Understand students' attitudes, behaviours and motivations and you've got yourself a comms plan. How to turn engagements into something more meaningful.
Sarah Bradley Head of Student Engagement and Communications at Oxford University Student Union for BrightonSEO 2018
4. Getting Millennial’s
Attention on
Social Media
Getting Millennial’s
Attention on
Social Media
Getting People who are
younger than us’
Attention on
Social Media
Getting Student’s
Attention on
Social Media
@SarahMBradley
8. • Tech reliance = search behaviour super
important
• Apps
• Social media masters so reviews and
customer opinion essential
• Not using social very well? They won’t
trust you
• Strong content creators = UGC dreams
• Story-based marketing important
• Impatient with tech = doesn’t load? Big
no-no
As a
general
rule…
Millennials
10. As a
general
rule…
Gen Z
• Business interaction even more
personal
• Authenticity is key. Earned beats
owned media for Gen Z
• Social Responsibility gets them
interested. Racial, gender and income
equality as well as environmental
issues.
• Sophisticated decision-makers =
content should match this
• Mobile-only (mobile-first is so 2011)
20. Sabbatical
Trustees
Alumni
SU Brand
perception
University
Colleges
Local Schools &
Colleges
Local
Community
Academic
Colleagues
University Brand
Perception (Federal
System)
Global
Community
StudentsProspective Students Partners
Campaig
ns
&
Support
ChampionsTOV
Collaborative
Relationship
Thought
Leadership
Social
Innovation
Empowerment
Equal
Opportunities
International
Students
Belonging
&
Wellbeing
Advice UK
Access
Outreach
Events