Are you happy with your results on LinkedIn? LinkedIn has quickly earned its reputation as the top B2B social networking destination. The platform offers multiple marketing opportunities, but which tools are right for you and your business? Though this presentation you'll learn why your personal brand matters and how to build your own brand on LinkedIn while building your company brand. The presentation illustrates how LinkedIn’s latest tools can complement your business goals and help you increase your bottom line, grow your connections, and showcase your work. When you view this educational workshop, you'll discover: • The secret sauce to strengthening your personal brand and why it matters • How to leverage paid content ads and sponsored updates • Tips and tricks to optimize your LinkedIn profile and increase visibility • How to monitor and track performance and conversations to deliver ongoing results

1. Building Your Professional and Personal Brand
LinkedIn:

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Overview
Get ready to take your social media marketing to the
next level and discover the vast opportunities that await
– increase awareness, influence perception, generate
leads, and ultimately drive revenue with LinkedIn.

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Growing Power of LinkedIn
• LinkedIn has quickly earned its reputation as the top
B2B social networking destination
• The site boasts more than 277 million users
worldwide
• No. 1 on Forbes’ Fast Tech 25 list of America’s
fastest-growing tech companies
• 50% of the Fortune 100 use LinkedIn Marketing
Solutions
Sources: Bloomberg.com, LinkedIn.com

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LinkedIn Self-Service Advertising
Sponsored updates are company page updates which are promoted by a
brand through campaign manager (private dashboard).
Target Audience:
• Location (country, state, city)
• Company (name, industry, size)
• Job (title, function, seniority)
• Exclude locations, companies, job titles
Two Payment Models:
• Pay-per-click (CPC)
• Pay-per-1,000 impressions (CPM)
Minimum Costs:
• Minimum daily budget is $10/day
• Minimum CPC bid is $2/click
• Minimum CPM bid is $2/1,000 impressions
• One-time $5 start-up fee

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LinkedIn Self-Service Advertising

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Sponsored Stories
Source: LinkedIn

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Sponsored Stories
Source: LinkedIn

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Sponsored Stories
Source: LinkedIn

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Sponsored Stories
Source: LinkedIn

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Sponsored Stories
Source: LinkedIn

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Sponsored Stories
Source: LinkedIn

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LinkedIn Marketing Solutions
With LinkedIn Display Advertising, you are
assigned a LinkedIn account manager.
Type of Display Ads:
• Medium Rectangle
• Skyscraper
• Text Link
• Leaderboard
Target Audience
One Payment Model: CPM
Minimum Spend: A single campaign
is $25k or $25k per quarter for a
dedicated LinkedIn account manager

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LinkedIn Marketing Solutions
With Sponsored InMail, you are also
assigned a LinkedIn account manager.
How it Works:
• Direct to inbox
• Notifications
• 100% share of voice
• Flexible format
• Call-to-action button
• Company page widgets
• Share button
• Select target audience
One Payment Model: CPM
Minimum Spend: A single campaign
is $25k or $25k per quarter for a
dedicated LinkedIn account manager

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LinkedIn in a Mobile World
Reinvent. Redefine. Reimagine.
Mobile Stats:
• Sees 38% of unique visits from mobile
• LinkedIn expects to have its “mobile
moment” with 50% visits via mobile
• Mobile/desktop users are 2.5 times as
active as desktop-only users
• 72% of people in US watch or read
news via mobile
LinkedIn Multi-App Strategy:
• LinkedIn app for all smartphones
• New version of iPad app
• Revamped its Pulse mobile news app
Source: LinkedIn Webinar

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LinkedIn in a Mobile World

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Showcase Pages

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Showcase Pages
Create a page for aspects of your
business with their own messages and
audience segments to share with.
How To Get Started:
1. Identify business areas to
showcase
2. Click the "Edit" menu on your
company page
3. Select "Create a Showcase Page“
4. Add imagery, description, URL, etc.
5. Now you are ready to start sharing
your content
Source: LinkedIn

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New Company Page Analytics

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LinkedIn Profiles
Reasons why you should optimize your LinkedIn
profile regularly:
• Millions of members
• Today it is assumed you have a LinkedIn profile
• Shows up at the top of Google search
• People are searching for you
• Packed with invaluable resources
• Stay ultra-current
• Automatically remain connected
• Efficient way to manage your network
• Ultimate personal branding platform
• 24/7 representation of your knowledge
and achievements
Source: LinkedIn

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Secret Sauce to All-Star Status
• Use a professional headshot
• Optimize your headline
• Add keywords
• Multiple titles
• Sell yourself with visual and written content
• Become a LinkedIn influencer
• Take advantage of publishing platform
• Showcase your experience, projects, test
scores, certifications, awards, expertise, education, groups, etc.
• Describe job positions
• Get connected
• Grow your connections (10 Simple Tips to Double your LinkedIn
Connections)

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Secret Sauce to All-Star Status

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LinkedIn Publishing Platform
Source: TechCrunch

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Beef Up Your Summary and Experience

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Beef Up Your Summary and Experience

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Promote Teamwork and Strengthen Connections

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Properly Utilize
Skills/Expertise/Recommendations

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Who’s viewed your profile?

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LinkedIn Contacts
• Sync your email address books
and calendars
• Remember what is most important
about your contacts
• Add notes about your contacts
• Set reminders to stay in touch
• Save a history of your conversations
and meetings
Get started:
http://contacts.linkedin.com/
Source: http://contacts.linkedin.com/

29. 50 W. Liberty St., Ste. 800, Reno, NV 89501 | 775.883.6000 phone | noblestudios.com