world IA slides

2. Sitting down +
Selfies +
Content
= ?

3. IA

4. Sitting down

5. There’s a time and a
place for dashing
about
@escmum

6. @escmum

7. @escmum

8. Stalk your users*
*sort of. In a polite,
respectful, legal way
@escmum

9. Stalk. n.
pursue or approach
stealthily
@escmum

10. @escmumCreative commons licence

11. Selfies

12. @escmum

13. 1.Have an open, respectful, mind
2.Go to several forums
3.Find patterns (respectfully)
4.Follow threads (respectfully)
@escmum

14. Who *are* all
these people?
@escmum

15. 5 forums gave me:
• content plan
• priority
• mental models
• journeys
@escmum

16. Clusters
@escmum

17. @escmum

18. Content

20. “…people act in part upon the
basis of myths, dogmas,
ideologies and ‘half-baked’
theories.”
@escmumhttp://ecsocman.hse.ru/data/957/750/1216/9309003.pdf

21. When an IA problem
isn’t an IA problem
@escmum

22. I have a dream….
@escmum

23. @escmum

24. Reality:
do what you can with
what you’ve got
@escmum

25. Top tips
• Sit down
• What do you know
• Analytics
• Forums
• Stealth research
• Drink tea
@escmum

26. Time spent learning can’t
be a waste of time
@escmum

27. Thank you
Content design course: March 7th
www.sarahjrichards.com/courses