1. Group Synergy by Lee Yoder Sarah Brenner Brandon Lucas Devin Scroggins Kara Kelley

2. Situation Analysis Customer Competitor S.W.O.T.

3. Marketing Plan Objectives Increase revenues Set up new contracts Implement training Offer special sales

4. Marketing Strategy Strategy 1: Design graphic tee specifically for Ball State. Strategy 2: Add tennis shoes to American Eagle product line. Strategy 3: Develop an incentive program and better training for employees. Strategy 4: Offer discounts for customers and non-customers. Additional items

5. Strategy 1 Design graphic tee specifically for Ball State. Product Price Place Promotion

6. Strategy 2 Add tennis shoes to American Eagle product line. Product Price Place Promotion

7. Strategy 3 Develop an incentive program and better training for employees Product Price Place

8. Strategy 4 Offer discounts for customers and non-customers. Product Price Promotion

9. Additional Items Muncie phone book Display cases in Muncie Mall

10. Implementation and Control Implementation Problems Control

11. Survey 70 Ball State students 8 questions Conducted from October- November 2008

12. Review Situation Analysis Marketing Plan Objective Marketing Strategy Implementation and Control Survey

13. Questions?