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10 tips for engaging your audience in social media
1. Social media lets you promote your content, expand awareness of
your brand, and engage easily with your customers and potential
customers.
2.
Start updating your “About”
pages on your websites, and all
your social media profiles.
Your About pages, Contact
pages and Social Media profiles
are great places to cross
promote.
Use Specific Landing Pages for
each social media profile
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When you share any content,
always provide a little blurb to
help pique interest and make
your audience curious.
You might say something like
"Pay special attention to tip
number 2" in your promotions.
Ask them "What's your favorite
tip? Come back and share in the
comments."
4. There are so many forms of content to choose from:
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Images
Text
eBooks
Articles
Infographics
Memes
Videos
5.
"share this with your friends“
"comment if you disagree, like if
you agree“
"buy now“
Don't have too many choices,
but always include one, and
make it different than the last
time.
6.
We often get so tied up with
automation that we forget to
engage with people.
If you outsource, they don't
need to act like robots. Let them
show their personality too.
Stay on message, but let your
personality show through.
7. What is your audience interacting with the most?
Know what the numbers say and
use that information to increase
your efforts in a smart way and
do more of what is working.
Rely on the facts and figures
that you can obtain.
8. •
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Did you know that there are
custom apps that you can use
for Facebook that will help you
run contests and more? Try
Heyo to create mobile optimized
campaigns for Facebook.
Want to create Facebook Tabs,
awesome cover photos,
scheduled posts and more? Try
Pagemodo.com.
9.
Apps on your smartphone
enable you to speak with your
audience at all times.
Post from different locations; it
shows that you're a busy person
who cares about your audience.
Use apps to schedule weekend
updates.
10. Metadata is information that
essentially summarizes data on
your site, like the
title, description, author, date and
other things such as identifying
images and more.
It might not be looked at by search
engines but it can be read and
acted on by people.
11.
Send out a survey, answer
questions, and more to find out
what your connections what.
The more you give them what
they want, the more they're
likely to engage with you in
social media.