Sport Marketing and Media

1. Keep Driving Forward
Sarah Crosby
Project &
Portfolio 1
August 25th, 2019

2. Who is Sarah Crosby?
Born and Raised in a small town in
Western Kansas
Core Values:
Loyalty
Respect
Fortitude
A strong work ethic has always been
instilled in me and continues to be the
reason I push hard everyday.

3. What industry do I want to work in?
Marketing Manager:
Plan, direct, coordinate marketing
policies & programs
Brand Manager
Business Development Director
Marketing Coordinator
I always approach anything
I do 110%

4. Target Audience:
Hiring Manager with Under Armor
Chief Marketing & Commercial Officer at MILB
Hiring Manager with the Oklahoma City Dodgers

5. Career Goals:
Short Term:
Continue to Network
Mid Term:
Gain as much knowledge as possible
to sharpen my skills
Become a Marketing Coordinator or Marketing
Director for a MLB team
Long Term:
Become a Sports Agent for MLB Clients

6. Skills:
Active Listening
Reading Comprehension
Critical Thinking
Sales and Marketing Experience
Sales Manager Experience
Customer Service Experience

7. My Promise:
I want to use my passion for social
media and customer service to help
marketing professionals in
MLB Franchises engage with their fans in ways
that humanize the team’s
brand and help build lasting, profitable
relationships

8. Accomplishments:
Retail Store Manager with Lids
Sports Group for 5 years
On Air Radio Sportscaster
Working towards Bachelor’s Degree in Sports
Marketing & Media

9. Competition:
Matt Freeman
Full Sail University Student majoring in
Sports Marketing and Media
Natalee Hall
BA in Marketing at Kansas State University
Marketing Coordinator at K-Stateonline.com

10. Competition:
Why should you hire me over the competition?
I always put work first
I never back down from a challenge
I always give my best and nothing less
I bring a diverse amount of skills to the table

11. Things that set me apart:
I absolutely love sports especially
baseball and football
I love to laugh and make other people laugh
I am the type of person that would give you the
shirt off my back if you needed it

12. Networking and Marketing
Volunteer at the College World Series in Omaha
Volunteer at the Pro Bowl in Orlando
Join Sports Marketing Group to Network

13. Professional Development:
What do I plan on doing to help
me to continue to develop?
Develop a strong online presence
Continue to develop my online portfolio website
Take in as much information from my instructors
while at Full Sail University

14. Sarah Crosby
If you are in need a personable
sports oriented
marketing professional then I am
you next team member.
Professionalism is what I
bring to everything.

15. Resources:
None (2019, August, 6) Retrieved from:
https://www.onetonline.org/link/summary/11-2021.00#menu
https://www.glassdoor.com/job-listing/manager-club-marketing-
mlb-com-JV_IC1132348_KO0,22_KE23,30.htm?
jl=3096432405&ctt=1567022075762&srs=EI_JOBS
https://www.linkedin.com/jobs/view/coordinator-marketing-at-
minor-league-baseball-1187517726
https://www.linkedin.com/in/matt-freeman-39204599/
https://www.linkedin.com/in/natalee-hall-950366146/