuals
produced.
GOODWIN’S THEORY OF MUSIC
VIDEOS
4. Goodwin’s Point
4. Star image, multiple
close-up shots of the
main artist or vocalist.
Evidence (image/screen grab) Evaluation of its use/importance-
what do you think?
In Miley Cyrus’ We can’t stop
shows multiple close up shots of
Miley’s trade mark tongue
sticking out as well as her
twerking in multiple shots.
5.Voyeurism often plays
a major part, especially
in relation to females.
In the music Video for Gimme the
light by Sean Paul, the male dancer is
watching the women dance in front
of him in an explicit manner. He
looks intrigued as she dances in front
of him. This shows the audience that
the female dancers main role is to
entertain the male dancer.
GOODWIN’S THEORY OF MUSIC
VIDEOS
5. Goodwin’s Point
6. Intertextual
references to other
media texts maybe
present.
Evidence (image/screen
grab)
Evaluation of its
use/importance-what do you
think?
In the Music video For Keri
Hillson’s Knock You down.
Kanye West raps about Nasa and
a split screen is used showing
what he is talking about and a
Nasa rocket blasting off.
GOODWIN’S THEORY OF MUSIC
VIDEOS
