Andrew Salmon was the former CEO of UK-based online price comparison tool uSwitch.com. Furthermore, Andrew Salmon is one of the shareholders of EnCazip Turkey, an energy company that offers consumers a unique concept in that market.

1. Andrew Salmon
ONLINE PRICE COMPARISON GURU

2. uSwitch.com
 uSwitch.com was founded back in 2000 by Andrew Salmon and
George Milford Haven. It is one of the leading price comparison
sites in the UK to this day.
 It was a revolutionary idea at the time. It launched soon after the
UK’s gas and electricity markets became deregulated, which enabled
consumers to switch their energy providers - blowing the gas and
electricity markets wide open to competition.
 The website acted as a true consumer champion
 The company was sold in 2006 to an American media corporation
for £210 millon.

3. Encazip
 After the success of uSwitch.com Andrew Salmon and a group of
co-investers helped to found Encazip in 2015.
 Encazip has the same business model as uSwitch but adapted to the
Turkish market.
 It allows customers to compare tariffs online and switch their
electricity supplier in a market where energy de-regulation is just
beginning to take hold.
 There is a strong domestic demand, along with favourable
demographics.

4. The success formula
“Avoid the sales driven path which comparison tools
can succumb to, and sticking religiously to a policy of
offering unbiased information designed to really help
consumers”

5. The journey
STRATEGIC VISION
1996 1998
Gas market
deregulation
in UK
Electricity
market
deregulation
in UK
2000 2006
uSwitch sale
20152013
Energy market
deregulation
in turkey